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A Privacy-First Digital Marketing Landscape

Dave Fleet

Third-party data and web cookies – which have powered digital marketing and analytics for over 20 years – are facing an existential threat. We’ve already started to see an impact on measurement and attribution as the backlash against cookies has solidified. Legal privacy policies are no longer sufficient.

Privacy 195
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The Average Social Media Privacy Policy Takes an Hour to Read

The Realtime Report

Policy Takes an Hour to Read. Privacy Policies vs. Historical Texts and Literary Works. Whether you care to admit it or not, we’ve all hit the “I accept” button on a privacy policy without reading the fine print. Up until recently, it wasn’t that big of a deal to not read privacy policies. Written by. Maddie Roderick.

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Social Media Compliance: Everything You Need to Know to Stay Compliant

Hootsuite

That includes using cookies or other methods. Obviously, sharing confidential information on social media is not acceptable (or legal). This can be required for legal cases and discovery. Create a clear social media policy. Make sure you have a good, up-to-date social media policy. Put your policy in writing.

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Never, Ever Post These Things on Social Media

agora pulse

The wrong message can cost money, lose business for you, or even have legal implications. Social Media Content You Don’t Have Legal Right to Use. However, very real legal and financial consequences of posting content without copyright exist. Having a clear social media policy signed off by company decision-makers is crucial.

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GDPR and social media: What marketers need to know

Sprout Social

Cutting through the jargon and legal mumbo jumbo, the concept behind GDPR is simple: businesses can’t collect or process the data of consumers without consent. And hey, this actually leads us to another challenge of GDPR and social media… Social media traffic must accept your privacy policy.

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Judge Confirms: You Have No Privacy. Get Over It.

Socialized

Brown points out that from a legal standpoint, this statement is both puzzling and unnecessary, but it is nonetheless indicative of a general sentiment that there is no longer any reasonable expectation of online privacy. The best policy is to assume you have no privacy.

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What the GDPR Means to Social Media Marketers

Buffer Social

To ensure that you’re in compliant with all aspects of the GDPR, you should consult your legal advisor. For example, visitors on mailchimp.com can now customize their cookie preferences. Under the GDPR, if you want to use your customers’ data or track their behavior for advertising, you must obtain the legal basis to do so.