Sherrilynne Starkie

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Fake news: Can you tell the difference?

Sherrilynne Starkie

This is the main finding of a survey of more than 1,000 public relations leaders and students worldwide conducted by the Center for Public Relations at the USC Annenberg School for Communication and Journalism. Forty-two percent of PR professionals believe the trend toward “branded content” is a potential ethical issue.

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Top five: Women rule content marketing!

Sherrilynne Starkie

The workshops will cover data security, verification and fact checking and data journalism. Quality journalism is good for everyone especially those of us working in the media industry. The idea is help fight the spread of misinformation and other digital attacks on quality news. Podcasting continues upward trend.

Content 170
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The wine blogger kerfuffle

Sherrilynne Starkie

When we read a newspaper article or watch a story on the TV news we expect that the reporting to come from a solid base of ethical journalism. These are the normal standards of modern journalism and they play an important role in western democracy. But should these rules apply to the millions of ‘citizen journalists’?

Blogger 265
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Top Five: social networks push new shopping features

Sherrilynne Starkie

The idea is elevate and strengthen quality journalism by making adjustments to the algorithm towards more authoritative content. Mar 26, 2018. In an effort to help people distinguish what's real and what's fake news, Google is launching its News Initiative.

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Zuck’s facts about Facebook

Sherrilynne Starkie

Last week, the Wall Street Journal , arguably one of the highest profile news organizations in the world, published an article by Facebook CEO Mark Zuckerberg, and not before time! “Admit your failings,” PR pros (like me) tell our clients. Take on all the blame and promise to make things right. Be contrite. Be responsible. Make changes.

Facebook 170
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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn.

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Path: the sequel

Sherrilynne Starkie

That was until last week’s relaunch which repositions the platform as a ‘smart journal’ for use on smart phones. The launch had received a lot of positive coverage, but following the initial buzz things went quiet and Path seemed to be forgotten.

MySpace 338