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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

The next step is to identify the influential voices in your community that you’ll want to reach out to, connect with, and begin building relationships with. If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo.

Vocus 184
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What the Playground Can Teach you about Social Media

Convince & Convert

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Being a valued member of the community is key to a long-term, successful social strategy. Offer links/stats from research that supports your position. Make Sure to Make Friends. Find Ways to be Resourceful & Creative.

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The Brand View When Looking For a PR Pro

Waxing UnLyrical

We were looking for someone who could get the client placed in national publications as well as local press outlets like newspapers, to-do papers, community outlets, etc. I had been given a test drive of Vocus which some of the applicants used. Tip: You had better research your potential client. And research me.

Brands 177
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How Arena Stage Uses Initiators to Grow its Audience

Waxing UnLyrical

They put a lot of work into researching the people they invite, so there is no set percentage of how many they’ll approach through social media. They use Vocus to monitor “buzz.&# So the next time you’re embarking on a campaign, see if Chad’s approach can help you reach the community you need to reach.

Vocus 198
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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. Vocus and Cision ) to the obscure ( Butterfly Publisher ). .&# Go ahead, works for anything. Pitching on Twitter?

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. Becky Denniston. Connie Bensen. Katie Rosman.

Twitter 279
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Five Newsworthy Stories for Your Next Press Release

ProBlogger

This guest post is by Frank Strong of Vocus. As bloggers, we know that to build a community, we’ve got to blog consistently. Research is newsworthy. He’s got a niche in vacation rental marketing and over the years has accrued wisdom that he’s turned into products, like reports, guidebooks and research he sells on his blog. .