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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Seems to me that in order to gain the benefits of Social Media Marketing tactics, traditional marketers must give up their need for control, especially of the metrics. The social media networks are systems — non-linear, fuzzy, powerful, organic systems. Systems evolve in unpredictable ways.

Brands 139
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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

As such, it has been selected as the generic social network of choice. Niche network: Sphinn : In the red corner we have Sphinn – a social news network dedicated purely to online marketing news and discussion. Subsequently, Sphinn is perhaps the most relevant niche social network on the web.

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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Wouldn’t the most logical approach be creating a metric that counts a resources popularity by the number of people who actually click on the link, as opposed to click a “like&# button? I guess it’s a “social&# problem. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

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Why SEO is Easier than Social Media Marketing

Techipedia: Tamar Weinberg

Being social online doesn’t make you an adept social media marketer. What happened to defining goals, setting a strategy, executing the campaign, and actually calculating metrics? Just because I’m an online social butterfly doesn’t make me competent in social media marketing.

SEO 178
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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

(Seth Godin): Seth Godin suggests ideas that will make social media slowly work for you as an organization. Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Here’s how.

Marketing 265
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Confessions and Reflections of a [Former] Digg Addict

Techipedia: Tamar Weinberg

In the past few weeks, however, even Digg’s other top users are seeing that Digg is becoming more difficult of a social news site to enjoy, and after stepping away from Digg for awhile, I have some thoughts and reflections on how it was and possibly how it should be. In fact, most of them had already left.

Digg 100
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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Then, you use that number as a success metric for influence. Social News (Digg, Sphinn, Mixx, Reddit, Tip’d, and a whole load of related sites) Submitting only your own articles and posts to social media sites. Social news is about reciprocal relationships. Profy highlights this phenomenon quite well.

Handbook 279