Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). Fortunately, employee advocacy can rectify the situation, providing a human touch to your brand.

Reputation 125

Reputation B2B Guidelines Policies 125

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? Planning is one of the most important factors for success in your social media marketing initiatives.

Project 129

Project Social Media Template Templates 129

Sprout Social

APRIL 12, 2022

Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. Profile completion.

Facebook 123

Facebook How To Metrics Hashtag 123

Social Media Strategies Summit

FEBRUARY 1, 2024

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 186

Analysis Social Media How To Hashtag 186

Keyhole.co

MARCH 11, 2024

By diving into your LinkedIn analytics, you’ll unlock insights into what resonates with your audience, allowing you to tailor your content, posting schedule, and engagement tactics more effectively. It’s your window into understanding your audience growth, engagement levels, and overall impact. When are they most active?

Template 52

Template Templates Analytics LinkedIn 52

Keyhole.co

AUGUST 8, 2023

That’s why it is so important for you to take a step back from your day-to-day duties on Instagram and conduct an Instagram audit to see where you can improve and what you need to do to reach the next level. In this article, we will learn 10 steps to conduct an Instagram audit and what Keyhole may do to help.

Instagram 52

Instagram How To Hashtag Analysis 52

Keyhole.co

FEBRUARY 20, 2024

With its dazzling visual content and over 2 billion monthly active users, it’s a social listening goldmine waiting to be explored! Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. Let’s get started.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Keyhole.co

OCTOBER 23, 2023

If so, it’s important to regularly audit your account so your target audience knows who you are, what you’re selling, and, most importantly, why they should care. But many businesses don’t know where to start or what to look for when auditing their Facebook account. What is a Facebook audit? If so, consider that over 2.93

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Facebook How To Review Analytics 52

Oktopost

APRIL 6, 2023

Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points.

Atlassian 118

Atlassian Strategy B2B Apple 118

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Sentiment 105

Sentiment Analysis Patterns Price 105

Ignite Social Media

NOVEMBER 15, 2018

Social Media Strategy Template for 2019. With 2019 rapidly approaching, now is a good time to revisit your social media strategy. A lot has changed over the past year in terms of how people are using social, ad units, targeting capabilities and new media formats. Step 1: Conduct an Audit of Existing Efforts.

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Template Templates Social Media Strategy 150

Keyhole.co

FEBRUARY 5, 2024

Linkedin has become the cornerstone of professional social networking for businesses and employees alike. LinkedIn audits are a fundamental part of any yearly brand spring clean. You can use an audit to enhance both your business and individual profile to make it more suitable for advertising yourself to your target audience.

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LinkedIn How To Privacy URL 52

Dave Fleet

JANUARY 26, 2021

Social media usage has surged while wide-reaching lockdowns have accelerated digital transformation for businesses over the last six months. Social media issues just scratch the surface. This requires pairing an understanding of culture and human insight with robust science and quantitative techniques.

Privacy 195

Privacy Marketing Data Reputation 195

Keyhole.co

SEPTEMBER 20, 2023

Conduct a thorough online brand audit You can only improve your reputation when you know what exactly is going wrong. So, run brand reputation monitoring and audit your present reputation’s qualitative and quantitative value. First, you must conduct a thorough online search using social media platforms and search engines.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

DECEMBER 7, 2020

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics.

Analytics 122

Analytics Report Social Media Metrics 122

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Type: Worksheet.

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Training Course Resources Social Media 118

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. That’s why it pays to conduct a thorough YouTube audit. If you’re wondering how to get more views on YouTube , performing a YouTube audit is a great place to start. YouTube isn’t just surviving—it’s thriving.

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YouTube How To Analytics Metrics 95

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. What is franchise social media marketing? What’s good when it comes to content anyway?

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

FEBRUARY 23, 2021

Whether we’re looking for up-to-the-minute news of the world or silly distractions to escape from it, we turn to the same place — social media. Businesses of all sizes now understand how important it is to engage in social media marketing. Almost half of the world’s people are on social media.

Social Media 62

Social Media Metrics CPA ROI 62

Proactive Report

OCTOBER 30, 2023

In-depth insights can uncover opportunities that allow you to thrive in a tough economy. What are people saying about your brand when discussing CRM systems on social media? Where are they on social? Do an audit of all your content online and see if there are items that should be updated or edited, or even removed.

Trends 72

Trends Marketing Wikipedia Survey 72

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

Analytics 179

Analytics Social Media Tools Price 179

Sherrilynne Starkie

JUNE 29, 2014

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. Pulse automatically sends an alert to identify potential crisis or positive social conversations before they go viral. need for screenshots. Related articles.

Sysomos 333

Sysomos Analytics Tools Radian6 333

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Below you will find 9 components that are critical to a successful social media strategy.

Social Media 113

Social Media Strategy Guidelines Template 113

Ignite Social Media

AUGUST 9, 2022

While Sprout Social is definitely not the only social media management tool out there, it is quickly becoming one of the most popular. Whether you’re a social media novice or an experienced pro, we have something for everyone in this guide. What is Sprout Social. So, what’s all the hype about?

Review 155

Review Social Media Management Price Collaboration 155

Ignite Social Media

NOVEMBER 14, 2018

With over 68% of brand-side marketers having or planning to have internal resources dedicated to social media, the need for social media consultants is rising. Why Do I Need Social Media Consultants? Providing an audit of current activities and identifying key areas of optimization and opportunity.

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Consultant Types Social Media Brands 121

Oktopost

JANUARY 17, 2021

Employee Advocate Audit. Running an audit of program participants to assess the impact of a program can have many benefits. These insights can even help sales tighten their social media profiles in a professional way using best practices, for instance.

Template 77

Template Templates Survey B2B 77

Ignite Social Media

JANUARY 21, 2021

Audit your current targeting strategy to identify which audiences you are currently using will be impacted by this change and determine alternative audiences to leverage going forward. Continue to leverage your on-site web analytics platform to provide additional insight when looking at referred social traffic behavior.

Advertising 180

Advertising Facebook Policies API 180

Pixlee

MARCH 15, 2021

One of the most important parts of starting a new year, new job, or even a new quarter is to conduct an email audit as an email marketer. Conducting an email audit gives insights and answers specific questions that will help you get the most out of your campaigns. Features user-generated content to increase social proof.

Template 83

Template Templates Embedding Metrics 83

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

Eventful 115

Eventful Social Media How To Sports 115

Keyhole.co

FEBRUARY 13, 2024

With social listening, you can (well, at least virtually). However, each social media platform is different. So, you must customize your social listening strategy to get an accurate pulse on the audience. That’s why creating a social listening plan tailor-made for Twitteratis should be a priority. With over 335.7

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Twitter Sentiment Microblogging Hashtag 59

Firebelly

MARCH 28, 2016

Spring has sprung and it’s time to clean up your social media channels! Get your blog audit here. Get your Facebook audit here. Get your Instagram audit here. For Twitter: Hootsuite’s Grade Your Social. Get your Twitter audit here. For Blogs: HubSpot’s Website Grader.

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Social Media Tools Hubspot HootSuite 100

Ignite Social Media

MARCH 5, 2019

RALEIGH, NC, March 5, 2019 — Ignite Social Media, the original social media agency®, announced that they will be offering FREE social media consulting sessions for brand marketers each Friday throughout the month of March. Sign up here: Ignite Social Media Free Audits.

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Social Media Brands Marketing Consultant 70

Firebelly

SEPTEMBER 19, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. By Cindy King Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. How to Write a Social Media Audit.

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Social Media Tweetdeck HootSuite Study 188

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

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Social Media Marketing Atlassian Team 114