Keyhole.co

JUNE 13, 2023

Though LinkedIn is a paradise for job seekers, this is also the go-to platform for B2B brands from the beginning. The professional setting of LinkedIn is great for cutting through the fluff and being direct with your audience. No wonder why more than 90% of marketers are active on LinkedIn to boost brand awareness and win leads.

LinkedIn 52

LinkedIn Analytics Metrics Guidelines 52

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Oktopost

NOVEMBER 6, 2023

Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales. Social media platforms allow you to reach your target audience B2B buyers are now looking to social media when researching solutions. Sales teams across the globe are now cashing in on its success with the advent of social selling.

B2B 86

B2B Team Conversation Engagement 86

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. With B2B buyers holding an active presence on social media, your sales teams can utilize social selling to meet these buyers online, provide value to them, and draw awareness to your products and services.

B2B 62

B2B Metrics Comparison Education 62

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics. B2B Lead Blog ). e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

APRIL 27, 2010

This excellent study provides a wide array of answers, statistics and insights. Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing. Again, this benefit was more prevalent among b2b companies (61%) than b2b firms (49%).

Report 191

Report Social Media B2B ROI 191

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow. billion last year to 2.5

Social Media 100

Social Media Marketing Survey Metrics 100

Convince & Convert

OCTOBER 30, 2011

I use Argyle Social to send most of my tweets, Facebook and Linkedin updates et al, and the guys at Argyle (which specializes in advanced metrics and social reporting) agreed to put some of my crazy theories to the test. The reality is that YOU need to determine what’s right for YOUR COMPANY.

Facebook 156

Facebook B2B Statistics Apple 156

Oktopost

NOVEMBER 18, 2020

As a result, 79% of sales reps say they’ve had to take on new responsibilities, new metrics, and quickly adapt to new ways of selling. Here are some of the most important sales and marketing alignment statistics you should know: 50% of sales time is wasted on poor prospects SalesHub.

Engagement 90

Engagement Social Media B2B Team 90

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Keyhole.co

MAY 18, 2023

While the youths dominate TikTok and Instagram, Facebook, LinkedIn, and Twitter remain safe spaces for boomers and Gen X. Keeping an eye on top social media statistics can provide valuable insights into user behaviour, trends, and opportunities. 82% of B2B content marketers use Twitter. of LinkedIn users are active daily.

Statistics 59

Statistics Social Media B2B YouTube 59

Social Media Strategies Summit

MARCH 22, 2023

LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why.

LinkedIn 231

LinkedIn Campaign Groups Groups 231

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Why Employee Advocacy Matters for B2B.

B2B 145

B2B Survey ROI Metrics 145

Convince & Convert

MARCH 27, 2012

Recent Content Marketing Institute and MarketingProfs research shows us that the biggest content marketing challenge for B2B marketers is developing content that truly engages customers and prospects. For example, Jay shared his statistics on just one post on social media strategy he created almost three years ago. Enough said.

Content 142

Content Consultant Marketing Price 142

Sprout Social

MAY 19, 2023

With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. With so many brands competing for users’ attention, managing and growing a LinkedIn account takes enormous time, dedication, and effort.

LinkedIn 89

LinkedIn How To Collaboration Analytics 89

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting? Source: [link].

B2B 140

B2B Strategy Statistics Research 140

Webbiquity SMM

JANUARY 24, 2011

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars.

Tools 206

Tools Social Media Sysomos Lithium 206

Convince & Convert

MARCH 27, 2012

Recent Content Marketing Institute and MarketingProfs research shows us that the biggest content marketing challenge for B2B marketers is developing content that truly engages customers and prospects. For example, Jay shared his statistics on just one post on social media strategy he created almost three years ago. Enough said.

Content 130

Content Consultant Marketing Price 130

Oktopost

OCTOBER 31, 2023

Leveraging executive thought leadership on LinkedIn can do wonders for your company’s brand and your professional growth. Oktopost put together a power panel of esteemed executive leadership professionals to dive into how executives can master LinkedIn for professional success. Let’s dive into what our panel had to say: 1.

LinkedIn 62

LinkedIn B2B ROI Authentication 62

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Here is the version that is live on the website. Then you need to set tracking images and generate custom code. *

Facebook 185

Facebook Web 2.0 Startup Applications 185

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. Sounds idyllic, right?

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

SEPTEMBER 22, 2010

LinkedIn – only if I have made a personal connection. Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. I reserve email subscriptions for those I truly want to receive more from. I’ll have to look into the new Exact Target tool.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Social Media Strategies Summit

NOVEMBER 28, 2022

Still, if you say you’re the best in the world, you’ll need to back up that claim with a statistic, testimonial, or some other form of social proof. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. HubSpot understands Facebook’s B2B lead generation potential.

Examples 246

Examples Facebook B2B Instant Messaging 246

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. And they shouldn’t be used at all on LinkedIn.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 21 Social Media Statistics. 54% of B2B marketers said they have generated leads from social media. (

Statistics 50

Statistics Social Media B2B Hubspot 50

Hootsuite

MAY 26, 2021

If your brand has a Facebook Business Page, a LinkedIn page or Twitter profile , or is active on any other platform, you’re already engaged in the basics of social selling. The social selling index (SSI) is a metric used to measure the impact of a brand’s social selling efforts. Finding the right people on the platform.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Oktopost

APRIL 7, 2022

So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel? In B2B especially, customers are likely to be on a retainer or may make regular purchases. Perhaps they signed up for one of the webinars you promoted on LinkedIn, or they’ve downloaded one of your handy whitepapers.

Social Media 118

Social Media How To Metrics B2B 118

Convince & Convert

MAY 20, 2010

Which pattern matches your social media success metrics? Success metrics are established from day one, with a shared understanding among all team members of how score will be kept. All of these are diagnostic metrics (great post about that by the outrageously smart Christoper S. We pick our baby names before the fact.

Metrics 116

Metrics Social Media eBook Social CRM 116

Webbiquity SMM

MARCH 13, 2018

Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries. B2B companies of all types, including IT and medtech firms, have embraced Facebook. DrumUp Blog ).

Facebook 141

Facebook Hubspot Statistics B2B 141

Oktopost

JULY 12, 2021

Producing quality leads consistently is the core of any successful B2B marketing strategy , so developing and optimizing your pipeline will offer your organization a steady growth rate. First, let’s go over what B2B lead generation is, and why it is vital to invest the time and effort into maximizing your strategy.

B2B 87

B2B Fashion LinkedIn Organization 87

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. A Few Statistics About Top 130 Minnesota Tech Companies on Twitter. How popular are they on average? The median is 1,150.

Company 149

Company Twitter Software System 149

Convince & Convert

JULY 14, 2010

I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. I think it's a good approach to enter social media metrics. Do you agree?

Social Media 134

Social Media Strategy Metrics Organization 134

Webbiquity SMM

DECEMBER 16, 2014

Which metrics are most valuable in evaluating tactical success? Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Buffer Social

DECEMBER 5, 2023

I consider the desired metrics and target audiences, understanding where they spend their time online to inform our repurposing strategy. They repurpose this report into an article of its own — sharing only the key statistics from the whole report. The language was snappy, and the structure was more skim-friendly on LinkedIn.

Content 108

Content Newsletter Remix Instagram 108

Hootsuite

FEBRUARY 24, 2022

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. LinkedIn: B2B-focused marketing campaigns and brand building. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge.

Examples 145

Examples Campaign Platform Tips 145