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Boosting Content and Fighting Spam Using Google Author Rank

Convince & Convert

One of the overarching trends over the past 18 months in ranking factors is the increased importance of social signals. Links from Google+, Twitter and other social media players have become factors in calculating rank – and they are growing in importance. It’s a never-ending downward spiral – an un-virtuous circle.

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). JF : We’ve recently completed projects with Virgin America , Starbucks and CoverGirl where we emailed offers to customers based on their influence and Klout score within a particular topic.

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

But also, it’s perpetuated through the “social media experts” I can tell you that year after year, I would have to get in debates that would justify my friend to follow ratio on Twitter, for example. That every year, you would double the size of your social graph, depending on what you were sharing.

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Three New(ish) Trends In Digital Media

Twist Image

There are a handful of new social media tools, channels and applications that could be giving way to newer ways in which consumers connect. As the search and the social graph becomes an area of focus for Facebook, "FaceWash finds and helps you remove profanities from your Facebook profile. digital media.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

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Digital PR: What You Need to Know

Proactive Report

Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. You have to understand and use scores like Klout and Kred and know that they are only a starting point. However, you have to learn how to use the tools and the technology. Identifying audiences.

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