Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. What are the metrics that drive your business? Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. What are the metrics that drive your business? Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Oktopost

SEPTEMBER 12, 2023

Social Media Engagement Data Research shows that 75% of B2B buyers use social media to make buying decisions, and 50% use LinkedIn when evaluating these decisions. Statistics show that intent data can improve conversion rates by up to 202%. This is where the fun stuff comes in: social media.

Data 124

Data B2B How To Metrics 124

Sprout Social

APRIL 25, 2024

LinkedIn marketing strategy template LinkedIn is more than just a hub for individual networking. This workbook template will prompt you to assess the strengths and weaknesses of your current LinkedIn strategy, so you can identify how to best use the network going forward. You use this social media metrics map, of course.

Template 94

Template Templates Social Media RFP 94

The Realtime Report

MAY 15, 2014

New data from Sandvine finds that according to this metric – volume of messages – the ephemeral messaging service Snapchat is dominating competitor WhatsApp. Social Media Statistics Sandvine Snapchat social networking statistics Twitch.TV WhatsApp'

Statistics 190

Statistics Social Networking Compete Mobile 190

The Realtime Report

AUGUST 17, 2012

LinkedIn: 174 million members. LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. Qzone: 576 million active users. via TechCrunch.

Social Networking 184

Social Networking B2B LinkedIn Tumblr 184

Oktopost

JANUARY 31, 2024

Now that 75% of B2B buyers are actively researching solutions on social media, 50% of which are on LinkedIn , these two techniques have become an effective solution to build brand awareness and generate more customers from social media. This is where gamification and friendly competition can be used to encourage participation.

B2B 62

B2B Metrics Comparison Education 62

Waxing UnLyrical

AUGUST 1, 2014

.” Are we that under-confident as an industry that we have to resort to fecal metrics (yes, I said it) to justify our fees? However, when given a choice we absolutely should not and, even if we have to, we should be trying to educate our clients on better and more effective metrics. ” So I do get it.

Sample 252

Sample Samples Metrics Consultant 252

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. How to Do Social Selling on LinkedIn. The LinkedIn Social Selling Index is a unique metric that offers insight into the success of an individual’s or brand’s approach to social media sales.

B2B 171

B2B Brands LinkedIn Groups 171

Waxing UnLyrical

JANUARY 29, 2019

Statistics and data are arguably as important as the products and services a business offers. A/B testing, also called split-run testing, is where two variants are tested to measure the effect of a change on a specific metric. Social media channels, such as Twitter, LinkedIn and Facebook, can be automated in a number of ways.

Features 169

Features Marketing Statistics Template 169

Waxing UnLyrical

MARCH 26, 2013

Statigram – This tool is solely for Instagram and provides statistics such as the amount of photos you have, likes received, comments, followers, and more. Nitrogram – This tool shows engagement rates, statistics per photo, follower count, and the number of photos shared. Do you use Instagram for you business?

Instagram 279

Instagram Tools Statistics Small Business 279

Oktopost

SEPTEMBER 12, 2023

Social Media Engagement Data Research shows that 75% of B2B buyers use social media to make buying decisions, and 50% use LinkedIn when evaluating these decisions. Statistics show that intent data can improve conversion rates by up to 202%. This is where the fun stuff comes in: social media.

Data 62

Data B2B How To Metrics 62

Oktopost

NOVEMBER 6, 2023

LinkedIn research shows 75% of B2B buyers use social media to make buying decisions, with 50% using LinkedIn specifically. There are a staggering 65 million decision-makers active on LinkedIn alone, with 4 out of 5 users participating in the decision-making process. Buyers prioritize trust in personal recommendations.

B2B 84

B2B Team Conversation Education 84

Keyhole.co

MARCH 7, 2022

A social media report is a document containing multiple social networks and metrics (including reach and impressions), showing the overall performance of your social media channels. On the other side, your LinkedIn posts are attracting potential customers. Top Metrics to Add in Your Social Media Reports. And how do you do that?

Report 52

Report Social Media Metrics How To 52

Buffer Social

JULY 5, 2023

I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights. For instance, if an article talks about influencer marketing growth, it needs to back it up with statistics, insights from experts, and relevant data points. Let’s dive in.

Research 77

Research Google Newsletter Curation 77

Ari Herzog

NOVEMBER 14, 2013

As for the 2,300 visitors arriving from clicking links across social media, the top three referrers were Facebook (36%), Twitter (31%), and LinkedIn (12%). That is a telling statistic compared to my blogging frequency of the past. Blog News Media Google metrics' But I’ve lost that energy lately.

Energy 148

Energy Metrics Statistics Mobile 148

agora pulse

DECEMBER 4, 2019

It allows you to add some or all of your pages, so you can schedule posts, manage your messages/comments, and view some metrics on your activity. Needing to Manage Twitter, LinkedIn, or YouTube. Getting reports and statistics. Facebook reporting and statistics are important to everyone. Page roles. And am I biased?

Facebook 82

Facebook Social Media Management Library Metrics 82

Oktopost

JANUARY 2, 2023

3 Benefits of Employee Engagement Companies often neglect employee engagement because it isn’t easy to see with conventional reporting metrics. For example, your team members should have updated, professional, and complete profiles on popular channels like LinkedIn and Twitter.

Engagement 62

Engagement Social Media How To Curation 62

Webbiquity SMM

JUNE 21, 2016

For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. This metric represents the number of persons who are following a user’s posts at Google+. Google+ profile and page metrics you wanted, needed and couldn’t find anywhere.” — RazorSocial. 1) CircleCount.

Google 104

Google Tools Sample Samples 104

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

APRIL 9, 2020

In the last year, the organic social team’s main KPI was impressions, and conversely to paid, video was driving those metrics. Once you hone in on specific metrics that identify what is successful and what is not, you can get more granular about what you’re testing. It’s all about building trust, transparency and credibility.

Social Media 137

Social Media Collaboration Team Organization 137

Sprout Social

JUNE 22, 2016

These numbers, percentages and statistics provide better insights into your social media strategy. Key performance indicators (KPIs) are the various business metrics used to measure and analyze certain aspects of your business. Social media KPIs are the metrics that likely factor into your social media ROI. Impressions.

Data 101

Data Social Media How To ROI 101

Pixlee

FEBRUARY 14, 2022

Before getting into those nitty-gritty details, we’ll look at a baseline metric. These global statistics can serve as a helpful starting point, but they do not tell the whole story. Your top territories will be right below gender statistics. LinkedIn | Twitter. Tuesday: 2:00 AM, 4:00 AM, 9:00 AM. Image Credit: SamSzu.

Analytics 85

Analytics Statistics Activities Data 85

Mindjumpers

SEPTEMBER 17, 2012

A couple of days ago, Awareness, Inc released the second part of the same report , which points out some useful statistics for the second half of 2012. As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions. In this blog post, I will highlight the most interesting ones.

Survey 225

Survey Report Social Media ROI 225

Sprout Social

JUNE 17, 2020

Understand & analyze metrics. Understand & analyze metrics. You won’t know how a video performs unless you take a look at the statistics associated with it. Each network provides different sets of metrics so it’s important for you to know what they are before you start in on production. Decide on your platform(s).

Video 144

Video Social Media Strategy Film 144

Waxing UnLyrical

MARCH 11, 2015

Last touch attribution models discount all of the steps leading to a sale, and multi-touch attribution models are often constructed with enough assumptions to render them rather inaccurate ( for more on the statistical challenges with multi-touch attribution read this ). Our understanding of PR metrics needs a paradigm shift, though.

Metrics 100

Metrics How To Discount Analytics 100

Keyhole.co

JULY 26, 2023

If you think social selling is for smaller entrepreneurs, then see these statistics: -IBM witnessed a staggering 400% increase in sales thanks to their social selling program. For example, if you’re a business tailored for young mothers, you’ll likely find them more on Facebook and Instagram than LinkedIn or Twitter.

Strategy 52

Strategy Tips Buy Activities 52

Webbiquity SMM

JANUARY 19, 2016

Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow. 80% of marketers use these as primary success metric; 56% base social success on website traffic. 9 Stats About Social Media Metrics and Measurement.

Social Media 100

Social Media Marketing Survey Metrics 100

yMarketingMatters

JANUARY 10, 2014

Measurement, statistics and content between social media, website, email and online advertising overlap and are influenced by one another. And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever – as you will see below. Blogging helps your social media efforts.

Social Media 277

Social Media Tips Marketing Mobile 277

Convince & Convert

OCTOBER 30, 2011

I use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my crazy theories to the test. The reality is that YOU need to determine what’s right for YOUR COMPANY.

Facebook 156

Facebook Statistics B2B Apple 156

Webbiquity SMM

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). 74% use LinkedIn, and 42% use Twitter. MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Pixlee

OCTOBER 14, 2021

According to recent social media statistics , users love TikTok for its short, 15-second videos. The posts that appear on this feed depend on a few things, including the user’s topic preferences, location, and the videos’ engagement metrics. . Connect with him via LinkedIn or Twitter. .

Strategy 86

Strategy Brands UGC Apparel 86

agora pulse

OCTOBER 19, 2017

You can measure hundreds of different metrics on social media, but that being said, there are four main areas your social media KPIs should focus on: Reach. If you are running paid ads in Facebook, Twitter or LinkedIn then you will also be able to see the number of clicks to your website. Which Social Media KPIs Should I Measure?

Social Media 133

Social Media CPI URL Social Media Management 133

Pixlee

SEPTEMBER 29, 2021

Yet, the statistics do not back up this skepticism. . These statistics show that people significantly value influencer expertise. You’ll undoubtedly want certain results from this campaign – you’ll be keeping a close eye on user engagement metrics , for one – but you still need the influencer’s content to be authentic.

Influencer 52

Influencer Collaboration Authentication Campaign 52

Keyhole.co

MAY 18, 2023

While the youths dominate TikTok and Instagram, Facebook, LinkedIn, and Twitter remain safe spaces for boomers and Gen X. Keeping an eye on top social media statistics can provide valuable insights into user behaviour, trends, and opportunities. Know what’s trending on Twitter LinkedIn 61. of LinkedIn users are male.

Statistics 59

Statistics Social Media B2B YouTube 59

Oktopost

JANUARY 13, 2020

Here are a few statistics about the viewership you’re likely to encounter there: Over 300 million monthly active user discussing over 400,000 different question topics. Brand Awareness: Success in this campaign would be measured in brand awareness and engagement metrics. Demographics lean male—the gender ratio is about 55/45%.

B2B 119

B2B Advertising Campaign Statistics 119

Hootsuite

SEPTEMBER 6, 2023

As always, listing specific statistics or numbers here is ideal: saying something was successful is one thing, but being able to quote data that proves success is preferred. Read up on paid ads on Instagram , Facebook , TikTok , LinkedIn and X (formerly Twitter) and cite your own experience with paid ads when answering this question.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102