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How Bloggers Can Create and Use White Papers

Kikolani

A white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools.

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5 Search and Social Trends for 2011

Convince & Convert

Recently, I participated in a Webinar with my friend and client Chris Baggott of Compendium. Also, if you’re a content marketing fan, check out this other white paper on Rethinking Your Content Marketing Strategy. Every company needs to think of itself as a TV station, magazine, and newspaper. Make your own news.

Trends 125
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Do You Have the Right Insurance for Your Social Media Activities?

SocialFish

ASAE Business Services recognized the importance of social media risk management and sponsored a webinar, Managing an Association’s Social Media Risks and Coverage Exposures. The webinar offered good information but the insurance section was a little weak… so here are my thoughts.

Insurance 174
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7 Ways to Take the Media World by Storm

Convince & Convert

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) This means partnering with media companies through webinars and sponsored content opportunities to get your content in front of their audience. all from one story idea.

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How Gordon Ramsay Can Increase Your “Expert” Value by 23,900%

ProBlogger

Your blog is on this level if: You have published an in-depth white paper, ebook or series of articles. For example: a white paper on why native plants should be encouraged into any garden. writing for trade publications or magazines. holding regular events for example webinars, seminars and teleseminars.

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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

intellectual property is contained in the messages and attachments they send through their e-mail systems (source: Message Therapy, CIO Magazine, January, 2005). s best intranet: IBM (webinar). Intranet (Finding ROI) White Paper. The Enterprise Strategy Group (ESG) reports that as much as 75 percent of most companiesâ??

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Book Review: The B2B Social Media Book

Webbiquity SMM

Already have practice doing it (“long before the social web, [B2B marketers] were publishing newsletters, quarterly magazines and [using] other marketing tactics that map to many key social media marketing methods”). ” eBooks and white papers are complementary. Relationship-based sales.

B2B 185