Techipedia: Tamar Weinberg

JANUARY 5, 2010

(Seth Godin): Seth Godin suggests ideas that will make social media slowly work for you as an organization. Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Here’s how.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JULY 8, 2008

.&# It’s the listening, charting social maps, drafting strategies for meaningful engagement, understanding our relevance in the short and long tail, and the definition of metrics and ROI that count for everything to businesses and respective decision makers these days. Specialties in social media work are already developing.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MARCH 17, 2010

Larger companies may mobilize a large fundraiser, but smaller companies can host smaller community drives as well. We share many of the same struggles, especially in the areas of metrics and tracking, proving ROI, and generally justifying our existence. I’ll keep this on hand. Thanks again!

Communities 237

Communities Twitter Web 2.0 ROI 237