agora pulse

JANUARY 7, 2020

Create a reputation management strategy that results in more leads and better conversions by following these steps. Managing online reputation is more than maintaining a positive online image and building brand awareness. There’s a direct link between reputation management and conversions. Prevent reputation issues.

Reputation 137

Reputation Strategy Tweetdeck Review 137

Pixlee

MARCH 11, 2021

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management.

Reputation 96

Reputation Strategy Brands Review 96

Ignite Social Media

MAY 13, 2024

Reactive social media strategy, the art of responding quickly and effectively to real-time events and conversations, can make or break a brand’s reputation. In today’s fast-paced digital landscape, social media has become a battleground for brands. In fact, we process literally tens of thousands of posts per month for our clients.

Social Media 157

Social Media Strategy Tips Loyalty 157

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Let’s dig in further to see the benefits of intelligent automation.

Strategy 99

Strategy Sentiment Patterns Marketing 99

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 127

Sentiment Marketing Analysis Loyalty 127

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 123

Strategy Sentiment Marketing Analysis 123

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 126

Marketing How To Sample Samples 126

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias. What are AI ethics?

Marketing 88

Marketing Privacy Policies Issues 88

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. your potential customers) can come in handy.

Products 88

Products Team Focus Group Collaboration 88

Proactive Report

NOVEMBER 1, 2022

Technology has transformed the practice of Public Relations and marketing. Management needs to ensure that the teams are well-versed in their corporate culture, digital transformation, and how to communicate effectively with all stakeholders both internal and external. Work closely with other teams, such as HR, IT, and marketing.

Team 52

Team Skills Sentiment Reputation 52

Socialized

JANUARY 31, 2021

Restaurateurs used to market their restaurants by distributing pamphlets and by promoting their restaurants through shopping malls or by providing offers via other brands. So brand owners are shifting their focus in marketing their brands through social media. So obviously you will require good reviews to keep up your reputation.

Social Media 130

Social Media Tips Marketing Discount 130

Sprout Social

AUGUST 12, 2019

Your online reputation has never been more important for business success. Now more than ever, it’s critical to incorporate review management into your overall engagement strategy so you can build stronger relationships with customers and improve your online reputation. Benefits that go beyond your reputation.

Reputation 79

Reputation Review Tools Survey 79

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

JUNE 11, 2024

At least, that’s what Gettysburg College’s social team found after testing and learning. Kailey White, assistant director of Social Media & Digital Strategy, and Staci Grimes, director of digital marketing are the driving force behind Gettysburg College’s social media strategy.

Education 104

Education Social Media Strategy Collaboration 104

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 84

Brands Sentiment Analysis Marketing 84

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. Neglecting to detect plagiarism poses a huge risk to a brand’s reputation, also leading to legal consequences, if an employee uses that data.

Policies 103

Policies Marketing How To Guidelines 103

Hootsuite

JUNE 6, 2024

This data can then inform marketing. It can also improve customer engagement and brand reputation. Streams helped me track fan replies and mentions of the team across Facebook, Instagram, YouTube, and X. With social listening, you can mitigate customer crises, protect your brand reputation, and understand brand sentiment.

HootSuite 99

HootSuite Sentiment How To Hashtag 99

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 122

Examples Influencer Campaign Marketing 122

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1

Metrics 107

Metrics Examples Marketing HootSuite 107

Small Business Mavericks

APRIL 3, 2011

» GoDaddy: Good Marketing Or Reputation Problem? So here’s the question: Would any amount of reputation management help GoDaddy at this point? 4 Responses to “GoDaddy: Good Marketing Or Reputation Problem?&# GoDaddy has been the center of controversy before.

Small Business 105

Small Business Reputation Marketing Case Study 105

Sprout Social

MAY 7, 2024

TikTok monitoring is the process of tracking and responding to social engagements to understand target audiences and protect your brand reputation. Monitoring should be a key aspect of your overall TikTok marketing strategy. You can create customized dashboards to help track and measure the performance of your social marketing efforts.

Tools 98

Tools Strategy Brands Sentiment 98

Small Business Mavericks

FEBRUARY 23, 2011

» It’s All About The Reputation Online marketing is no longer an option. The only question to ask, really, is what kind of online marketing are you going to do? Online marketing is reputation management. There are really two kinds of reputation management. Is Link Buying Necessary?

Reputation 156

Reputation Case Study Press Release Small Business 156

Ignite Social Media

NOVEMBER 17, 2021

But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies. The Facebook Pixel Is Abandoned by Marketers. While Marketers Bore of It, Facebook Will Remain #1 in Terms of Users and Minutes on the Platform. TikTok Goes Mainstream.

Social Media 209

Social Media API Reputation Compete 209

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 100

ROI Influencer Marketing Survey 100

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion industry in 2016 to a projected $16.4

Influencer 126

Influencer Marketing Reputation Collaboration 126

Kikolani

OCTOBER 11, 2017

One of the most important things that will quickly guarantee the success or failure of your business is your reputation – positive or negative – in the area of customer service. Even if you have a team of employees, they surely won’t want to be tied up on the phone instead of attending to their own duties.

Reputation 82

Reputation Skills Conference Resources 82

Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

B2B 136

B2B Marketing Construction Committee 136

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 118

Strategy Brands Content UGC 118

Ignite Social Media

OCTOBER 12, 2021

Both platform users and marketers were frustrated during the outage, especially with very little information being released to the public in real-time. That said, the outage brought to life many considerations brand marketers should evaluate when it comes to their social media marketing strategy and the safety of their brand.

Facebook 164

Facebook Marketing Eventful Social Media 164

Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program. It is not the same as earned media.

Influencer 167

Influencer Brands How To Marketing 167

Social Media Marketing

JUNE 26, 2018

If you read through the experiences businesses have with search engine marketing services you would find them spread across the spectrum of satisfaction. While some would sing praises about how a digital marketing company has added to their brand equity, others merely complain about campaigns gone haywire. What is at stake for you?

Project 107

Project Reputation Marketing Engineering 107

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 101

Influencer Marketing Collaboration ROI 101

The Realtime Report

SEPTEMBER 4, 2012

Two-thirds of companies agree that social media poses a significant or critical risk of damage to their organization’s reputation. 42% of companies rely on their social media teams to help manage these risks; only 18% involve corporate communications, 13% involve marketing, and about 8% involve legal.

Reputation 175

Reputation Company Social Media Policies 175

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Oktopost

APRIL 26, 2024

Research shows that 81% of lawyers are already leveraging social media to set themselves apart professionally and 71% of them are acquiring clients through their social media marketing efforts. 3 Reasons to bring social media marketing to your law firm You may think social media is for consumer brands.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Hootsuite

SEPTEMBER 28, 2020

Social has earned a well-established seat at the marketing table. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Make social listening part of your strategy.

Marketing 144

Marketing Committee Health Care Organization 144

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. No problem, right? The top-ranked listing in the SERPs get 55% of the clicks.

SEO 239

SEO Strategy Tips Marketing 239