Waxing UnLyrical

MARCH 31, 2014

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” 8 Social Media Marketing Tools to Rapidly Accelerate Your Growth Online. Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo .

Press Release 186

Press Release Startup Consultant Flickr 186

Waxing UnLyrical

JULY 3, 2013

But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Buffer Social

AUGUST 16, 2023

According to a report, only 22% of startups have achieved true scalability in the last decade. So, how could these startups scale while others struggled to find their footing? So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly.

Strategy 74

Strategy Press Release Startup Reputation 74

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

Strategy 103

Strategy Marketing Startup System 103

The Social Media Incubator

DECEMBER 19, 2012

It is used to be that companies that invested in a marketing plan at all only had to craft their marketing plan for a brick and mortar world. Even after the advent of the Internet, many companies didn’t integrate an online marketing plan. Today, however, all marketing wisdom gathered through the ages has changed.

Press Release 127

Press Release Marketing Startup Small Business 127

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Besides these blogs, our press release got picked up by Marketwire, BizJournals and MSNBC. The press release and its coverage gave us the most calls from recruiters. While this might seem very facetious, the net effect of the press release was negligible or even useless directly. Like this post?

Press Release 142

Press Release Patterns Marketing Klout 142

Ari Herzog

MAY 13, 2010

I receive a lot of press releases by email — and unlike past actions of deleting them, I have lately replied to my senders and asked simple questions to enlightening responses. Dear Ari, We are regular readers of your blog and love your thoughts on marketing and branding. Are you a press release? AUSTIN, TX.,

Examples 122

Examples Press Release Marketing Study 122

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Adam Sherk

JANUARY 11, 2010

We found official press releases often appear word for word in first accounts of events, though often not noted as such. While many people regard press releases as little more than throw-away text, the reality is that smaller news sources in particular do in fact use that content in full or repurposed form.

Study 147

Study News Press Release Report 147

Twist Image

MARCH 15, 2013

In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace.

Marketing 100

Marketing Press Release Tumblr Loyalty 100

Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media 123

Social Media Marketing Press Release Survey 123

The Marketing Blog

APRIL 18, 2010

Home About In the Media New Job Opening Startup Life: Diary of a First Generation Entrepreneur April 18, 2010.3:47 47 pm Facebook & India Jump to Comments This is a statistical post, which collates data from various blog-posts, press-releases and news sites. It is now a powerful social media marketing tool!

Facebook 167

Facebook Web 2.0 Startup Press Release 167

Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. That’s certainly important but it’s just one tactic; there are a lot more opportunities to explore.

Vocus 166

Vocus SEO Social Media Press Release 166

Kikolani

MAY 23, 2012

We all at least know there is an opportunity to reach customers in a different way through social, but not everybody truly grasps the kind of brand awareness, business opportunities and startup growth that can take place on these channels. To me, and what I want to submit to you is, this gives the aggressive marketer the full advantage.

Press Release 115

Press Release Journal iPhone Hubspot 115

Adam Sherk

AUGUST 11, 2010

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content? NBC is trying to find out.

Digg 166

Digg Marketing News Press Release 166

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. In both cases, the blogger and marketer will approach you when the timing is right for them and take advantage of these channels when they need to. Can you get me a job too?&#

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases.

Examples 102

Examples News Press Release Embedding 102

Idaconcpts

MARCH 25, 2011

Chinese social startups are thriving. According to an official press release from Groupon : Headquartered in Beijing, GaoPeng plans to offer consumers unbeatable prices on the best things to do, see, eat and buy in China and to deliver local merchants significant exposure and a steady stream of new customers. Tweet This!

Meeting 133

Meeting Press Release Technorati StumbleUpon 133

Adam Sherk

APRIL 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation.

Social Media 100

Social Media Press Release Syndication Marketing 100

Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” Who wants to read about marketing automation software?

Small Business 100

Small Business B2B Strategy Content 100

Twist Image

MARCH 29, 2016

Does the term "digital marketing" make any sense, at this point? The "digital" part may be more useless and nebulous than it was over a decade ago, when the idea of using digital channels and production was still nascent, and a minor component of the marketing mix. It's the "digital" part that gets everyone so irritated.

Marketing 40

Marketing Startup Advertising Press Release 40

Adam Sherk

JANUARY 21, 2010

The section on sources used had an interesting stat that relates to the discussion of press release usage by bloggers and local news sources. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Social Media 122

Social Media Press Release Microblogging Survey 122

Adam Sherk

AUGUST 11, 2009

Tip #14: Dirty Secret Every now and then, press releases work. Yes, writers hate blind press releases. Tip #21: Guest List People I want to hear a pitch from, in descending order: CEO, CTO, VP Product Development, Janitor, Brand Marketing Manager. I think I must have missed something and let you off too easy.

Tips 102

Tips Publishing Press Release Syndication 102

Adam Sherk

SEPTEMBER 3, 2009

Articles need to be “objective news” to lead a story cluster (op-ed, satire, press releases and subscription content are not eligible to lead clusters). Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 158

News Google Tips Press Release 158

Adam Sherk

SEPTEMBER 13, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Survey 140

Survey Social Networking Engineering Research 140

Adam Sherk

JULY 22, 2009

It’s that there are so many SEO and audience development initiatives, including social media marketing, that simply work better when a site exists on its own unique, branded domain. A side note to Condé Nast Digital’s PR team: I’d put your online press releases on regular Web pages. Best of luck to both GQ.com and DETAILS.com.

Press Release 100

Press Release Syndication Blogroll Consultant 100

Adam Sherk

NOVEMBER 23, 2009

25 Major News Sites Ranked by Page Speed Videos in Press Releases are Cool – If They Provide Meaningful Content The Most Common Causes of Duplicate Content on News Media Sites Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

News 101

News Google Hitwise Press Release 101

Pixlee

FEBRUARY 15, 2018

Per the IAB’s Press Release , this new research declared “that companies like Warby Parker, Glossier, and Away are not ‘interesting curiosities,’ but instead represent an enduring shift in the way the consumer economy operates.”. The Internet and social media allow these direct brands to have one-to-one conversations with consumers.

Research 40

Research Brands Press Release Authentication 40

Adam Sherk

JANUARY 19, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release 138

Press Release Facebook Syndication Blogroll 138

Adam Sherk

JANUARY 20, 2010

There is additional information in the NYTco press release , and Jim Romenesko and others have published the staff memo. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Press Release 126

Press Release Digg News SEO 126

The Marketing Blog

DECEMBER 8, 2007

helps the company in its marketing communications efforts. Its become a popularly adopted tactic by web-based startups and brands that have implemented social-media/web2.0 Product Release(s) Feature Update(s) Think about something more intriguing above two points are quite normal. From Where? What You Need to Think ?

Questions 100

Questions Web 2.0 Startup FeedBurner 100

Adam Sherk

MAY 12, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Content 116

Content Aggregator Press Release Syndication 116

Adam Sherk

NOVEMBER 17, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Twitter 145

Twitter Press Release Syndication Blogroll 145

Adam Sherk

DECEMBER 1, 2009

It also has the potential to do the opposite; users may disregard non-editorial content such as press releases in greater volume now that it is easier to identify. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 104

News Publishing Google Press Release 104

Pixlee

FEBRUARY 14, 2018

” Per the IAB’s Press Release , this new research declared “that companies like Warby Parker, Glossier, and Away are not ‘interesting curiosities,’ but instead represent an enduring shift in the way the consumer economy operates.”. This is simply, to use Rothenberg’s words , “the code of the new consumer economy.”

Research 40

Research Brands Press Release Authentication 40

Adam Sherk

JANUARY 7, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release 101

Press Release Syndication Blogroll iPad 101

Laurel Papworth

JANUARY 13, 2023

LECTURE: Laurel Papworth Metaverse Marketing of Golf NFTs. AAP Press Release : Web3 sports tech startup Play Today launches with $1.2m Another Sport in the Metaverse – Golf Australia supported by Play Today have an app that is connected to blockchain (Blocto/Flow) and are about to launch into virtual worlds.

Virtual World 59

Virtual World News Sports GPS 59