Sprout Social

SEPTEMBER 11, 2023

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? How does NLP work? NLP is what powers these tools.

Process 109

Process Sentiment Analysis Applications 109

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 124

Social Media Sentiment Data Team 124

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. What’s the difference between thought leadership on social media vs. a cold email with similar content?

Social Media 69

Social Media Tools B2B Team 69

Sprout Social

MAY 16, 2023

It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization. At that time, social as a channel and profession was undergoing a major evolution. Today, it’s clear that constant change is simply a part of the job.

Social Media 108

Social Media Loyalty Reputation Data 108

Ignite Social Media

APRIL 23, 2019

Loyalty & Advocacy Content for the Customer Journey. If people are already using your hashtags during the buying process, be sure to reward them by sharing their photos on your channels! The post Content for the Customer Journey – Phase V: Loyalty & Advocacy appeared first on Ignite Social Media Agency.

Loyalty 86

Loyalty UGC Content Review 86

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

B2B 62

B2B Metrics Social Media Social Media Management 62

Social Media Network Marketing

MAY 2, 2014

?? There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. Social Media Page. Retention: This is the process of maintaining the existing Clients and Customers.

Loyalty 86

Loyalty Social Media Construction Forums 86

Buffer Social

JANUARY 18, 2023

🔗 Read about how to use AI for content creation to see the different ways you can apply AI tools to your creative process. These tools can help simplify the chaotic process of planning content – and save you time by scheduling your work ahead of time. Add Buffer to your content creation toolkit today.

Process 109

Process Tools Content Price 109

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand. Recycle your content Repurpose, repurpose, repurpose.

Social Media 126

Social Media Template Templates Skills 126

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

B2B 69

B2B Social Media Strategy Reputation 69

Hootsuite

MAY 20, 2021

More than 60% of all customer service engagements will be delivered via digital and self-serve channels (like social messaging, chat apps, and live chat) by 2023, according to Gartner. Convenient and conversational, social messaging facilitates a direct, personal engagement between you and your customers. Get personal, even at scale.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Buffer Social

MAY 17, 2023

In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?

Collaboration 93

Collaboration Social Media Project Reputation 93

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. It’s a tool for customer service and nurturing loyalty. A successful social media strategy is rooted in collaboration.

Collaboration 121

Collaboration Social Media Team Sentiment 121

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. AI insights are the knowledge and understanding gained by analyzing complex datasets using AI.

Sentiment 110

Sentiment Banking Patterns Hotels 110

agora pulse

DECEMBER 1, 2020

You’re passionate about your social media agency … but are you losing money or making money from it? Here’s an overview of the different ways you should be making money as a social media marketing agency. Services Your Social Media Marketing Agency Can Offer. Social media strategy.

Social Media 136

Social Media How To Social Media Management Marketing 136

Keyhole.co

MARCH 26, 2024

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. Here are the mindblowing number of followers on LEGO’s main social media accounts. Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

DECEMBER 20, 2022

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. A post shared by Sprout Social (@sproutsocial). What is a “meet the team” social media post?

Meeting 98

Meeting Team Social Media How To 98

Social Media Network Marketing

OCTOBER 13, 2011

There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. QR Codes: With the help of QR Codes you can make a long URL printed in the offline world easy to connect with you Social Media Page.

Loyalty 98

Loyalty Social Media Construction Forums 98

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

Eventful 113

Eventful Social Media How To Sports 113

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

Social Media 113

Social Media Marketing Atlassian Team 113

The Realtime Report

NOVEMBER 16, 2022

Social Media. In today’s world, social media is essential for business success. However, more than simply having a social media presence is required. To take advantage of the benefits of social media, businesses need to be actively engaged with their followers. Create A Website And Blog.

Tips 182

Tips Marketing Loyalty Hotels 182

Hootsuite

JULY 25, 2023

A social media scandal is only fun if you’re not at the center of it. You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Keyhole.co

NOVEMBER 8, 2023

By now, pretty much all businesses know the importance of social media. Worldwide, there are nearly 5 billion social media users. Social media compliance sounds easy. In this article, we’ll explore 8 important lessons about social media compliance – but first, what exactly is it?

Social Media 52

Social Media Policies Guidelines Privacy 52

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. What is complaint management?

Reputation 104

Reputation System Brands Knowledge Base 104

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. What really helps me is making a checklist for my social media activities. Reply to notifications on all platforms It’s important to reply to people who are engaging with you on social media.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Sprout Social

AUGUST 30, 2021

But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line. Me: It IS a great pic!

Campaign 141

Campaign Social Media Social Media Management Team 141

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

Strategy 123

Strategy Brands Content UGC 123

Keyhole.co

NOVEMBER 21, 2023

In this blog, we will explore Apple’s social media strategy and what makes them click with their vast audience. Analysis of Apple’s social media accounts As a top player in computers, laptops, and mobile devices, Apple has millions of followers across its social media accounts. million LinkedIn: 17.6

Social Media 59

Social Media Strategy Apple iPhone 59

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 143

Social Media Metrics Data Team 143

Sprout Social

JULY 15, 2021

What could you do with a larger social media department? There is plenty of ground to cover in the ever-expanding world of social. As social becomes the primary communication channel for more brands, the structure of your average social media team will need to change fast. Hiring is a big decision.

Social Media 117

Social Media How To Collaboration Team 117

Webbiquity SMM

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. This post outlines 10 key steps in using social listening to satisfy and retain more customers. Manually tracking individual mentions is a time-consuming process.

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Sentiment How To Analysis Trends 142