agora pulse

APRIL 21, 2020

Here’s a deeper look at TikTok marketing and some answers to your most pressing TikTok questions. As director of marketing agency Contentworks , I get a lot of questions about social media marketing —especially about the TikTok platform. Consider public sentiment surrounding your brand, and, if in doubt, disable the feature.

Questions 109

Questions Marketing Hashtag Analytics 109

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. They make it easy for users to send private messages with the click of a button, and do their best to fully resolve issues without sending customers to a different channel.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

FEBRUARY 19, 2024

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Jon Loomer

FEBRUARY 14, 2024

I stumbled on something today that filled me with sentimental feelings but also a nagging question. I’d quickly find that the answer to this question was more challenging than I had expected. It helped you answer the question, “Should I do this?” Let’s be honest. But what has remained the same?

Advertising 176

Advertising Metrics Cost Sentiment 176

Adam Sherk

MARCH 8, 2012

However many still face issues with strategy, execution and incorporating social into a cohesive program. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media.

Publishing 215

Publishing Questions Social Media Activities 215

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? These are questions you might’ve asked yourself more than once. Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds.

Brands 110

Brands How To Sentiment Metrics 110

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. Similarly, social listening can alert you of any simmering issues and give you the chance to change the course of events and prevent any casualties.

Sentiment 52

Sentiment How To Reputation Analysis 52

Sprout Social

FEBRUARY 15, 2024

However, if you see negative comments, it’s time to scan through their feedback to determine what is causing the issue. Social listening tools like Sprout help brands surface the big issues, from customer service hold-ups to product defects and more. Try reacting to the original post or resharing the original post.

Engagement 106

Engagement Tips Loyalty Metrics 106

Keyhole.co

FEBRUARY 13, 2024

The users here are socially aware and don’t sugarcoat their feelings, whether it’s political issues or brands. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. Competitor analysis Twitter earned a whopping $1.08

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By tracking mentions, sentiment, and feedback, you can address customer concerns, resolve issues promptly, and maintain a positive brand image.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

JANUARY 10, 2024

So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? Promptly responding to, and addressing your customers’ specific issues can turn a negative experience into a positive one. It will also demonstrate your commitment to resolving issues and delivering a positive experience.

Reputation 106

Reputation System Brands Knowledge Base 106

Sprout Social

OCTOBER 15, 2020

You can also keep an eye on potential crises and respond to questions or criticism before they get out of control. You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. These questions can all be answered based on conversations that are already happening. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 97

Reputation Sentiment Analysis Notification 97

Waxing UnLyrical

JULY 17, 2015

With images like these, it’s no wonder students of color question if there’s even room for them in the PR profession. This begs the question: are PR agencies contributing to #PRDiversity challenges? This illustrates the flavors of sentiment PRWeek was flooded with in response to the cover. It was just one year ago.

Issues 100

Issues Committee Report Industry 100

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. This can help you preempt any potential issues and take steps to redress them before they turn into a PR nightmare. You can easily analyze engagement, reach, comments, and brand sentiment.

Banking 80

Banking Social Media HootSuite Sentiment 80

Social Media Strategies Summit

SEPTEMBER 22, 2023

Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. Relevant questions. You’d like to think people would ask you questions directly , but that’s not always true.

Strategy 130

Strategy FAQ Guidelines Policies 130

Hootsuite

MAY 16, 2023

It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. I am still having this issue… — J.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Ignite Social Media

NOVEMBER 12, 2020

What was once a tool that brands used to gauge sentiment and volume of brand mentions has now become a powerful engagement tool. Traditionally in the early days of social media marketing, social listening was primarily used as a tool at the brand level to track customer sentiment of a campaign. Perdue Chicken: Crisis Communication.

Sentiment 218

Sentiment Campaign Hashtag Team 218

Oktopost

MARCH 20, 2022

With a Query set up around your brand name, Oktopost will grasp the number and sentiment of social mentions as well as the media coverage across news and blogs, while also giving you a location breakdown and the most used words mentioned in connection with your brand. Tracking customer conversations, industry trends, and influencers.

Conversation 118

Conversation Sentiment B2B Module 118

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

FEBRUARY 8, 2024

This shift underlines the importance of commitment: whether an influencer’s audience actively interacts, asks questions, and shares their content, demonstrating true engagement with the message. Track replies, mentions, and questions to understand authentic audience participation.

Metrics 52

Metrics Influencer Sentiment ROI 52

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. Ask your community questions and shout-out major contributors. By keeping track of brand mentions, you can do better brand sentiment analysis, easily collect valuable feedback, and step in before conversations get heated. The good news? Try Hootsuite free 7.

Reputation 106

Reputation Strategy Brands HootSuite 106

Mindjumpers

JULY 16, 2012

Every company must engage in proactive crisis management by monitoring issues related to its business and to society in general, by assessing risks and developing a crisis communication plan. Companies must carefully monitor issues in order to be able to identify potential crises and preventing the issue from turning into a crisis.

How To 255

How To Sentiment Issues Social Media 255

Sprout Social

JANUARY 3, 2023

With social media collaboration tools, your social team can use their expertise to address questions or issues about your product or service quickly and accurately. Valuable insights they make look at include: Customer sentiment. Common issues or complaints that customers experience.

Collaboration 122

Collaboration Social Media Team Sentiment 122

Oktopost

APRIL 21, 2022

Reporting issues with products and services. Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. For example, simply helping social media users through product and service issues will give users a positive impression of your brand. ?

Content 118

Content FAQ Sentiment Hashtag 118

Hootsuite

AUGUST 24, 2021

So a CSAT score is a customer service metric that reflects customer sentiment, experience and contentment with your brand. If you know where customers are having issues with your brand or its products, you can resolve pain points before you lose customer loyalty. survey made up of just one or two questions. What is a CSAT score?

SMS 110

SMS Survey HootSuite Sentiment 110

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. For example, Sprout’s Suggested Replies helps support teams respond faster to commonly asked questions on Twitter.

Brands 85

Brands Sentiment Analysis Marketing 85

Keyhole.co

MARCH 30, 2023

So the bigger question is how to dig those out quickly and improve your online reputation at stake. For example, if a product is recalled, a company like Tesla can monitor social media and news outlets to see what people are saying and take action to address any concerns or issues. From the left navigation panel, select Sentiment.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Sprout Social

JANUARY 3, 2022

Sprout’s Competitive Analysis Topic Template (available in the Advanced Listening plan) allows you to see everything from engagement trends to message sentiment and audience demographics for up to 10 competitors. With posts like this, they can (and should) monitor how people respond to track public sentiment about this new offering.

Data 141

Data Social Media Sentiment Team 141

Keyhole.co

JANUARY 16, 2024

Many brands are already using it to listen in, collect crucial information, and answer those questions that we asked above. It can help answer questions such as: Who is making waves in my industry? Well, sentiment analysis tools seek out mood-related vocabulary and categorize each one it finds as positive, negative, or neutral.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Keyhole.co

DECEMBER 15, 2023

According to user reviews , limitations on the mentions feature and restrictions for keywords are some issues the platform faces. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

AUGUST 29, 2023

Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. Here’s the difference: Rule-based chatbots , like those offered in Sprout Social’s Bot Builder, have question-and-answer pathways already set up. But that’s just the beginning.

Conversation 79

Conversation FAQ Sentiment Banking 79

Buffer Social

MARCH 22, 2023

I never prompted the AI to write out a full blog post for me, but instead just asked it questions to help me generate ideas and help build out the article. ” Instead, I just asked questions about my topic to see the key points it would generate. Another issue I had was that oftentimes the copy felt quite repetitive.

Tools 99

Tools Content Collaboration Sentiment 99

Sprout Social

APRIL 19, 2021

Over the last year, for example, social messaging grew 110% as consumers’ preferred outreach method for customer service issues. Why spend an afternoon on hold when you could simply Tweet or DM a brand with your questions? This includes things like product feedback, complaints, billing issues, service questions and sales leads.

Brands 125

Brands Team Issues Sentiment 125

Sprout Social

MAY 15, 2023

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. Brand-specific conversations give you more visibility into customer experiences and brand sentiment. Plus, with powerful social media management tools built in, you can easily manage these issues all in one place.

Tools 112

Tools Tweetdeck Brands Sentiment 112

Sprout Social

JANUARY 21, 2021

Whereas brands of the past may have been wary of “choosing sides” or addressing seemingly controversial issues, taking a stand has become much more common. Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. Again, customers change.

Sentiment 135

Sentiment How To Marketing Analysis 135