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Don’t Squander Your Social Capital

Janet Fouts

Social capital is one of the new buzz words of the decade. How much Klout you have is one way to measure it. Tara Hunt calls it “ Whuffie “ Whatever it is, the better your social capital the more likely it is your followers will take action. Those are the ones with social capital.

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14 step bare-bones guide to influencer outreach

Janet Fouts

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Klout , Peer Index or Kred score? Do they get comments and do people share their content through social media? Is influence based on number of connections?

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

But also, it’s perpetuated through the “social media experts” I can tell you that year after year, I would have to get in debates that would justify my friend to follow ratio on Twitter, for example. That is the difference between social capital and influence, because they’re very different.

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Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Social Media Analysitcs (Photo credit: cambodia4kidsorg). Getting a solid return on investment in social media is tough to measure. Finding value in Klout like sites.

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Klout and the Reality of Return on Influence

Convince & Convert

There was a reason why nobody in social media has written a book about the nature of influence. I noticed that anytime someone wrote a blog post about Klout there would be this foaming at the mouth. Of course, now everybody knows about Klout and talks about Klout, but a year and a half ago it was unknown.

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