Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

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Campaign Engagement Marketing Hashtag 133

Pixlee

AUGUST 2, 2021

Well-researched and authentic content will always get more followers than pitching products. If you want to launch a successful marketing campaign, your podcast needs to provide value to its listeners, standing out from the competition with unique, interesting content. . Podcast Marketing Best Practices. Do Your Research.

Brands 98

Brands UGC Authentication Influencer 98

Hootsuite

APRIL 3, 2023

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. Improve your marketing and social media content strategies (beyond Facebook) based on what you learn. However, other research has shown that captions under 19 words perform better.

Engagement 112

Engagement UGC Facebook HootSuite 112

Pixlee

JANUARY 12, 2022

Today’s generation of tech-savvy consumers is less receptive to traditional methods of advertising and marketing. So, how do you tap into that market with your brand? Members driving the marketing and sales efforts. Even with paid marketing, there’s no fast-track to community. Make Use of User-Generated Content (UGC).

Communities 52

Communities UGC Marketing Newsletter 52

Hootsuite

NOVEMBER 28, 2022

According to Nielsen’s 2021 Trust in Advertising study, a whopping 89% of respondents trust recommendations from people they know. Social media is now a top channel for online brand research , second only to search engines. UGC acts as a trust signal, taking your brand authenticity to the next level. Book your demo now.

Social Media 122

Social Media UGC How To HootSuite 122

agora pulse

MAY 16, 2016

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? It all depends on your company’s marketing strategy. However, if you’re leading the team, it’s important to understand this marketing puzzle. So, more fans or more UGC?

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UGC Social Media Content Hashtag 110

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Pixlee

JUNE 8, 2020

Modern brands need to design their marketing strategies with the customer at the center. From small direct-to-consumer brands to globally renowned luxury brands, user-generated content (UGC) can help brands connect better to consumers. Delving into the psychology behind UGC, these five factors offer clues into the success behind UGC.

UGC 56

UGC Content Authentication Study 56

Pixlee

DECEMBER 16, 2019

When Content Marketing Institute talked to businesses about their challenges and perspectives on digital marketing, they found that a lot of them saw the value in using influencers. Digital marketing professionals also considered them as a reasonable investment that increases web presence and helps to sell more.

Influencer 54

Influencer UGC Marketing Loyalty 54

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 122

Brands ROI UGC Authentication 122

agora pulse

DECEMBER 27, 2016

Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Hashtags must be carefully thought out, well researched, and exceptionally engaging if your followers are going to use them. Refusing to Do Research. Forgetting about Good Captions (beyond the hashtag).

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Hashtag Instagram UGC Research 117

Pixlee

SEPTEMBER 17, 2018

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. Pinterest, Twitter, and Facebook similarly feature positive #JustDoIt posts.

Campaign 67

Campaign UGC Apparel Content 67

Keyhole.co

MAY 11, 2023

That’s why having a solid Instagram marketing strategy is essential for success. In this ultimate guide to Instagram marketing, we’ll walk you through everything you need to know to create a winning strategy, from optimizing your profile to creating engaging content to using paid advertising. Research your competition.

Instagram 52

Instagram Strategy Marketing Hashtag 52

Pixlee

JUNE 16, 2021

Even if your target audience is focused on local sales, people use ecommerce sites as a resource to research where they are going to shop, and 74% of consumers rely on social media to inform their purchasing decisions. — Studies show that young consumers are shopping online more than ever before. Shoppers Go Online. Offer More Coupons.

Retail 52

Retail Trends UGC Mobile 52

Ignite Social Media

JULY 2, 2019

With extensive research into the target’s psychographics and behavior trends, we were able to identify where our visitors engaged and interact on social. If curious how we’ve successfully used social media to drive conversions for other travel destinations or other industries, check out our case study page here.

Travel 104

Travel Social Media Banking Tourism 104

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing. Focus on user-generated content (UGC).

Social Media 67

Social Media SMS UGC Marketing 67

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Generating an affordable marketing stream.

UGC 60

UGC Content Instagram Hashtag 60

Sprout Social

MARCH 27, 2019

Should you be using Quora for marketing? More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. However, just like any social marketing campaign, you’re going to need a strategy. Here’s your guide on how to use Quora for marketing.

How To 98

How To Marketing Notification Case Study 98

agora pulse

DECEMBER 13, 2018

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection. And social media channels are leading by example. Augmented Reality.

Social Media 132

Social Media UGC Adwords Influencer 132

agora pulse

DECEMBER 26, 2019

Here’s a detailed look at how to wield the power of the hashtag more competitively for social media marketing. Once you’ve researched some of your ideas, choose those that are memorable and important to create staying power with your followers. This reads like desperate marketing. Instagram hashtag tips. Be relevant.

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Hashtag Tips Instagram Trends 91

Later

MARCH 30, 2020

We wanted to take our best time to post analysis further, so with the help of influencer marketing platform Fohr, we discovered the global best times to post for PST, EST, GMT, and AEDT! 10: 81% Research Brands on Instagram. 12: 97% of 18-29 Year Olds are More Like To Shop From UGC. New York: 11:00am EST (16:00 UTC).

Statistics 67

Statistics Social Media Marketing Instagram 67

agora pulse

OCTOBER 30, 2018

GO HERE to read the full experiment or listen below: A Quick Study on User Generated Content on Instagram (UGC). The major talk when it comes to marketing on Facebook has been the decline of organic reach. That’s what we studied in this experiment looking at data from 30k Facebook pages. That’s a Wrap!

Review 89

Review Hashtag UGC Instagram 89

Pixlee

MARCH 18, 2019

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. This became known as one of the first examples of content marketing.

Brands 74

Brands Automotive UGC Education 74

Sprout Social

FEBRUARY 15, 2022

If you need writing, social, or marketing/comms help, I’m taking clients! That means unless you have the money to outsource, you have to do the accounting, billing, tax payments, marketing, sales pitches, content development and networking (i.e., Do your research. I’m excited + terrified! What do social media consultants do?

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Consultant Social Media How To Insurance 104

Pixlee

MAY 2, 2019

For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. But with community-driven marketing, brands can hack this process and save an untold amount of time and money with three key steps. Community Building. Emily Weiss, Glossier Founder. Focus on Content.

Retail 68

Retail Authentication UGC Case Study 68

Pixlee

SEPTEMBER 11, 2018

Since its inception eCommerce has transformed the marketing and business industries and is continuing to expand. The popularity of most eCommerce businesses results from shifts of traditional marketing to online marketing. Integrate user-generated content (UGC) : Real customer photos and videos will shout as words speak.

UGC 41

UGC Mobile Research Exercises 41

The Realtime Report

FEBRUARY 16, 2017

It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Influencer marketing is on the precipice of exploding growth. Done right, influencer marketing and video content is proven to have impact throughout the funnel by driving greater awareness, retail traffic, sales conversion and loyalty.

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Video Retail Influencer YouTube 131

Pixlee

AUGUST 17, 2020

shoes features top performing UGC of their products on their social media and on their website to create a cohesive social experience across the customer journey. Beyond social, the brand uses this diverse content across all marketing channels to keep the audience engaged and connected. Embrace Diversity and Authenticity.

Social Media 96

Social Media Authentication UGC Communities 96

Pixlee

JULY 10, 2017

User-generated content (UGC) is any type of content created by users of online platforms. Yet what many marketers don’t know is that it’s also good for SEO. How Does UGC Influence SEO? How do social media marketing and SEO work together? UGC Best Practices by Network. Social Media and SEO.

SEO 47

SEO UGC Content Curation 47

Keyhole.co

NOVEMBER 2, 2022

Even though there is no sure-shot path to success for TikTok marketing, following these 9 growth hacks can help you attract your target audience’s attention and drive more engagement on TikTok. With TikTok’s growing popularity, marketers are constantly looking for ways to make their videos stand out and achieve better engagement.

Engagement 52

Engagement Hashtag UGC Trends 52

Sprout Social

AUGUST 31, 2022

Continue your research as you find the platform that works best for you. Take a deep dive into research and review your brand’s social media data and analytics to decipher the best timing trends. Your brand can shape a genuine brand experience by studying and listening to your audience. could be a sweet spot for posting.

Social Media Management 100

Social Media Management Organization Products Social Media 100

Hootsuite

JULY 4, 2022

Do your research by signing up for a personal TikTok account and lurking around to see who’s using the platform and how. For social marketers, TikTok is becoming increasingly hard to ignore. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform.

Questions 106

Questions Banking Insurance HootSuite 106

Sprout Social

JUNE 23, 2021

In fact, recent research notes that a staggering 86% of customers say they’d stay loyal to a business that actively welcomes and educates them after a purchase. The same study also says that 55% of consumers claim they’ve returned a product because they didn’t fully understand how it works.

Strategy 120

Strategy Policies Resources Loyalty 120

Pixlee

SEPTEMBER 5, 2017

With all of the different ways brands can interact with their customers, it can be hard to decide where to focus your marketing efforts, but one thing is clear: abandoned cart email campaigns are the low-hanging fruit of recovering online revenue. However, most marketers know that visuals can be more powerful than text.

UGC 40

UGC Content Education Campaign 40

Keyhole.co

SEPTEMBER 12, 2023

In the past few years, TikTok has transformed from a fun and quick video-sharing app to a potent marketing platform. From trending challenges to the immense potential of campaigns going viral, TikTok is the perfect platform to scale your social marketing efforts. Run keyword research and add the relevant ones for better searchability.

Tips 52

Tips How To Hashtag Authentication 52

Pixlee

FEBRUARY 7, 2017

Millennials spend 30% of their media time (5 hours/day) engaged with user-generated content (UGC). Triangulate that with Instagram’s user demographics - 55% of online adults between ages 18 to 29 - and we can see why AirBnB actively deploys user-generated content in its digital and social media marketing efforts.

UGC 40

UGC Content Instagram Travel 40