Jokes Aside: The Very Serious Business of Adding Humor to Your Marketing Mix
Waxing UnLyrical
MAY 4, 2016
As a general rule, everyone thinks they have a great sense of humor. Does using humor fit with your brand and brand voice? Others may currently use humor, or be in industries which lend themselves to making customers laugh in order to engage with their brand and buy their product. Is your type or brand of humor universal?
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