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Creating a marketing strategy

Koka Sexton

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

Strategy 103
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Essential viral marketing tools

Socialmedia.biz

This is the second in a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. Also see: 10 rules of branding for your startup or small biz. Welcome to the Internet is a Facebook page that scrapes the Web for brand memes, enhancing your likelihood of getting shares.

Tools 60
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Harambe Live: Secrets to blowing up your company’s social channels

Socialmedia.biz

Harambe, the Cincinnati Zoo gorilla that became the biggest Internet meme of 2016, is now the subject of a tribute and viral marketing event. Kickstarter campaign aims to create world’s biggest ‘gorilla marketing’ event. Also see: 10 rules of branding for your startup or small biz. Register here.).

Meme 60
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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. Quantify your results.

LinkedIn 113
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11.5 Amazing Content Creation Tools for Becoming a Super Blogger

Writtent Blog

Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. However, as content marketing expert Marcus Sheridan believes, “many businesses…are missing the mark big time.”. can tell B2B marketers precisely whether or not their content is targeted enough.

Tools 91
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Free Tools for Monitoring Hot Search Trends

Adam Sherk

You can also use keyword and reputation monitoring tools, real-time search tools and popular/meme lists for articles, tweets, social media submissions, etc. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Does this work?

Trends 146
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The Psychology of Change: How We React When Our Favorite Social Networks Shift

Buffer Social

And the memes started flowing. But once a network hits critical mass, organic reach drops and the key marketing opportunities tend to be through paid channels. The business is maturing: As startups grow, they need to start bringing in revenue, and most times, their most valuable resource is user eyeballs. Some loved it.