Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing 89

Marketing Privacy Policies Issues 89

Bill Hartzer

SEPTEMBER 25, 2014

This evening, at the Globe Runner offices in Addison, Texas (North Dallas area), we’re holding our first-ever advanced link training seminar. The post Advanced Link Training Seminar – Tonight Sept 25 in Dallas appeared first on Bill Hartzer. How is your reputation? link building Search Engine Optimization'

Training 109

Training Upcoming Reputation Engineering 109

Mindjumpers

FEBRUARY 23, 2011

In other words: Give a positive experience: Just as a bad reputation is caused by bad user experience, the good stories are caused by positive experience. They need to be trained in how to help the customers and how to offer them the best solutions. But, the opposite can on the other hand help you maintain a good reputation!

Reputation 243

Reputation Social Media Brands Policies 243

Pam Moore

APRIL 13, 2018

From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet. Top 10 Content Marketing Myths.

Content 162

Content Marketing Training ROI 162

The Realtime Report

SEPTEMBER 4, 2012

Two-thirds of companies agree that social media poses a significant or critical risk of damage to their organization’s reputation. Moreover, many companies have not yet implemented policies, procedures or training to help mitigate those risks. Training? 23% admit that employees are never trained on social media policies.

Reputation 175

Reputation Company Social Media Policies 175

Oktopost

OCTOBER 26, 2023

By integrating compliant and strategic employee advocacy initiatives, your financial institution can not only expand its client base but also foster lasting relationships, enhance credibility, and position itself as a reputable industry leader. Jump Ahead: Why Launch an Employee Advocacy Program? It’s a numbers game.

Reputation 125

Reputation B2B Guidelines Policies 125

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion industry in 2016 to a projected $16.4

Influencer 129

Influencer Marketing Reputation Collaboration 129

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. To gain a deeper understanding of this issue, it is important to delve into the mechanics of AI tools powered by generative pre-trained models (GPT).

Policies 106

Policies Marketing How To Guidelines 106

Myrland Marketing

SEPTEMBER 1, 2021

At every stage of your career, there is a case to be made that you need to market yourself and that you need to pay attention to traditional and social networking. Many times, I am called in to do LinkedIn training for partners, and the thought process there, and I get it, is that these people are the rainmakers in the firm.

Marketing 96

Marketing Training Reputation LinkedIn 96

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 84

Brands Sentiment Analysis Marketing 84

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 128

Marketing How To Sample Samples 128

Sherrilynne Starkie

AUGUST 29, 2020

Many companies fail to include a media relations strategy as part of their content marketing. Successful digital marketing and communications depend upon Owned, Paid and Shared media strategies, and Earned media is an essential part of the mix. Your reputation among media professionals is a valuable asset. Meet their deadlines.

News 243

News Policies Reputation Consultant 243

Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program. It is not the same as earned media.

Influencer 167

Influencer Brands How To Marketing 167

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo.

Brands 167

Brands Strategy Authentication Reputation 167

Convince & Convert

FEBRUARY 1, 2018

With insider access into the inner workings of NCAA-regulated collegiate sports coverage, I’m happy to report that King received social media training—to protect her privacy, her reputation, and the reputation of the university she represents. Social media training is imperative in situations like these.

Sports 117

Sports Reputation Marketing Committee 117

Keyhole.co

MARCH 6, 2024

I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). But you also need to be able to turn all that into meaningful information that you can use to power up your marketing strategy.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Pam Moore

MAY 15, 2019

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock. This is up from $1.7

Influencer 109

Influencer Brands How To Marketing 109

Hootsuite

SEPTEMBER 28, 2020

Social has earned a well-established seat at the marketing table. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Make social listening part of your strategy.

Marketing 144

Marketing Committee Health Care Organization 144

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. How did the company do this?

Examples 59

Examples Brands Sentiment Reputation 59

Buzzlogix

SEPTEMBER 4, 2017

Here are five social media mistakes that you should avoid in order to protect your brand’s reputation. By failing to engage users on social media, a brand builds a reputation as a profits-only operation that has no interest in people. To avoid damaging your reputation, however, you need to make wise use of this opportunity.

Reputation 49

Reputation Social Media Social Networking Sentiment 49

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 124

Discount Marketing How To B2B 124

Pam Moore

SEPTEMBER 8, 2017

The sad thing is nobody in the conference room has the guts to state the obvious… that there is no budget, time, or resources to implement the new random act of marketing or social media with any level of success. “ 15 Reasons Random Acts of Marketing (RAMs) Do NOT Work!: RAMMIES: . Not integrated.

Social Media 166

Social Media Marketing ROI Metrics 166

Social Media Network Marketing

FEBRUARY 28, 2024

While it offers unprecedented opportunities for engagement and brand promotion, it also exposes companies to the risk of public backlash and reputational damage. This team should be well-trained and equipped to handle crises effectively. In today's digital age, social media has become a double-edged sword for businesses.

Social Media 56

Social Media Reputation Sentiment Issues 56

Pam Moore

MAY 12, 2019

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube.

Brands 109

Brands Strategy Reputation Authentication 109

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. Consider: You get more leads.

B2B 148

B2B LinkedIn Tips Marketing 148

Oktopost

APRIL 26, 2024

Research shows that 81% of lawyers are already leveraging social media to set themselves apart professionally and 71% of them are acquiring clients through their social media marketing efforts. 3 Reasons to bring social media marketing to your law firm You may think social media is for consumer brands.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Pam Moore

JULY 20, 2020

SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. It's time for marketers to do what they do best… innovate and prepare for the future. What communication is good?

Strategy 78

Strategy Marketing Authentication eBook 78

Pam Moore

JULY 20, 2020

SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. It's time for marketers to do what they do best… innovate and prepare for the future. What communication is good?

Strategy 78

Strategy Marketing Authentication eBook 78

Firebelly

DECEMBER 5, 2013

Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. 2014 is upon us. This will be the year for Google+.

Real Estate 271

Real Estate Marketing Automotive Smart Phone 271

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? Either way, it’s time to look for a social media marketing agency to handle your requirements. That may then need to go up through the approval channels, including … Your marketing manager. But are they good, reputable agencies?

Social Media 190

Social Media Marketing How To Social Media Management 190

Waxing UnLyrical

JULY 3, 2013

But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Mindjumpers

SEPTEMBER 9, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. On the contrary: focus on how you can help and train them.

Policies 186

Policies Education Social Media Marketing 186

Myrland Marketing

MARCH 7, 2024

Recently, during a one-on-one LinkedIn training session with a partner at a law firm, my client asked an interesting and perceptive question: “Is my LinkedIn profile a place where I can be a little more casual and conversational and share things I wouldn’t normally include in my firm bio?” ” My answer was ”Absolutely!”

LinkedIn 78

LinkedIn Conversation Reputation Course 78

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

The Realtime Report

JUNE 12, 2023

PHI draws a high price on the black market and, unlike credit card data theft, can go undetected for years. A culture allowing staff to report incidents without fear of retaliation or punishment is critical for an organization that wants to maintain its reputation as an ethical and responsible defender of patient data and health.

System 171

System Insurance Organization Mobile 171