Communities Marketing Research Vocus 
Webbiquity SMM
MARCH 30, 2012
Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Identify the key influencers in your market.
Convince & Convert
JUNE 1, 2011
Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Integrating social media into your online marketing mix can be a lot like the first day of school. Being a valued member of the community is key to a long-term, successful social strategy. Make Sure to Make Friends.
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Waxing UnLyrical
JULY 15, 2011
If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. They use Vocus to monitor “buzz.&# With Oklahoma!,
Webbiquity SMM
JANUARY 12, 2011
Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Vocus and Cision ) to the obscure ( Butterfly Publisher ). .&#
Waxing UnLyrical
MAY 27, 2011
I have a client – a gourmet dessert brand – that considers me its Director of Marketing. We were looking for someone who could get the client placed in national publications as well as local press outlets like newspapers, to-do papers, community outlets, etc. Tip: You had better research your potential client.
Webbiquity SMM
MAY 3, 2011
The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.
ProBlogger
SEPTEMBER 13, 2012
This guest post is by Frank Strong of Vocus. As bloggers, we know that to build a community, we’ve got to blog consistently. Research is newsworthy. To promote his business, he does what good marketers all do well: he’s active on social media, publishes a blog, and contributes content elsewhere.
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