Convince & Convert

JANUARY 11, 2011

PostRank Analytics solves this problem. Free if you connect with their “influencers” outreach program, or $15/month if you do not, PostRank provides a useful, detailed blogging scoreboard, especially if you connect it with your Google Analytics account. By no means perfect, but much more illustrative than follower counts.

Metrics 159

Metrics Postrank Social Media Klout 159

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

News 274

News Google SEO Postrank 274

Adam Sherk

NOVEMBER 2, 2010

With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. There is a good overview of Blekko’s SEO Tools on Search Engine Land so I won’t go into detail on that here. Tags: SEO.

Sites 112

Sites News Postrank SEO 112

Kikolani

JANUARY 26, 2010

Probably the best thing I heard about social media strategy is that social media can be more valuable as a listening tool than a speaking platform. He was soon contacted by someone from the restaurant’s marketing department, and after discussing his experience, the marketer eventually sent the speaker a gift card and revised menu.

ROI 114

ROI SEO Social Media Tips 114

Jason Yormark

AUGUST 25, 2010

Most achieved a Postrank of higher then 6, and 9 out of the 10 articles dealt with social media. For those not familiar, Postrank is a nifty little WordPress plugin that provides some analysis into the social engagement factor of the content you create. marketing tools Nature Blog Network » Whither StumbleUpon? [.]

Data 184

Data Postrank WordPress Course 184

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.)

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. And that’s just the beginning. So, what is “Open Community&# ?

Communities 205

Communities Postrank Organization Tourism 205

Waxing UnLyrical

SEPTEMBER 21, 2010

and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as On not letting the tool wag the measurement dog : And O. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Many new people joined (yay!), Read All About It!

Postrank 150

Postrank ROI Class Tourism 150

Kikolani

NOVEMBER 23, 2011

If you are a blogger trying to make money online and the recommended powerful ways to make money with advertising, affiliate marketing, and creating products is not working out for you, then you need to focus on doing something you’re already probably good at – creating content. Unlock Your Marketing Genius to Make Money Online.

RSS 155

RSS How To Affiliate marketing Sample 155

Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: conviction is a powerful tool. And I don’t think I’m making wild guesses when I say that Excentric, the Portuguese digital marketing agency that created the “digital nativity&# video, will be deluged by prospective clients. Thanks for sharing! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

OCTOBER 12, 2010

Currently, she is an editor and writer for AGP & Associates , an integrated marketing communications firm in Midland, Mich. Couch to 5k sounds like a great tool for me to try. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Best of luck on Saturday, Lindsay!

Class 214

Class Training Postrank Flickr 214

Waxing UnLyrical

OCTOBER 6, 2010

Before I set foot in the place, I knew that the crowd I was going to speak with would be a bit more conservative a bit more skittish about getting involved with social networking a bit more unaware (than the “average bear&# ) on how this tool can potentially help them a bit older than the average audience I’m used to speaking with.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

NOVEMBER 14, 2010

it was a nice tool to show people many of the other blogs I read, since there are too many to list. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? I miss the Backtype Connect/My Comments Elsewhere plugin which let me show my resent comments on other blogs.

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

OCTOBER 22, 2010

It’s not so much a question of how fancy the tools are that you’ll use. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? So, you see, social media can be measured… and not by trying to figure out how much your followers are worth. Read All About It!

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

NOVEMBER 7, 2010

How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. Why: I’ve used David’s book, The New Rules of Marketing and PR , for my classes at Johns Hopkins for the last two years. How to: choose the right blog tool , from Arik Hanson ‘s Communication Conversations.

Class 144

Class Creative Commons Postrank Conference 144

Viper Chill

MARCH 1, 2010

You are here: ViperChill » Business » 28 Resources from My Internet Marketing Toolbox 28 Resources from My Internet Marketing Toolbox Written by Glen, this post has 78 Comments Have you heard of Matt Wadsworth? Crazy Egg Crazy Egg was created by one of my favourite guys in the internet marketing space, Neil Patel.

Resources 77

Resources Netvibes Marketing Delicious 77

Kikolani

JANUARY 16, 2011

I always recommend doing a detailed transcript for any video posts you do on your site, that way you get additional SEO value from the text, people who prefer to read instead of watch video can do so, and people who can’t access the video (such as those on mobile) can still get the content through the text. Answer: Good question.

Questions 167

Questions WordPress Postrank Blogger 167

Waxing UnLyrical

NOVEMBER 17, 2010

As a regular reader, you’ll have noticed that I’ve started making frequent use of tools in the WordPress platform such as block quotes and different forms of emphasis via bolding or italicizing different bits of copy. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Class 215

Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

JANUARY 18, 2011

Its easy to be passionate about such a great tool, backed by such great people. I am so in love with these tools that are really quite powerful and require zero programming. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

WordPress 202

WordPress Blogroll Class Flickr 202

Waxing UnLyrical

OCTOBER 14, 2010

As Haque explains, while their book value is about $32 billion, their market cap is over $262 billion. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Creativity, for them, is an afterthought. Apple, on the other hand, values good design where creativity is required.

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

DECEMBER 16, 2010

So I suppose I could also say "is a great tool for establishing relationships.". The Random Me blog post | Marketing, Public Relations and Social Media Blog | Atlanta, GA says: December 16, 2010 at 2:11 pm [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Social Media 224

Social Media Class Creative Commons Flickr 224

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you hoping to help along your SEO efforts? Then measure it.You can use Google Analytics, PostRank or even (GASP!) But where do you start?

Press Release 238

Press Release Technorati Klout Metrics 238

Kikolani

JUNE 28, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. 3 Free Tools for Customer Insights + Book Giveaway – Enter to win one of four copies of Jay Baer’s new book, Youtility! Search Engines / SEO. The Resources Mashup.

Marketing 119

Marketing Postrank eBook RSS 119

Waxing UnLyrical

DECEMBER 6, 2010

Its interesting that youre talking about trying to step away from the tools and go to more events. Kicking it up: step away from the tools. A Naughty or Nice Checklist | Marketing, Public Relations and Social Media Blog | Atlanta, GA says: December 22, 2010 at 2:01 pm [.] accepted norms and professional standards of practice.

Class 211

Class Comments Eventful Conversation 211

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media 147

Social Media B2B Strategy Consultant 147

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., But when it comes to the most difficult parts of research – where domain expertise is required, even the best tools tend to fall short. website visitors and sales leads) 3.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Viper Chill

MAY 6, 2010

You will find blogs with tips here and there on Wordpress SEO , and I go and write what I think is the only guide you’ll ever need. You can find ideas in literally any niche, with some examples being their marketing , finance , gadget and humour sections. Each step on the way has given me a post idea I can write about.

How To 77

How To Delicious StumbleUpon Postrank 77

Kikolani

JULY 23, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, a new SEO blogging contest, and some creative sheep LED art on kikolani.com. Cause marketing 101 – marketing partnerships between profit and non-profit organizations. Making Money Online / Online Marketing. The Resources Mashup.

Resources 129

Resources SEO GPL Mashup 129

Waxing UnLyrical

NOVEMBER 20, 2010

What part of, “measure [what] has an impact as opposed to simply focusing on the tools,” isn’t easy to understand? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Sean: Angela Sinickas is a treasure trove of case studies. Read All About It! Wanna Subscribe?

Conference 179

Conference Postrank Tourism WordPress 179

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement.

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

DECEMBER 9, 2010

in our digital tools had us reaching for the stars and we ended up getting a black hole. Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Our faith (naiveté?)

Video 218

Video Class iPad Film 218

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Techipedia: Tamar Weinberg

JUNE 16, 2010

You will be able to gather enough data from your own campaigns to help you improve your online marketing. Am I integrating offline marketing with my social profiles? If you haven’t already, get measurement tools to measure all your social activities. Some tools you can use are Social Mention , Trackur , and PostRank.

Questions 277

Questions Social Media How To Postrank 277

Waxing UnLyrical

JANUARY 27, 2011

Even with the online database tools, its still going to require some amount of time to review and narrow the focus. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet?

Class 279

Class Press Release Flickr Comments 279

Waxing UnLyrical

DECEMBER 2, 2010

Much of the job market is hidden, sometimes even unknown to HR. A one-sentence cover letter wouldnt get anywhere with me, as I use cover letters as a tool to determine if the person can write, pays attention to punctuation and grammar, etc. I must agree with Jens comments. #1 Where you saw chutzpah, I rolled my eyes. Read All About It!

Class 208

Class Applications Creative Commons Organization 208

Waxing UnLyrical

JANUARY 20, 2011

But anything more than that risks repeating the mistakes committed by many a marketer; putting too much emphasis on the channel and not enough on people and content. I think the point Conway makes is a good one, though; the tools are there to facilitate and not the be-all and end-all. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Social Media 151

Social Media Class Postrank Tourism 151