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SMBs go for content marketing, social and email marketing: report

Social Email Marketing

Digital Marketing Survey”, Vocus and Inc. share their findings on the “state of digital marketing for SMBs” Email marketing plays an important role and, although the website still reigns, the more connected and integrated digital marketing mix becomes apparent. marketing automation Vocus'

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. Through PRWeb, which Vocus acquired in 2006 , it offers extensive news distribution and tracking capabilities. Share this on Technorati. Tweet This!

SM2 202
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Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far

Webbiquity SMM

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Vocus vs. Cision (November 8, 2011). Vocus and Cision are both powerful and popular PR monitoring and management systems. 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). So which is best?

Vocus 155
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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. do your research, do be concise) and “don’ts” (e.g., Social Media Marketing Social PR.

Vocus 188
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Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

Another chart of interest in the Vocus whitepaper demonstrates how social media monitoring has become an essential part of the PR practioner’s toolkit: News monitoring and online media databases have traditionally received the lion’s share of PR tool spending. Both rightly deserve credit for increasing awareness industry-wide.

Vocus 166
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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Identify the key influencers in your market.

Vocus 184
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What the Playground Can Teach you about Social Media

Convince & Convert

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Integrating social media into your online marketing mix can be a lot like the first day of school. Offer links/stats from research that supports your position. Make Sure to Make Friends. Snotty comments do little to add to your credibility. •