Social Media Strategies Summit

APRIL 25, 2023

Every marketer knows that having a robust online presence is essential for boosting brand awareness and driving sales. But not everyone stops to consider the powerhouse potential of their company blog in their marketing arsenal. Look at the amount of attention their post on the web’s best affiliate marketing courses.

Conversation 158

Conversation Company Loyalty Case Study 158

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content 234

Content Marketing Reputation Case Study 234

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? And it will better target your marketing efforts.

Strategy 118

Strategy Facebook Marketing FAQ 118

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 132

Marketing How To Sample Samples 132

The Realtime Report

MARCH 21, 2020

3 Tips for Successful International Marketing Strategies. International marketing strategies are a big challenge for many global brands. With a presence in global markets, it’s essential to unify your brand. With a presence in global markets, it’s essential to unify your brand. Develop a Comprehensive Marketing Plan.

Strategy 103

Strategy Tips Marketing Loyalty 103

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Lifecycle marketing.

Team 119

Team Marketing Collaboration Hubspot 119

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. Content marketing is a big job. Content marketing tools make that job significantly easier. All of this can help bridge the sometimes difficult gap between marketing and sales, making both teams more effective.

Tools 104

Tools Content HootSuite Marketing 104

Pixlee

DECEMBER 1, 2016

Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. Millennials are savvy consumers, they can sniff out the best deals and they recognize dishonest marketing very easily. What is brand loyalty and why is it important? Brand Loyalty Definition.

Loyalty 43

Loyalty Brands How To Authentication 43

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Companies that fail to do so risk being left behind.

Statistics 145

Statistics Social Media Marketing Survey 145

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services.

Marketing 88

Marketing Loyalty Case Study Cost 88

Sprout Social

SEPTEMBER 14, 2020

In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021. I honestly have no idea.

Strategy 145

Strategy Marketing Sports Team 145

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

Team 88

Team Tools Marketing Hubspot 88

Sprout Social

FEBRUARY 15, 2024

It’s not possible to have a successful digital marketing strategy or social media strategy without it. Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term.

Engagement 106

Engagement Tips Loyalty Metrics 106

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

Social Media 114

Social Media Marketing Atlassian Team 114

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 132

Template Templates Marketing Sample 132

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 85

Brands Sentiment Analysis Marketing 85

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. Leave a comment Click here to cancel reply.

Loyalty 124

Loyalty Foursquare Social Media Retail 124

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Buffer Social

MARCH 15, 2023

Every early stage founder like myself dreams of the day when we have the ability to activate high performing targeted online ads, a dedicated social media team, and other tried-and-true marketing techniques that would put us on the same playing field as long-standing heritage brands. Is it the most efficient way to market?

Sample 71

Sample Samples Marketing Education 71

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Strategy 101

Strategy Discount Marketing Retail 101

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. The goal, overall, is to build both the engagement rate and your customer loyalty. (No Sometimes, they have to deal with issues and conflicts (uggggh). We get it: no one likes to put labels on things. No pressure.)

Communities 95

Communities Social Media Management HootSuite Skills 95

Proactive Report

JANUARY 25, 2010

A new report from the Chief Marketing Officer (CMO) Council report indicates that marketers under-value loyalty programs even as customers give the perks, discounts, deals and additional service opportunities high marks. What makes a loyalty program successful? The Marketer’s View.

Loyalty 64

Loyalty Engagement Aggregator Discount 64

Twist Image

APRIL 4, 2018

A leader of the free world is stripping down one of the biggest companies via Twitter (slicing billions from their market cap). It does seem like brands can play a really solid role in pulling people together and building loyalty. I believe in content marketing. content marketing. digital marketing. marketing blog.

Issues 45

Issues RSS Content Loyalty 45

Sprout Social

JANUARY 9, 2024

What is social media personalization and why are marketers prioritizing it? Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions. For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty.

Social Media 125

Social Media Sentiment Data Team 125

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

Social Media 209

Social Media Marketing Team Upcoming 209

Sprout Social

MAY 16, 2023

Emerging technologies, rising consumer expectations and a shifting social media marketing landscape have left many with questions on how to navigate this changing terrain. In fact, building brand reputation and loyalty is the #1 priority in the current economic environment. Attention-grabbing content is no longer enough.

Social Media 110

Social Media Loyalty Reputation Data 110

Hootsuite

MAY 10, 2021

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment.

Examples 145

Examples Company Social Media Apparel 145

Social Media Network Marketing

JULY 21, 2009

These retailers are also delving further into the connection between online customer experience and customer loyalty. In general, retailers understand that a good user experience will enhance loyalty. Companies are just starting to really explore how to merge channel behavior with loyalty programs.

Loyalty 50

Loyalty Retail Marketing Survey 50

Keyhole.co

JUNE 19, 2023

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

SEPTEMBER 10, 2020

Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Marketers today are laser-focused on metrics (particularly conversions) and growth. That’s exactly why there’s an emerging emphasis on UX for marketers. Why UX for marketers matters so much.

Tips 127

Tips Sentiment Marketing Real Estate 127

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. Marketing As a marketer, you already understand the many benefits of social media, arguably more than anyone in your organization.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Hootsuite

MAY 20, 2021

Create ‘wow’ moments that boost customer loyalty and retention. Is your brand always seeking new ways to gain customer loyalty and retain customers? Unlock insights to inform sales, marketing, customer service, and product strategies. Instead of grand gestures, your brand could create small “wow” moments that have a big impact.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. They want a personalized interaction that’s authentic and engaged.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

NOVEMBER 8, 2023

Customer sentiment analysis is a facet of AI marketing that involves understanding how customers think and feel about your products, services or business. It helps you understand the nuances of emotion that drive satisfaction, loyalty and advocacy. This allows you to react promptly, preventing issues from snowballing.

Sentiment 111

Sentiment How To Analysis Review 111

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. That’s why we put together this guide on marketing to Gen Z. 10 social strategies for marketing to Gen Z. Marketing trends come and go.

Marketing 89

Marketing How To Authentication Discount 89

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! The organic leads that you acquire through social media, blogging and other inbound channels are also of better quality in terms of loyalty, referrals and bringing repeat business.

Cost 226

Cost Hubspot Marketing ROI 226