Creating Passionate Customers: Brand Evangelism and What it Means.
Techipedia: Tamar Weinberg
AUGUST 26, 2009
Seems to me that in order to gain the benefits of Social Media Marketing tactics, traditional marketers must give up their need for control, especially of the metrics. The social media networks are systems — non-linear, fuzzy, powerful, organic systems. Systems evolve in unpredictable ways.
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