Microsoft Reports Increase in China-Based Influence, Which May Not Bode Well for TikTok
Social Media Today
APRIL 7, 2024
Microsoft has reported a rise in China-based influence activity leading into the U.S. election.
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Social Media Today
APRIL 7, 2024
Microsoft has reported a rise in China-based influence activity leading into the U.S. election.
Oktopost
MARCH 26, 2024
In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities.
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Social Media Today
APRIL 7, 2024
Microsoft has reported a rise in China-based influence activity leading into the U.S. election.
Social Media Today
APRIL 7, 2024
Microsoft has reported a rise in China-based influence activity leading into the U.S. election.
Sherrilynne Starkie
AUGUST 15, 2018
That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Click To Tweet The report doesn’t give a rationale for the $5 CPM. Were sales up?
Social Media Today
FEBRUARY 8, 2024
The report looks at how consumers are using Reddit insights to refine discovery.
Webbiquity SMM
OCTOBER 17, 2023
Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Here are 10 of the key findings from the report.
Social Media Today
SEPTEMBER 6, 2023
Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.
Social Media Today
SEPTEMBER 6, 2023
Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.
Sprout Social
APRIL 3, 2024
Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.
Sprout Social
MARCH 21, 2024
There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success ?
Convince & Convert
MARCH 7, 2024
Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. This report looks at the current tools used by GTM teams. Download the report for more insights and recommendations. Here is a link to download the report. AI makes an impact.
Social Media Today
APRIL 20, 2021
The latest State of Influencer Marketing report from Linqia provides a helpful overview of the most common tactics.
Sprout Social
APRIL 29, 2024
You need UK Instagram influencers. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. How to identify the right Instagram influencer for your UK brand?
Social Media Today
FEBRUARY 8, 2024
The report looks at how consumers are using Reddit insights to refine discovery.
Pam Moore
MAY 7, 2023
Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.
Social Media Today
JANUARY 16, 2019
With micro-influencers on the rise, this report sought feedback from a range of smaller creators to get some insight into how they collaborate with businesses.
Webbiquity SMM
MAY 25, 2021
James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. The Best Influencer Marketing Platforms for B2B and B2C.
Bill Hartzer
OCTOBER 5, 2023
Personal connections on social media drive more consumer purchases than influencers. Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers.
Waxing UnLyrical
JUNE 24, 2019
On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Popularity. Persuasion.
Social Media Today
JUNE 9, 2021
Facebook has published a new research report which highlights key considerations for brands looking to promote and sell products online.
Pam Moore
MAY 7, 2023
Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.
Sprout Social
JANUARY 24, 2024
Think about the last time you saw a post from an influencer that made you stop scrolling. From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. What is an influencer-brand partnership?
Bill Hartzer
JANUARY 25, 2024
The revelations from their latest research, titled “Finfluencer Appeal: Investing in the Age of Social Media,” shed light on the challenges and pitfalls surrounding financial influencers and call for urgent action from regulators and industry players.
Sprout Social
DECEMBER 6, 2023
There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?
Sprout Social
JANUARY 24, 2024
Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.
Social Media Today
SEPTEMBER 2, 2021
The data provides some scope as to what you can expect to pay platform influencers to post about your products.
Social Media Today
JANUARY 17, 2019
A new report underlines just how significant influencer marketing has become on Instagram, as well as the rise of micro-influencers.
Sprout Social
OCTOBER 10, 2023
Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?
Sprout Social
JANUARY 23, 2024
Welcome to the first edition of the Post Performance Report (PPR). In their recent brand trip to Ghana, the brand captured (and had creators and influencers capture) content they’ve been repurposing across social. Even partnering with influencers offline can fuel social buzz, as Topicals demonstrated.
Social Media Today
JANUARY 11, 2020
A new report has found that male influencers on Instagram are commanding higher pay, on average, than female influencers.
Social Media Today
DECEMBER 17, 2019
A new report from data analytics company Klear looks at the evolution of influencer marketing on Instagram.
Sprout Social
FEBRUARY 12, 2024
When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.
The Realtime Report
NOVEMBER 19, 2021
3 Tips for Communicating with Influencers. Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 Use research and insight tools to identify influencers that resonate with your target audience and relate to your brand. Alexander Frolov.
Social Media Strategies Summit
JANUARY 21, 2021
After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Indeed, as many of us were separated by physical distance, we looked more and more towards the influencers we follow to feel that personal connection.
Social Media Today
DECEMBER 8, 2022
The latest report from the Reuters Institute includes a heap of valuable notes on the rising influence of the app.
Forbes Social Media
MAY 9, 2022
British legislators are calling for controls to protect child influencers from exploitation, and to create a code of conduct for deals between influencers and brands or talent agencies.
Forbes Social Media
SEPTEMBER 1, 2020
The 2020 State of B2B Influencer Marketing Report, the first of its kind, takes an in-depth look at brands, B2B influencers, and case studies to highlight industry best practices and offer recommendations for those working to develop their B2B influencer marketing strategies.
Oktopost
APRIL 28, 2022
CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Influencer marketing – some love it and others hate it. Lee Odden, CEO & Co-Founder of TopRank Marketing joins the Radically Transparent podcast to uncover the truths behind influencer marketing and if it “actually works”.
Bill Hartzer
DECEMBER 1, 2023
iKala, the Taiwanese powerhouse in AI transformation solutions, has just turned up the heat on influencer marketing with a massive expansion of its AI influencer platform, KOL Radar. Boasting a staggering 2 million influencers within its database, the platform has solidified its status as an industry juggernaut.
Social Media Strategies Summit
FEBRUARY 18, 2020
The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. What draws you to it, and specifically, Influencer marketing? Now, with influencer marketing, there are similarities. Why do you love it?
Sprout Social
MARCH 7, 2024
This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.
Hootsuite
AUGUST 10, 2021
Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?
Later
DECEMBER 8, 2019
Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . From changes in caption length and hashtags, to post frequency and which types of influencers get the best engagement, we’re revealing all! .
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