SMBs go for content marketing, social and email marketing: report
Social Email Marketing
JUNE 12, 2013
Digital Marketing Survey”, Vocus and Inc. Research content marketing email marketing Inc. marketing automation Vocus In the “2013 Inc. share their findings on the “state of digital marketing for SMBs” Email marketing plays an important role and, although the website still reigns, the more connected and integrated digital marketing mix becomes apparent.
12 (of the) Best Social PR Guides, Tips and Techniques of 2011
MARCH 12, 2012
PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? Small Business…Big Coverage! by Blogging PRWeb.
Five Common Digital PR Problems
APRIL 28, 2011
Stacey Acevero is the social media community manager at Vocus and PRWeb. Weekly news round ups and adding your thoughts to new research is a great way to stay relevant and not get bogged down in trying to concept ideas. You’re missing small opportunities : You may have a grand presence on Facebook and Twitter but have you researched niche sites?
How Social Empowers Journalists
MARCH 20, 2013
My client Vocus issued its fourth State of the Media report last month, revealing a strong synergy between traditional and social media. Forty three percent are using it for research alone, and 31 percent use it for both. It makes them ‘must-reads’ on a regular basis,” said David Coates, managing editor of newspaper content at Vocus Media Research Group.
The Future of Social Media
MARCH 1, 2011
But blogging takes work, as people discovered, which is why of the more than 150 million blogs that have been launched, PR and social media monitoring software firm Vocus tracks only about 20 million. We live in amazing times. Social media is transforming communications in ways unimaginable just a couple of decades ago. Our human species originated, ballpark, 250,000 years ago. Digg this!
Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far
OCTOBER 5, 2012
Vocus vs. Cision (November 8, 2011). Vocus and Cision are both powerful and popular PR monitoring and management systems. Best Social Media Stats, Facts and Marketing Research of 2010 (January 17, 2011). Learn how buyers use social media, which platforms are most effective, and more here in the best social media marketing stats, facts and research of 2010.
What the Playground Can Teach you about Social Media
Convince & Convert
JUNE 1, 2011
Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Offer links/stats from research that supports your position. Social Media Marketing Guest Posts personal branding PRWeb social media PR stacey acevedo VocusIntegrating social media into your online marketing mix can be a lot like the first day of school. The marketplace, and the playground, is filled to the brim with those both mature and immature, those that are outspoken and shy and each has its very own set of rules. Make Sure to Make Friends. Be sure to share liberally. Relationships!
Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More
JUNE 21, 2014
The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Want to get the most out of your social media marketing activities? The world of social media is ever-changing. Here’s what they found: Facebook. Facebook users like photos. Twitter. Google+. Flickr. Pinterest.
Social Media Dominates 2010 PR Planning, But SEO Increasingly in.
DECEMBER 2, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix by Adam Sherk on December 2, 2009 A new whitepaper from Vocus with their 2010 PR Planning Survey results has some encouraging statistics about the increasing role of search engine optimization in the overall PR mix.
The Best Free (or Cheap) Tools for Blogger and Influencer Outreach
APRIL 30, 2013
Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Followerwonk from SEOmoz is a great tool for researching Twitter users. Or search specific domains, brands and topics for more extensive research. But the same general approach applies to any industry. Followerwonk.
Every Communicator Needs a Real Camera
APRIL 28, 2014
Or a good photo site to research and license images from. The value and engagement we see in Tenacity5′s projects like xPotomac and with clients like Vocus has convinced me. Originally posted on the Vocus blog. A ton of data out shows the incredible impact visual media makes on engagement rates. Perhaps the easiest visual medium to grasp and use is photography.
Seek or Shout: A Review
MAY 2, 2012
For those of you who have been in the PR industry a long time, you likely know HARO , or Help a Reporter Out, created by Peter Shankman and then sold to Vocus in 2010. From their site: Seek content, expert sources, research and other support for stories. I don’t know why the new service from Cision makes me want to play hide and seek. It makes me all juvenile.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
It can also be used for campaign tracking, market research, and customer service. Vocus ($) | Cloud marketing and analytics platform that looks at social, search, email, and PR, and delivers real-time marketing opportunities in the form of leads, prospects, social media conversations, curated content and inbound media inquiries. Includes detailed analytics for all your posts.
The PR Pro and Blogger Manifesto
JUNE 30, 2011
Thank you! A few weeks ago, I spoke at the Vocus User’s Conference about the PR pro and blogger relationship. Research, research, and research some more. You can start by using Vocus, Burrelles, or Cision to create your database, but PLEASE do not send a mass email and use the unsubscribes to whittle down your list. Do you feel guilty yet? Awesome!
My Big 5 Marketing Predictions for 2014
DECEMBER 16, 2013
I am presenting a free Vocus webinar this Wednesday at 2 p.m. Vocus is a client of Tenacity5 Media. Key Statistic: Just 16% of B2B companies use automation solutions extensively, and 14% of B2C companies leverage the solutions set.Source: Research Underwriters and Ascend2. on the five big trends that will impact marketers in 2014. Trend 1: Mobile Begins to Dominate. billion).
Trolling Is the Pastime of Sadists and Psychopaths
MARCH 10, 2014
According to the ScienceDirect research about 5.6% of the online population enjoys trolling. This post ran originally on the Vocus blo g. A recent ScienceDirect study made news when it revealed that most online trolls demonstrate sadistic and psychopathic tendencies. Other behavior patterns trolls exhibit include Machiavellianism and narcissism. Paper authors Erin Buckels, Paul D.
5 Marketing Myths
SEPTEMBER 15, 2014
From a research perspective this data represents a small sampling, in turn creating myths about marketing that don’t apply to the whole profession. study Tenacity5 managed on behalf of Vocus last June with Market Connections revealed as much. Myths and misconceptions are abound in the marketing blogosphere. Let’s not get too excited here. Maybe Siri will read it to me.
27 (of the) Best Social PR Guides and Tips of 2014
JANUARY 6, 2015
Writing that “The research on the impact of visuals in press releases, blog posts and even tweets is nearly unanimous: Images drive interest and that interests lasts longer,” Frank Strong (again) passes along his three favorite free, quick, and relatively easy methods for finding or creating images to supplement text content. Guides to PR and Influencer Research.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. technology innovator and engaging Twitterer based in Richmond, Virginia, Kishau Rogers the founder and President of Websmith Group, a company that provides web based software systems for healthcare and research organizations. That will be our top focus for next year. sacevero.
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
She blogs about marketing strategy, market research, science, oncology, hematology and immunology. social media communications manager for PR/social media monitoring provider Vocus in Washington DC, Stacey runs the popular monthly #prwebchat on Twitter. What is it? The answer may come from the email marketing field. That is what has driven social media adoption. Jennifer Aaker. aaker.
Should Marketers Care about Google Glass?
APRIL 8, 2013
Just to emphasize the point that a wearable computer as a pair of glasses may not be the right form factor, VoucherCodes, a fashion market research org, found that 51% of youth aged 18-24 would not buy Google Glass EVEN if it was priced affordably. ” This update ran originally on the Vocus blog. Image by Ars Electronica. Should marketers care? But Should We Care about Glass?
Interview with Social Media Influencer: Dr. Dave Chaffey
Social Media Citizens
JUNE 1, 2011
Within consumer groups I found the Gartner research useful since it identified “Salesmen,’ ‘Connectors’ and ‘Mavens’ as most influential. G: How do you measure the influence? D: My personal interest in measuring influence is to help me keep up-to-date with the latest thinking on digital marketing in order to help me develop my advice. Set goals and listen.
The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
hadn’t come across any anti-buzzword content lately so I thought I’d do my own research. Thanks for the mention and for adding to the research in this important subject. Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. We see this type of marketing speak over and over in press releases and promotional materials. Some classics in there.
100+ Social Media Monitoring Tools
OCTOBER 12, 2010
Raven is an online software system that helps customers quickly research, manage, monitor, and report on SEO, email, social media and other Internet marketing campaigns. $. Vocus. Vocus social media software enables you to listen to customers and prospects, find influencers, and monitor conversations, mentions and trends. $. From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Addictomatic. Alterian. Analytic.ly. ASOMO.
Become More Personable, Not a Person
FEBRUARY 3, 2014
500 million raised to benefit cancer research could not help Lance’s personal brand. This post ran originally on the Vocus blog. Several years have passed since the personal branding revolution took the Internet by storm. What have we learned? Are brands becoming more personable and have people become, well, more iconic? Probably a little of both. Image by Billy Hulbert.
PR Tools That Don't Rhyme with Focus or Vision
OCTOBER 31, 2010
Journalistics Home About Subscribe PR Tools That Don’t Rhyme with Focus or Vision by Jeremy Porter on September 13, 2010 I’ve used products from Vocus , Cision , BurrellesLuce , PRNewswire , BusinessWire and Marketwire in the past, and they’ve all helped me get my work done faster and deliver stronger results for clients. It turns the media relations model on its head.
The Brand View When Looking For a PR Pro
MAY 27, 2011
So if they hadn’t done national publicity, they needed to explain how they intended to execute this. I had been given a test drive of Vocus which some of the applicants used. Tip: You had better research your potential client. And research me. This is Part 1 of a two-post series. After we chose one, it did not go very well. Guess what? Is location important? want a story.
15 Call to Action Samples for Rocking Blog Posts that Convert
FEBRUARY 28, 2014
Call to actions promoting eBooks are a highly effective tool for generating leads, according to HubSpot’s research. As Brian Conlin of Vocus points out, giving the impression of a limited supply can only increase demand. Blog posts without a call to action are like Facebook posts without images. Or Tweets without links. They work, but they’re a lot less effective than they could be.
How to Best Work With a PR Pro
JUNE 2, 2011
We then put together a list of categories for media that I was asked to research and get details for … what what what?! You get a bonus for using Vocus or a similar platform.). This is Part 2 of a two-post series. Anyone who is on the brand side can hopefully relate; and if you are in PR, you may get insight that could help you land work you are a good fit for. Some background.
100+ Social Media Monitoring Tools
OCTOBER 31, 2010
Raven Raven is an online software system that helps customers quickly research, manage, monitor, and report on SEO, email, social media and other Internet marketing campaigns. Vocus Vocus social media software enables you to listen to customers and prospects, find influencers, and monitor conversations, mentions and trends. Analytic.ly Is it good news or bad news? Greetz!
3 Amigos of Content Marketing and a Muy Bien eBook Strategy
Convince & Convert
JULY 17, 2013
In a guest post for Vocus, Ann explains three great ways to reimagine content is to reorganize, rewrite and remix content. Then outline, research and write it knowing in advance it will foster offspring. Image via BigStockPhoto.com. Lee Odden. Ann Handley. Jay Baer. read their books and blogs. hope you do too. Now that I do, they’re even more helpful. They’re friends. Tres amigos.
The Three C’s of Social Content: Consumption, Curation, Creation
NOVEMBER 8, 2010
Much in the same way that people align through diverse behavior, Forrester research tracks how this behavior factors into the adoption of social technology. An Audience with an Audience with an Audience According to Forrester Research , overall adoption of social technologies has effectively reached saturation. In doing so, we literally make the world a much smaller place. startups.
How Arena Stage Uses Initiators to Grow its Audience
JULY 15, 2011
They put a lot of work into researching the people they invite, so there is no set percentage of how many they’ll approach through social media. They use Vocus to monitor “buzz. This is the brainchild of Chad Bauman , Arena’s Director of Communications. Make them feel as if they’re getting a “behind the scenes look at what’s going on.
2011 #Nifty50 Top Twitter Women
Blue Focus Marketing
MAY 8, 2011
She blogs about marketing strategy, market research, science, oncology, hematology and immunology. social media communications manager for PR/social media monitoring provider Vocus in Washington DC, Stacey runs the popular monthly #prwebchat on Twitter. What is it? The answer may come from the email marketing field. That is what has driven social media adoption. Amber Buhl. amberbuhl.
100 Media Monitoring Tools for PR
OCTOBER 31, 2010
This low-cost, digital media analysis system allows you to measure your total online media presence globally from the recognised leaders in reputation research – real time – without the cost of cuttings agencies. BlogScope is an analysis and visualization tool for blogosphere which is being developed as part of a research project at the University of Toronto. Reputation 2.0
Five Newsworthy Stories for Your Next Press Release
SEPTEMBER 13, 2012
This guest post is by Frank Strong of Vocus. Research is newsworthy. He’s got a niche in vacation rental marketing and over the years has accrued wisdom that he’s turned into products, like reports, guidebooks and research he sells on his blog. . Frank Strong is the director for Vocus , which also owns PRWeb, Help a Reporter out (HARO), iContact and North Social. Most bloggers understand that online press releases can drive traffic. Press Press releases are powerful ways to reach people through search. As However, there’s one piece of insight that’s missing: idea.
YES, WE CAN: Measure Social Media
SEPTEMBER 24, 2010
Pick a tool and undertake research There are several tools, both paid and free, to measure Social Media impact. There are other paid tools that range from $500 on, such as: SAS SMA, Radian 6, Techrigy, Sysomos, Crimson, Hexagon, Visible Technologies, Scout Labs, Cyberalert, CustomScoop, e-Watch, Cision, Vocus, Nexis, Factiva. Define the “R” – Define the expected results?