Sprout Social

NOVEMBER 30, 2023

Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. Monitor their social media reach According to The Sprout Social Index ™ 2023 , 68% of consumers follow brands on social to stay informed about new products or services.

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

NOVEMBER 21, 2023

Businesses can then analyze this data to derive actionable insights and develop long-term strategies to gain competitive advantage. It deals with collecting insights that help your business stay ahead, adapt and grow. With Sprout Social, you can track your competitors’ social media performance on a visual dashboard.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

NOVEMBER 1, 2023

Why behind-the-scenes content works According to The 2023 Sprout Social Index™ , the top three things consumers don’t see enough of from brands on social are authentic, non-promotional content, transparency about business practices and values, and information about how products are made/sourced.

Campaign 91

Campaign Content Upcoming Authentication 91

Sprout Social

AUGUST 16, 2023

In a recent webinar, Sprout Social CFO Joe Del Preto explains how listening can help brands facing a crisis: “Identify the crisis before you have a bigger problem on you hands, and respond appropriately, ensuring your team is empowered with the correct information. That’s why social listening is the most valuable way to mitigate risk.

Social Media 75

Social Media Banking Brands Sentiment 75

Sprout Social

SEPTEMBER 18, 2023

Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Such insights will help you identify new areas in marketing where you can focus your budget or refine existing ones. Research how the market has changed since last year: Do you have the same competitors? How has AI impacted the market?

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. These valuable insights empower employees to make better decisions that improve the overall customer experience and satisfaction.

Sentiment 105

Sentiment Analysis Patterns Price 105

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. Everyday, your audience is scouring through the search engine to find relevant information. Take a look at his headline: 2.

SEO 157

SEO Social Media Strategy Hashtag 157

Keyhole.co

SEPTEMBER 12, 2023

Sprout Social Next up is Sprout Social , another user favorite among social media automation tools. Sprout Social also detects trends and gives you ideas for future posts. With these tools, you only need to add keywords, and the system digs up relevant insights from various sources.

Tools 52

Tools Social Media Curata Price 52

Sprout Social

APRIL 25, 2024

This social media campaign brief template encourages you to incorporate insights from across your organization. Success on the world’s second largest search engine starts with a commitment to organization. It provides an at-a-glance method of sharing key insights with C-suite leadership on a regular basis.

Template 65

Template Templates Social Media RFP 65

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. By monitoring social, brands can unlock insights to support the business and take the right course of action to connect with their target demographic.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Why it’s important.

Statistics 145

Statistics Social Media Marketing Survey 145

Sprout Social

JUNE 28, 2023

And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. They empower teams to uncover insights or connect with customers in a faster, smarter way—all while offloading time-consuming tasks. Automation tools are popular in marketing departments.

Team 110

Team Hubspot Marketing SMS 110

Sprout Social

MARCH 16, 2022

Dive deeper into video engagement performance with Sprout Social. Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools. Full video views vs. partial. Story metrics.

Engagement 125

Engagement Report Video Metrics 125

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. In this article, we’ll share the need-to-know stats and insights about each platform to help marketers determine the top social media platforms to prioritize for their strategy.

Platform 119

Platform Social Media Tumblr Reddit 119

Sprout Social

OCTOBER 31, 2023

Prompts enhance the efficiency of an AI platform so it processes data more efficiently to derive valuable insights and generate engaging content. It’s only then that you will fully utilize your AI tool and get the insights and ideas you need. These are mostly used to draw insights from data or in image or video creation.

Tools 100

Tools How To Sentiment Training 100

Sprout Social

SEPTEMBER 30, 2020

Gain valuable customer insights. And for businesses, these conversations can prove to be a valuable source of customer insights. In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine.

Twitter 141

Twitter Survey Trends Hashtag 141

Sprout Social

NOVEMBER 2, 2023

In fact, The Sprout Social Index™ shows 51% of customers believe the most memorable brands on social respond to customers. Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce. Enhance customer communication. What’s the trick?

Examples 104

Examples Template Templates How To 104

Sprout Social

OCTOBER 14, 2021

Last week at Untapped , Waldman sat down with Sprout Social’s Chief Marketing Officer Jamie Gilpin to share how Universal Standard stands out from its contemporaries by capitalizing on opportunities that match their focus and audience. Relying on these insights proved to be successful. And so we just really threw ourselves into it.”.

Brands 137

Brands Authentication How To Apparel 137

Sprout Social

MAY 24, 2022

— Sprout Social (@SproutSocial) May 12, 2022. Search engine results. Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. Comparing your month-over-month performance will provide the most meaningful insight on how you’re tracking toward goals.

Sentiment 98

Sentiment Metrics Hashtag Review 98

Sprout Social

APRIL 7, 2021

In this article, we’ll discuss which metrics give you insights into your silent fans, how to come up with social media content that appeals to your entire audience and how social listening tells you what they really care about. It’s time to put all of these insights into action. Ongoing audience insights. Have a clear goal.

Social Media 136

Social Media Content Lurker Metrics 136

Sprout Social

APRIL 20, 2020

At Sprout, we believe in the power of social video which is why we are excited to welcome our newest partner: Youtube. Now, you can streamline your video publishing strategy and deepen connections with your audience on Youtube directly from Sprout. Did you know that YouTube is the world’s second largest search engine?

Video 93

Video YouTube Publishing ROI 93

Sprout Social

DECEMBER 29, 2022

According to The Sprout Social Index™ , 71% of consumers believe it’s important that brands take a stand on social issues. Meet #Yardrunners 2021: former student-athletes turned pharmacists, entertainers, engineers, entrepreneurs, and the world’s next leaders coming out of Historically Black Colleges and Universities. Social analytics.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Sprout Social

AUGUST 8, 2023

SEO stands for search engine optimization. TikTok SEO is the practice of optimizing your video content (rather than your website content) for TikTok’s search engine, algorithm and “For You Page” (rather than for a search engine results page or SERP). Let’s get started. What is TikTok SEO?

SEO 93

SEO How To Hashtag Engineering 93

Sprout Social

JANUARY 31, 2024

From there, you can draw insights to boost engagement. Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. Off-platform activity such as traffic from search engines or social networks can help you here, too. Video duration.

YouTube 100

YouTube Engagement Metrics Analytics 100

Sprout Social

JUNE 29, 2020

"I realised there was so much power in engineering… to really change the world." With Sprout Social’s analytics offerings , social teams are empowered to quickly aggregate social data and create reports filled with insights like historical performance data and campaign analysis.

Strategy 132

Strategy Marketing Metrics Education 132

Sprout Social

FEBRUARY 13, 2019

They provide insights that can inform an entire business strategy. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Putting insight into action is where brands truly capture the opportunity to better drive connection.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. A post shared by Sprout Social (@sproutsocial). Tweets with video get 2.5

Statistics 142

Statistics Social Media Video Marketing 142

Sprout Social

OCTOBER 29, 2020

In fact, Social Media Today reports that 97% of search engine users have searched online to find a local business. And Sprout Social makes that easier with a new feature to post directly to your GMB profile. Make the most of the Sprout GMB feature to update your customers with what’s new and share details about upcoming events.

SEO 111

SEO Directory How To Review 111

Sprout Social

MAY 4, 2023

Here’s a good example from Search Engine Land. This is because the questions posed and the insights shared spark conversations among the members of the group. The insights you gain will be invaluable. But, only the first few lines will show up in the search results. You may add up to three relevant industries.

Groups 130

Groups Groups LinkedIn Microsoft 130

Sprout Social

JULY 28, 2020

Insight into the number of viewers your pins get. If you’re looking for other Pinterest performance information , you can also check your report in Sprout Social’s dashboard. This post Top 5 benefits of a Pinterest business account originally appeared on Sprout Social. A verified website. Drive website traffic.

Aggregator 121

Aggregator Analytics Trends Upcoming 121

Sprout Social

AUGUST 12, 2019

Unify social media and review management with Sprout. Sprout is excited to offer a unified solution to help you manage customer engagement across social media and reviews in one place. In Sprout, you can respond to all of your business reviews across Facebook, Google My Business and TripAdvisor from one unified stream.

Reputation 83

Reputation Review Tools Survey 83

Sprout Social

APRIL 30, 2020

Luckily, Sprout Social provides both the tools and data to inform your next move. While it’s imperative that you understand your audience and their unique engagement patterns—insights that Sprout’s ViralPost® algorithm can deliver—it’s also helpful to consider macro trends as well. Sprout Queue with ViralPost®.

Engagement 87

Engagement Patterns Publishing Data 87

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. Part branding opportunity, part interest-grabber, custom thumbnails like the ones for these two Sprout series tie each collection of videos together. YouTube is considered the second largest search engine behind Google.

YouTube 95

YouTube How To Analytics Metrics 95

Sprout Social

SEPTEMBER 26, 2023

Sprout’s Director, Associate General Counsel, Michael Rispin, provides his insights on the subject. This is especially important as AI tools also provide brand insights vital for cross-organizational teams like customer experience and product marketing. What is the foundational layer?”

Policies 109

Policies Marketing How To Guidelines 109

Sprout Social

APRIL 26, 2022

According to Sprout Social’s #BrandsGetReal report, 32% of consumers say CEO transparency on social would inspire them to buy from that business. Time is a limited resource for executives,” Hannah told Sprout. “So As Hannah puts it, “Executives are incredibly busy, so when their insights live in a vacuum, you’ve missed an opportunity.

Strategy 87

Strategy How To Training ROI 87

Sprout Social

SEPTEMBER 30, 2020

In this article we’ll expand on those steps and demonstrate how Sprout can help you optimize your strategies, determine what content to invest in and measure ROI. That way when users add keywords in their search engine or on LinkedIn, your brand will come up in the results. Boost organic reach and engagement via paid.

Organization 104

Organization LinkedIn Strategy Social Media 104