Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Plaxo 251

Plaxo Products Tools Class 251

Kikolani

JUNE 20, 2011

One of the easiest ways to do that is using Google Reader in the Chrome browser with the PostRank Chrome extension. Simply subscribe to your desired guest post destination in Google Reader, and let PostRank do the rest. 4 Free Tools for Researching Guest Blogging and Advertising Opportunities. Get to know the blog owner.

Postrank 161

Postrank Publishing Guidelines Google Reader 161

Convince & Convert

JANUARY 11, 2011

PostRank Analytics solves this problem. Free if you connect with their “influencers” outreach program, or $15/month if you do not, PostRank provides a useful, detailed blogging scoreboard, especially if you connect it with your Google Analytics account. By no means perfect, but much more illustrative than follower counts.

Metrics 159

Metrics Postrank Social Media Klout 159

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

News 274

News Google SEO Postrank 274

Adam Sherk

NOVEMBER 2, 2010

With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. There is a good overview of Blekko’s SEO Tools on Search Engine Land so I won’t go into detail on that here. Tags: SEO.

Sites 112

Sites News Postrank SEO 112

Kikolani

JANUARY 26, 2010

Probably the best thing I heard about social media strategy is that social media can be more valuable as a listening tool than a speaking platform. 2010 SEO Trends. Social Media Tools. Trackur – Social Media Monitoring Tools in just 60 seconds! SEO and Social Media. Social Media Strategy. Related Posts.

ROI 114

ROI SEO Social Media Tips 114

Jason Yormark

AUGUST 25, 2010

Most achieved a Postrank of higher then 6, and 9 out of the 10 articles dealt with social media. For those not familiar, Postrank is a nifty little WordPress plugin that provides some analysis into the social engagement factor of the content you create. marketing tools Nature Blog Network » Whither StumbleUpon? [.] Be inviting.

Data 184

Data Postrank WordPress Course 184

Waxing UnLyrical

OCTOBER 19, 2010

The predictive text and results that show in Google Instant for various keyword combinations are in themselves excellent tools to find the most relevant keywords to use for your site. Mark as read Approve comment Erica, One more point about user behavior: SEO isnt always a zero-sum, one-search one-result game. Read All About It!

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

SEPTEMBER 21, 2010

and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as On not letting the tool wag the measurement dog : And O. We continued our conversation on social media and ROI. Many new people joined (yay!), Were you inside my head when I wrote the problem with PR ?! Read All About It!

Postrank 150

Postrank ROI Class Tourism 150

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. And that’s just the beginning. So, what is “Open Community&# ? Read All About It!

Communities 205

Communities Postrank Organization Tourism 205

Kikolani

NOVEMBER 23, 2011

I like to subscribe to the blog in Google Reader and use the PostRank Chrome Extension to see the posts with the most social engagement and then send them some great headlines running along those lines. I use my blogging , business , SEO , and social media as a quick reference for people looking for posts by me on specific topics.

RSS 155

RSS How To Affiliate marketing Sample 155

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. The biggest problem with measurement is a lack of understanding of the basic principles of this art. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It!

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: conviction is a powerful tool. While I would hate to see anyone die a horrible death, it’s remarkable how strongly the Apostles believed in what they were doing; so strongly, that many of them were martyred because of it. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

OCTOBER 6, 2010

Before I set foot in the place, I knew that the crowd I was going to speak with would be a bit more conservative a bit more skittish about getting involved with social networking a bit more unaware (than the “average bear&# ) on how this tool can potentially help them a bit older than the average audience I’m used to speaking with.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

OCTOBER 22, 2010

It’s not so much a question of how fancy the tools are that you’ll use. [We are also] considering changes to the micro-site to track conversions from site to scorecards to email campaigns that hopefully lead to sales. It’s about what you’re going to try to get your target audience to do. Read All About It!

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

NOVEMBER 14, 2010

it was a nice tool to show people many of the other blogs I read, since there are too many to list. Mark as read Approve comment Shonali, I agree with Gini that its hard to keep the blogroll updated, which is why I tweaked mine. I miss the Backtype Connect/My Comments Elsewhere plugin which let me show my resent comments on other blogs.

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

OCTOBER 12, 2010

Couch to 5k sounds like a great tool for me to try. I have been following Lindsays running/training for a bit, but havent chimed in before. Ive been trying to get into running myself, but failing miserably. I ran a bit as a youngster, but its been ages. Best of luck on Saturday, Lindsay! I know you will run beautifully. Read All About It!

Class 214

Class Training Postrank Flickr 214

Waxing UnLyrical

NOVEMBER 17, 2010

As a regular reader, you’ll have noticed that I’ve started making frequent use of tools in the WordPress platform such as block quotes and different forms of emphasis via bolding or italicizing different bits of copy. Pull out the bag of tricks. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Class 215

Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

JANUARY 18, 2011

Its easy to be passionate about such a great tool, backed by such great people. I am so in love with these tools that are really quite powerful and require zero programming. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Mark as read Approve comment Thanks for the heads up. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

WordPress 202

WordPress Blogroll Class Flickr 202

Kikolani

JANUARY 16, 2011

I always recommend doing a detailed transcript for any video posts you do on your site, that way you get additional SEO value from the text, people who prefer to read instead of watch video can do so, and people who can’t access the video (such as those on mobile) can still get the content through the text.

Questions 167

Questions WordPress Postrank Blogger 167

Waxing UnLyrical

NOVEMBER 7, 2010

How to: choose the right blog tool , from Arik Hanson ‘s Communication Conversations. Why: I’ve used David’s book, The New Rules of Marketing and PR , for my classes at Johns Hopkins for the last two years. Because what he says is Just. I suspect his new book might have a new place on my syllabus. Definitely a palomino.

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

OCTOBER 14, 2010

It is true that WordPress post editor, combined with the blog template, does not provide a greater degree of freedom on the placement of paragraphs, or in this case, photo credits; using an HTML editor would provide an advantage in allowing us to place photo credits more conveniently. Read All About It!

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Class Flickr WordPress Template 178

Waxing UnLyrical

DECEMBER 16, 2010

So I suppose I could also say "is a great tool for establishing relationships.". In my case the objective is to eventually extend some of the online relationships into personal friendships where at least on some rare occasions I see the people at conferences or if they are local for coffee, etc. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Social Media 224

Social Media Class Creative Commons Flickr 224

Viper Chill

MARCH 1, 2010

Whilst the fundamentals are the key, there are also some great tools and services to help you get the most out of your internet ventures. My aim with this website is to be as transparent as I can in everything that I do, so today I want to take you through all of the tools and programs that help me to get things done.

Resources 77

Resources Netvibes Marketing Delicious 77

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you hoping to help along your SEO efforts? Then measure it.You can use Google Analytics, PostRank or even (GASP!) But where do you start?

Press Release 238

Press Release Technorati Klout Metrics 238

Waxing UnLyrical

DECEMBER 6, 2010

Its interesting that youre talking about trying to step away from the tools and go to more events. Kicking it up: step away from the tools. So much of my "talk" on social networking sites is a combination of promoting things Im doing for Johns Hopkins or Women Grow Business and also my personal life. Read All About It!

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., But when it comes to the most difficult parts of research – where domain expertise is required, even the best tools tend to fall short. website visitors and sales leads) 3.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Kikolani

JUNE 28, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. 3 Free Tools for Customer Insights + Book Giveaway – Enter to win one of four copies of Jay Baer’s new book, Youtility! Search Engines / SEO. The Resources Mashup.

Marketing 119

Marketing Postrank eBook RSS 119

Kikolani

JULY 23, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, a new SEO blogging contest, and some creative sheep LED art on kikolani.com. SEO spammers vs. the white hat army – how to know them and who will win. Search Engines / SEO / Analytics. The Resources Mashup. Blogging / Writing.

Resources 129

Resources SEO GPL Mashup 129

Waxing UnLyrical

NOVEMBER 20, 2010

What part of, “measure [what] has an impact as opposed to simply focusing on the tools,” isn’t easy to understand? How can you not grasp the importance of measuring numbers that matter instead of numbers that make you look good? Sean: Angela Sinickas is a treasure trove of case studies. Read All About It!

Conference 179

Conference Postrank Tourism WordPress 179

Viper Chill

MAY 6, 2010

You will find blogs with tips here and there on Wordpress SEO , and I go and write what I think is the only guide you’ll ever need. While the service was a little too basic to pay for, I do still enjoy the company’s Postrank tool. This tool alone can be very powerful in terms of getting your creative juices going.

How To 77

How To Delicious StumbleUpon Postrank 77

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# However, Nick is dead wrong about the lack of tools. However, I stand by my belief many students wont see or have access to these tools.

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

DECEMBER 9, 2010

in our digital tools had us reaching for the stars and we ended up getting a black hole. Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process. My prized video camera produced such grainy footage, Seurat would be proud. We couldn’t hear anything over the ambient noise of D.C.,

Video 218

Video Class iPad Film 218

Convince & Convert

SEPTEMBER 20, 2010

The methodology and use of media tools is the same, it is the message itself that differs. The methodology and use of media tools is the same, it is the message itself that differs. The methodology and use of media tools is the same, it is the message itself that differs. Things I Don’t Want to Hear Anymore in 2010 =-.

Social Media 147

Social Media B2B Strategy Consultant 147

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you haven’t already, get measurement tools to measure all your social activities. Some tools you can use are Social Mention , Trackur , and PostRank. Some (OK, most) of them I have not been asking myself, nor have I been checking out PostRank, which I should. PostRank is becoming one of my favorite tools.

Questions 277

Questions Social Media How To Postrank 277

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

JANUARY 27, 2011

Even with the online database tools, its still going to require some amount of time to review and narrow the focus. I wrote a post recently with a few examples of requests Ive heard from clients / prospective clients (at [link] if youd like to read). Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Class 279

Class Press Release Flickr Comments 279