Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Sprout Social

APRIL 16, 2024

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. Today, listening tools are more intuitive, making insights more accessible. Today, listening tools are more intuitive, making insights more accessible. For example, if a marketer at Sprout Coffee Co.

How To 99

How To Sentiment Template Templates 99

Webbiquity SMM

APRIL 4, 2023

Showing off / bragging: is the primary purpose of Twitter (used by 28% of US adults), Snapchat (21%), and Instagram (39%). Some platforms over-index on more than one driver; Twitter is associated with bragging, but also serves the desire for learning. Clients include: Nestle, McDonald’s, Coca-Cola, and Kellogg’s, among dozens more.

Social Media 220

Social Media Reddit LinkedIn Research 220

Keyhole.co

APRIL 3, 2024

Did you know that Twitter, now rebranded as X, started as a minimalist platform for sharing short, 140-character messages? It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever.

Strategy 52

Strategy Twitter Tips Marketing 52

Hootsuite

SEPTEMBER 25, 2023

Actionable insights to help you grow faster. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. We’ve even included a simple (and free!) 1 Analytics Tool for Growth Beautiful reports. Clear data.

Industry 125

Industry Engagement HootSuite Analytics 125

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. It will uncover what your target market likes about your competitors and gauge their preferences. Adjust marketing strategies.

Sentiment 142

Sentiment How To Analysis Trends 142

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. In this Twitter social listening guide, you’ll learn to detect your audience’s favorite trends, engagement patterns, and their perception of your brand. But first- Why do you need a Twitter social listening guide?

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

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Analysis Report Examples Tools 94

Sprout Social

MAY 15, 2023

That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. You can then analyze the data to uncover insights that will inform your marketing decisions. But the quality of your insights greatly depends on your choice of tools.

Tools 112

Tools Tweetdeck Brands Sentiment 112

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. It is one of the most famous social media tools in the market. Keep reading and find out!

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Oktopost

OCTOBER 30, 2023

Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior. However, with Social Signals , the pathway forward ceases to be a matter of guesswork but instead relies on deep insights derived from first-party social intent data.

Data 124

Data B2B Notification Team 124

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? First things first, though.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. But the truth is, a brand can’t reach its full potential on Twitter’s native client alone. If you really want to grow your Twitter account (and why the heck wouldn’t you?!), Or to get more Twitter followers ?

Directory 145

Directory Tools HootSuite Twitter 145

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Hootsuite

APRIL 17, 2023

All social media marketers share an important goal — to get our content seen by as many people as possible. Actionable insights to help you grow faster. Twitter On each Tweet, Twitter shows you its total impressions , meaning how many times it appears on a user’s feed or in search results. Clear data.

HootSuite 145

HootSuite Metrics Analytics Instagram 145

Buffer Social

OCTOBER 9, 2023

Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends. Twitter/X 1. This highlights potential regulatory challenges in the EU market.

News 72

News Social Media Marketing Facebook 72

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. You need to know it all.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Examples 123

Examples Social Media Sentiment Influencer 123

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. Let’s dive into the advantages in detail.

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Add to that, tight budgets and limited manpower.

Brands 85

Brands Sentiment Analysis Marketing 85

Keyhole.co

MARCH 4, 2024

Here are some of them: Instagram: 32 million Facebook: 85 million Twitter: 21.2 Source: Netflix (Twitter) They also actively respond to their followers which makes their account a delight to follow. This can give them valuable insights into what their audience is interested in and help them create more effective social media content.

Analysis 98

Analysis Social Media Strategy Meme 98

Ignite Social Media

NOVEMBER 17, 2022

As anyone who spends any time marketing on social media knows, managing all of your accounts can be a real hassle. And here’s the catch — what works on Facebook might not work on Twitter, and vice versa. It’s certainly one of the most dynamic social insight platforms — with social media management features altogether.

Social Media Management 113

Social Media Management Social Media Tools HootSuite 113

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? And everyone’s on social media.

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B2B Influencer LinkedIn SEO 125

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Knowing where you stand exposes market gaps and opportunities. Surveys give you unfiltered insights straight from the source—the customer.

Brands 110

Brands How To Sentiment Metrics 110

agora pulse

SEPTEMBER 1, 2020

Here are the 10 best free social media marketing tools money can’t buy—because they’re free. Whether you’re part of a bootstrapped social media agency or a digital marketing department, you always have a budget. Once you connect your Facebook Ads account, you can see insights in seconds.

Social Media 210

Social Media Tools CPC URL 210

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Gather honest insights Social media intelligence helps you to gain insights that are honest and unbiased.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Buffer Social

OCTOBER 23, 2023

Twitter/X Blocking Bing Search Twitter/X has blocked Bing from crawling its content, potentially affecting search visibility. Enhanced User Verification In a bid to combat bots, Twitter/X is introducing payment, phone, and ID verification along with a $1/yr fee for new users.

News 71

News Social Media Airlines Collaboration 71

Sprout Social

SEPTEMBER 30, 2020

Twitter is one of the top platforms to keep up with the latest trends and conversations. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. But what about using Twitter for your business? But what about using Twitter for your business?

Twitter 141

Twitter Survey Trends Hashtag 141

The Realtime Report

APRIL 24, 2024

Gathering Priceless Insights Want to know how to make your next event even better? ” Creating FOMO for Future Events When you share the glowing feedback, powerful insights, and exciting moments from your event with the wider world (especially those who didn’t attend), you’re generating major FOMO (Fear Of Missing Out).

Eventful 91

Eventful Survey Loyalty Authentication 91

agora pulse

APRIL 24, 2020

How can you tell whether your hard work on Twitter is worth it? You’ll have to dig into Twitter stats to find out. Social media managers and marketers need social media stats. So when Twitter removed Audience Insights, I was flummoxed. So when Twitter removed Audience Insights, I was flummoxed.

Twitter 138

Twitter How To Analytics Statistics 138

Ignite Social Media

JUNE 30, 2021

The world of social media marketing is never a dull one, and as the networks continue to evolve and roll out new changes, your paid media strategy must also be adjusted. Snapchat has an impressive suite of targeting capabilities available that many marketers aren’t taking advantage of. Strengths: B2B Targeting & Insight Tag.

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Strategy Reddit Advertising B2B 144

Sprout Social

AUGUST 5, 2020

This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. These insights will help you understand where you’re performing well and where you should be investing more efforts to improve your social game.

Analysis 141

Analysis Strategy Sentiment Comparison 141

Ignite Social Media

JULY 22, 2021

For this reason, running A/B tests should be an ongoing marketing strategy for your business. But it wasn’t until several decades later when marketers started using A/B testing to evaluate direct response campaigns. It provides a means to test your ideas to generate insights and inform your strategy. What is A/B Testing?

Social Media 172

Social Media Statistics How To Campaign 172

Ignite Social Media

NOVEMBER 17, 2022

As anyone who spends any time marketing on social media knows, managing all of your accounts can be a real hassle. And here’s the catch — what works on Facebook might not work on Twitter, and vice versa. It’s certainly one of the most dynamic social insight platforms — with social media management features altogether.

Social Media Management 96

Social Media Management Social Media Tools HootSuite 96