Jeff Esposito

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Why targeting matters… a @Klout fail

Jeff Esposito

I am not ashamed and in all honesty it is one of the few reasons why I keep my account with Klout. While it sucked the whole joy out of my Monday morning, the whole incident could have been avoided if either OneHopeWine.com or Klout used a few filters. I like getting free stuff.

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Klout fails again, making Apple pizza and staying simple

Jeff Esposito

Failed Klout Perks, A True Story – If you tune into this blog on a regular basis, or at least this week, you probably heard my tale of Klout offering me free booze , but not really since they had a whoopsie. figuring out a vision statement for your social or digital media programs? ideas, but somehow became friends.

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Death of Photography, Abandoned NOLA Six Flags and BAD Klout

Jeff Esposito

Hiring for a Social Media Management Role? Start Here – this piece from Olivier Blanchard is very smart and something that folks should bookmark or share with others looking to start a social media program or hire a person to lead theirs or take it to another level. Is Instagram Ruining Photography?

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A Klout promotion that pops

Jeff Esposito

Yesterday I received a package in the mail from Klout for their latest campaign with PopChips. Tags: social media Klout Mike Schaffer PopChips. The package was filled with some cool swag, coupons and chips, but those were not what truly excited me – a handwritten note did.

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Who do you trust on social media?

Jeff Esposito

Over the past few weeks social media has had a big issue in terms of its credibility. Being given a retweet by a big name or influence helps boost Klout scores and when it comes to breaking news, being first is better than correct … right CNN ? Who can you trust in social media? Who do you trust in social?

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Klout, Hugging Kids, 2012 Social Business Predictions & more

Jeff Esposito

When Sites Drag the Unwitting Across the Web – Last week there was a buzz on the social Web about Klout and assigning accounts to users’ profiles even if they didn’t sign up for the service. Would also love to know what links I may have missed this week in the comments below.

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Measuring Social Influence

Jeff Esposito

If you want to get a reaction from a public relations or social media pro, ask them about influence. Klout and Edelman believe it can be. Since Klout first launched in measurement tool in 2009, they have analyzed influence based on a user’s ability to “drive action.” What’s the take away on social media influence?