Convince & Convert

JUNE 17, 2010

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. But, the number of followers you’ve accumulated is a metric that everyone looks at (admit it), and it’s at least a decent barometer of how well you’ve cultivated Twitter. Over the past 30 days, it was approximately 10%.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

SEPTEMBER 22, 2010

Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. link] Lauren Faith Great post that can be summarized as the old comparison of shotgun approaches and rifle approaches. Email is the foundation for any online marketing campaign.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. The way Donovan McNabb hates T.O. Cutright Thanks for the post Jay.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Josh S Peters

SEPTEMBER 18, 2009

They can then take their engagement metrics, find out how many are “very engaged&# (which would indicate an inclination to buy) and based on their previously collected marketing & CPA data they could then apply those numbers to the ones they collected from their engagement metrics and get a projected ROI (told you it would come up).

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

NOVEMBER 30, 2009

The end result is financial so ROI is very relevant here and a good metric to judge your effectiveness. That CTA will be to get people on to your sales page (and into their sales funnel) or into your store for a killer deal, etc. Testimonials, comparisons, 3rd party verifications, reviews, news stories, etc.

Campaign 113

Campaign Social Media Brands Marketing 113

Convince & Convert

JULY 14, 2010

I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. I almost shed a tear of joy reading that.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

AUGUST 2, 2010

Each of these strategies requires different tactics, resources and success metrics. Are you using Facebook just because of its size, or do you have a concrete rationale for participation? There are five main approaches to using Facebook for businesses. It will change the way you think about Facebook for business.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? It’s in our DNA.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Wouldn’t the most logical approach be creating a metric that counts a resources popularity by the number of people who actually click on the link, as opposed to click a “like&# button? 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Aggregator 151

Aggregator Content Digg Posterous 151

Techipedia: Tamar Weinberg

AUGUST 27, 2008

In order to provide an assessment of the quality of traffic driven by each network, four site metrics were analyzed: Average page views Time on site Bounce rate Percentage of returning visitors Let’s see what the figures reveal. Subsequently, Sphinn is perhaps the most relevant niche social network on the web.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. This is in stark contrast to the top-down approach of almost all Enterprise 1.0 IT projects. In short, collaboration and adoption need to go up and down, not just side to side. Measuring social media is viable, but not obvious. Great question.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

JULY 26, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Co-op SEO and the Future of Websites July 26th, 2010 |Written (..)

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

AUGUST 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 3 Amigos: Email, Blogging, Social Sharing August 19th, 2010 (..)

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

SEPTEMBER 14, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why Social CRM Needs to Be Less About the Social and More About (..)

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Then this is the blog post for you.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MARCH 3, 2010

Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

APRIL 28, 2010

The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. Sore spot with us PR types.)

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

APRIL 15, 2010

And guess what?

Content 124

Content Marketing Consultant Social Media 124

Josh S Peters

JANUARY 4, 2010

Then you will be able to monitor how much time was spent and apply it to your success metrics to determine if the time was well spent. Using tools like Co-Tweet you can have multiple people using a single account and they can be in charge of various campaigns and aspects depending on what makes sense for your business.

Social Media 100

Social Media Lijit eBook Campaign 100

Convince & Convert

APRIL 6, 2010

Coming from a communications background, content calendaring (and then on the flip side, tracking metrics back to that content and program calendar) is something I've encountered a lot. Thanks for the Radian6 mention.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

AUGUST 18, 2010

Once we can start to get those metrics for clients, the conversation will be much easier to have. They don’t care. You need to complete the thought with “so that you can ultimately increase sales and lifetime value of a customer in the long run.&# link] [link] “Me the People&# « IWS [.]

Questions 160

Questions Social Media Consultant Education 160

Techipedia: Tamar Weinberg

MAY 9, 2008

I can’t compare this kind of competitiveness to that on Reddit or Mixx, because the metrics available are only the karma points (and associated awards) but no real rankings. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Digg 100

Digg Sites News API 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Social Media Metrics: What We Need to Track Sales (Samir Balwani): Samir Balwani writes a great post on some of the ways you get ROI from social media.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

AUGUST 26, 2010

link] [link] Suzanne Nasco #metrics for SM class! Social Media Listening and Analysis for the DIY Inclined (Jay Baer): [link] via @SocialMedia411 [link] Eric RT @jaybaer: If Excel doesn't frighten you, this may be a social listening tool you love.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

MARCH 23, 2010

As mentioned in my post about blog success metrics , if you cover a very wide topical area, subscriptions are less likely). If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As

Social Media 119

Social Media Strategy Consultant RSS 119

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Seems to me that in order to gain the benefits of Social Media Marketing tactics, traditional marketers must give up their need for control, especially of the metrics. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Systems evolve in unpredictable ways.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. The reviews business will be transformed by geo-location. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

SEPTEMBER 21, 2010

Like you say, it depends on what your metrics and goals are. Like you say, it depends on what your metrics and goals are. Once they are categorized its easier to go far beyond looking at this as a metric and move toward ROI. Historical data seemed more robust as well. link] Danny Brown Great write-up, Katie. link] martin s.

Social Media 155

Social Media Radian6 Strategy SM2 155

Techipedia: Tamar Weinberg

MARCH 17, 2010

We share many of the same struggles, especially in the areas of metrics and tracking, proving ROI, and generally justifying our existence. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! I’ll keep this on hand. Thanks again!

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

JULY 22, 2010

Avoids Getting Mired in Tactics, Metrics or Technology: The successful firms above recognize that social media should be used as a tool for achieving business goals.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

SEPTEMBER 1, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Would You Try It With a Fox?

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

SEPTEMBER 8, 2010

Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The HEART of Social Media (Danny Brown) The Real Cost of Social Media (Danny Brown) Tagged as: facebook , myspace , online advertising , social media strategy , social media tools , social networks Did you enjoy this blog post?

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Techipedia: Tamar Weinberg

JULY 8, 2008

.&# It’s the listening, charting social maps, drafting strategies for meaningful engagement, understanding our relevance in the short and long tail, and the definition of metrics and ROI that count for everything to businesses and respective decision makers these days.

Social Media 163

Social Media Marketing Consultant Communities 163