Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

APRIL 16, 2024

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. Today, listening tools are more intuitive, making insights more accessible. Today, listening tools are more intuitive, making insights more accessible. What conversations could yield valuable insights for teams across your business?

How To 99

How To Sentiment Template Templates 99

Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Repository 88

Repository Marketing Data B2B 88

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Enter AI analytics.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 125

Social Media Sentiment Data Team 125

Sprout Social

JUNE 7, 2023

When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience? This could be via your social media channels, website, in-store, during events or with your customer care team.

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 73% of customers want companies to recognize their unique needs and expectations. 52% of customers expect an answer within an hour of posting on a brand’s digital page. Sounds easy, right?

Sentiment 111

Sentiment How To Analysis Review 111

Oktopost

JANUARY 8, 2024

Filled with the social metrics that matter most to your organization, the new Homepage experience consolidates all your reporting in one spot, ensuring a continuous pulse-check on your social media initiatives. Effortless Dashboard Sharing Sharing insights has never been easier. Our intuitive interface makes dashboard sharing a breeze.

Data 125

Data One Spot Collaboration Overview 125

Pam Moore

APRIL 2, 2024

AI enables marketers to harness vast amounts of data, automate processes, and gain valuable insights to enable data driven decisions. Improved Data Analysis and Decision Making AI empowers marketers to analyze vast amounts of data, uncover actionable insights, and make informed decisions with confidence.

Strategy 78

Strategy Marketing Analysis ROI 78

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. What is review analysis?

Review 128

Review Brands How To Analysis 128

Social Media Strategies Summit

DECEMBER 14, 2023

Attracting buyers with immersive and visual experiences. Giving access to exclusive content and services and going the extra mile in delivering a premium customer experience. Building one-on-one relationships with customers and personalizing their experiences to nurture loyalty.

Content 221

Content Marketing Loyalty Collaboration 221

Convince & Convert

FEBRUARY 9, 2024

These tools also offer huge user experience improvement capabilities incredibly quickly, reducing user frustration, unanswered questions, and improving lead qualification. As you evaluate your customer and prospect user flow, ask yourself: Are we truly engaging with our customers, or just responding to them?

Hubspot 131

Hubspot Meeting Avatar Data 131

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. AI automation has revolutionized how brands approach their business and marketing strategies. What is intelligent automation (IA)?

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Sentiment 105

Sentiment Analysis Patterns Price 105

Webbiquity SMM

MAY 9, 2023

These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. You can also curate informative content for them and add your insights. How do you know your tactics are working?

Social Media 267

Social Media Tips Marketing HootSuite 267

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Hubspot 101

Hubspot Template Templates API 101

Jon Loomer

NOVEMBER 20, 2022

TikTok recently launched its new Audience Insights product. If you’ve been paying attention, you won’t be surprised that it’s a near carbon copy of Facebook Audience Insights. Let’s dig in… Access Audience Insights. From your TikTok Ads Manager, go to Reporting and select “Audience Insights.”

Real Estate 186

Real Estate Overview Hashtag Price 186

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

Analytics 85

Analytics Conversation Brands Sentiment 85

The Realtime Report

NOVEMBER 3, 2023

In my experience as the founder of the 88stacks AI image generator (which provides easy-to-use and affordable tools to democratize access to generative modeling and images), I have discovered many ways entrepreneurs can leverage machine learning for business growth.

Startup 103

Startup Patterns Sentiment Analysis 103

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

JANUARY 3, 2023

It’s a tool for customer service and nurturing loyalty. So, you need to leverage other departments to support the end-to-end customer experience. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Collaboration 122

Collaboration Social Media Team Sentiment 122

The Realtime Report

NOVEMBER 2, 2023

However, as we accelerate toward a more multicultural and diverse society, a thorough understanding of customers is an integral part of successful commerce strategies.” In marketing, inclusivity and diversity offer invaluable insights that businesses likewise cannot afford to overlook. Nike’s “Until We All Win” is one example.

Retail 178

Retail CSR Marketing Yahoo 178

Sprout Social

FEBRUARY 12, 2024

An influencer whose audience matches your target market introduces your brand to untapped customer segments, thus enhancing brand awareness. This encourages consumer confidence, translating into higher customer retention rates and the ability to explore competitive pricing. camperthegolden is a dog bday party extra? definitely. ?

Influencer 107

Influencer Marketing Collaboration ROI 107

The Realtime Report

APRIL 16, 2024

We have some years of experience in using AI, which is why we support these measures,” she explains. “At Customize AI Outputs: Train AI models like ChatGPT based on the company’s specific editorial style, preferences, and target audience. Collaborate with AI: Think of AI as a collaborator rather than a replacement.

Google 91

Google Aggregator Authentication Collaboration 91

Hootsuite

NOVEMBER 28, 2022

If the customer care team goes above and beyond to resolve the issue, your frustrating experience can be morphed into a positive one. That’s why customer experience management is a quick way to win people’s hearts. What is customer experience management? Why is customer experience management important?

Tips 123

Tips HootSuite Survey FAQ 123

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Let’s explore what customer journey mapping is and how it helps your brand. What is customer journey mapping?

Examples 104

Examples Template Templates How To 104

Sprout Social

APRIL 25, 2024

If they had more time, they’d spend it responding to customers and planning strategic initiatives. This social media campaign brief template encourages you to incorporate insights from across your organization. Customer experience audit template Consistency is a key characteristic of a robust brand strategy.

Template 65

Template Templates Social Media RFP 65

The Realtime Report

JANUARY 12, 2024

Interactive online catalogs allow for the creation of tailored content experiences. By segmenting your audience and customizing your catalogs to align with specific customer interests and preferences, you can deliver highly relevant content. Consider a scenario where an online fashion retailer sends out customized emails.

Fashion 91

Fashion Marketing Embedding Retail 91

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Relat ed episode: Why Now is the Time to Win : Jay Baer 2. What else is important to them?

Brands 151

Brands Marketing Real Estate Collaboration 151

Sprout Social

MARCH 7, 2024

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 94

Analysis Report Examples Tools 94

Bill Hartzer

NOVEMBER 20, 2023

By seamlessly melding Doba’s robust supply chain prowess, Doba Direct crafts an unprecedented user experience that stands as a testament to innovation in the digital age. Seamless Sharing Across Platforms: Experience the power of one-click sharing as Doba Direct enables you to effortlessly integrate products into your posts.

Influencer 95

Influencer Social Media Curation Policies 95

Hootsuite

SEPTEMBER 14, 2023

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

APRIL 25, 2024

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Want to share custom performance reports with your leadership team? Key features: Custom feeds. Hootsuite can help.

Curation 64

Curation Social Media Management Tools Social Media 64

Sprout Social

AUGUST 15, 2023

Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. AI tools extract key data points from thousands of social conversations across multiple networks within minutes, giving you actionable insights that impact your market growth and revenue.

Brands 85

Brands Sentiment Analysis Marketing 85

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. Forrester’s customer life cycle framework for social media, comprising seven stages, emphasizes the cyclical and non-linear nature of customer-brand relationships.

B2B 69

B2B Social Media Strategy Reputation 69

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. Recent findings indicate that leveraging intent data yields promising results.

Data 124

Data B2B Notification Team 124

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also an opportunity to become the ‘hero’ in your customer’s story. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively?

Reputation 106

Reputation System Brands Knowledge Base 106