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Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

Why should your marketing be? It’s time to cut the cord and set your marketing-mix free to keep up with your active customers. More and more businesses are realizing the potential of mobile devices as a viable medium for call-to-action advertising. And don’t think cell phones are the only mobile medium worth considering.

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How to Target Specific Mobile Devices on Facebook and Instagram

Jon Loomer

For instance, a Facebook ad for an iPad case might not be useful if shown to a target customer who doesn’t own that device (unless of course they are looking for a gift for an iPad-owning friend.) The post How to Target Specific Mobile Devices on Facebook and Instagram appeared first on Jon Loomer Digital.

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6 Facts You Can't Ignore When You Outsource iPad App Development

Social Media Marketing

iPad app development has gathered steam in the recent months. This may have encouraged you to launch a native iPad app and you are looking to outsource iPad app development to an offshore agency. This is the reason there are 1 million native iPad apps compared to 2.2 million iPhone apps.

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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study.

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Mobile apps are a waste of time for associations.

SocialFish

I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,&# and a r eport on global mobile statistics from MobiThinking. I believe that associations need to get mobile right, and fast. Here are five reasons why.

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Top Mobile Tech Trends For 2017

The Realtime Report

Top Mobile Tech Trends For 2017 By Andrew Gazdecki. The year 2017 will be a one of massive growth for the mobile market. Just about every business now has the capability to develop mobile apps to serve their needs. Having a mobile presence can help grow any business or organization in countless ways.

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The Mobile Imperative

Twist Image

There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. It's too small for most Marketers. I often lament this moment in time as being one where us Marketers are trapped in media purgatory.

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