Microsoft Reports Increase in China-Based Influence, Which May Not Bode Well for TikTok
Social Media Today
APRIL 7, 2024
Microsoft has reported a rise in China-based influence activity leading into the U.S. election.
Prove social selling success with Influenced Opportunity Reports
Oktopost
MARCH 26, 2024
In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities.
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Microsoft Reports Increase in China-Based Influence Activity, Which May Not Bode Well for TikTok
Social Media Today
APRIL 7, 2024
Microsoft has reported a rise in China-based influence activity leading into the U.S. election.
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Microsoft Reports Increase in China-Based Influence Activity, Which May Not Bode Well for TikTok
Social Media Today
APRIL 7, 2024
Microsoft has reported a rise in China-based influence activity leading into the U.S. election.
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New report resurrects AVE measurement for influencer campaigns
Sherrilynne Starkie
AUGUST 15, 2018
That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Click To Tweet The report doesn’t give a rationale for the $5 CPM. Were sales up?
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Reddit Publishes New Report into How the Platform is Influencing Purchase Decisions
Social Media Today
FEBRUARY 8, 2024
The report looks at how consumers are using Reddit insights to refine discovery.
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports
Webbiquity SMM
OCTOBER 17, 2023
Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Here are 10 of the key findings from the report.
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New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads
Social Media Today
SEPTEMBER 6, 2023
Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.
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New Report Finds That Investment in Influencer Marketing is Rising Faster Than Traditional Ads
Social Media Today
SEPTEMBER 6, 2023
Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.
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UK fashion influencers redefining style
Sprout Social
APRIL 3, 2024
Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.
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Find UK TikTok Influencers for your brand
Sprout Social
MARCH 21, 2024
There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success ?
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[Research] The Influence of AI on GTM Strategies
Convince & Convert
MARCH 7, 2024
Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. This report looks at the current tools used by GTM teams. Download the report for more insights and recommendations. Here is a link to download the report. AI makes an impact.
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New Report Looks at the Most Effective Influencer Marketing Approaches, and Key Platforms of Focus
Social Media Today
APRIL 20, 2021
The latest State of Influencer Marketing report from Linqia provides a helpful overview of the most common tactics.
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Find UK Instagram influencers to grow your brand
Sprout Social
APRIL 29, 2024
You need UK Instagram influencers. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. How to identify the right Instagram influencer for your UK brand?
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Reddit Publishes Report Into How the Platform Is Influencing Purchase Decisions
Social Media Today
FEBRUARY 8, 2024
The report looks at how consumers are using Reddit insights to refine discovery.
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Social Cat Review: Influencer Marketing for Small Business and Agencies
Pam Moore
MAY 7, 2023
Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.
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How do Micro-Influencers View Brand Partnerships? [Report]
Social Media Today
JANUARY 16, 2019
With micro-influencers on the rise, this report sought feedback from a range of smaller creators to get some insight into how they collaborate with businesses.
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging
Webbiquity SMM
MAY 25, 2021
James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. The Best Influencer Marketing Platforms for B2B and B2C.
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Research: Influence of Personal Connections on Social Media Drives More Purchases
Bill Hartzer
OCTOBER 5, 2023
Personal connections on social media drive more consumer purchases than influencers. Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers.
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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers
Waxing UnLyrical
JUNE 24, 2019
On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Popularity. Persuasion.
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Facebook Publishes New Report on the Key Factors Influencing Online Purchases
Social Media Today
JUNE 9, 2021
Facebook has published a new research report which highlights key considerations for brands looking to promote and sell products online.
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Influencer Marketing Blueprint: How Social Cat Paves Way for Small Business and Agencies
Pam Moore
MAY 7, 2023
Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.
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Rethinking the influencer-brand relationship
Sprout Social
JANUARY 24, 2024
Think about the last time you saw a post from an influencer that made you stop scrolling. From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. What is an influencer-brand partnership?
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CFA Institute Proposes Policy Guidelines for Social Media Content by Financial Influencers
Bill Hartzer
JANUARY 25, 2024
The revelations from their latest research, titled “Finfluencer Appeal: Investing in the Age of Social Media,” shed light on the challenges and pitfalls surrounding financial influencers and call for urgent action from regulators and industry players.
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How B2B influencer marketing will grow your brand
Sprout Social
DECEMBER 6, 2023
There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?
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10 metrics to track influencer marketing success in 2024
Sprout Social
JANUARY 24, 2024
Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.
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New Report Looks at Influencer Payment Expectations Based on Audience Size and Platform
Social Media Today
SEPTEMBER 2, 2021
The data provides some scope as to what you can expect to pay platform influencers to post about your products.
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New Report Looks at the Growth of Influencer Marketing on Instagram
Social Media Today
JANUARY 17, 2019
A new report underlines just how significant influencer marketing has become on Instagram, as well as the rise of micro-influencers.
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7 examples of influencer marketing campaigns
Sprout Social
OCTOBER 10, 2023
Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?
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Post Performance Report: Brands already inspiring us in 2024
Sprout Social
JANUARY 23, 2024
Welcome to the first edition of the Post Performance Report (PPR). In their recent brand trip to Ghana, the brand captured (and had creators and influencers capture) content they’ve been repurposing across social. Even partnering with influencers offline can fuel social buzz, as Topicals demonstrated.
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New Report Finds Pay Gap Disparity Between Male and Female Influencers on Instagram
Social Media Today
JANUARY 11, 2020
A new report has found that male influencers on Instagram are commanding higher pay, on average, than female influencers.
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New Report Looks at the Growth of Influencer Marketing on Instagram
Social Media Today
DECEMBER 17, 2019
A new report from data analytics company Klear looks at the evolution of influencer marketing on Instagram.
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The benefits of influencer marketing (+ what the C-Suite cares about)
Sprout Social
FEBRUARY 12, 2024
When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.
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3 Tips for Communicating with Influencers
The Realtime Report
NOVEMBER 19, 2021
3 Tips for Communicating with Influencers. Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 Use research and insight tools to identify influencers that resonate with your target audience and relate to your brand. Alexander Frolov.
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10 Most Effective Ways to Negotiate with Influencers
Social Media Strategies Summit
JANUARY 21, 2021
After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Indeed, as many of us were separated by physical distance, we looked more and more towards the influencers we follow to feel that personal connection.
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New Report Shows That Young Users are Increasingly Turning to TikTok for News Content
Social Media Today
DECEMBER 8, 2022
The latest report from the Reuters Institute includes a heap of valuable notes on the rising influence of the app.
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Report Calls For Child Influencers To Be Protected From Exploitation
Forbes Social Media
MAY 9, 2022
British legislators are calling for controls to protect child influencers from exploitation, and to create a code of conduct for deals between influencers and brands or talent agencies.
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New Report Says B2B Influencer Marketing Still Has Massive Room For Growth
Forbes Social Media
SEPTEMBER 1, 2020
The 2020 State of B2B Influencer Marketing Report, the first of its kind, takes an in-depth look at brands, B2B influencers, and case studies to highlight industry best practices and offer recommendations for those working to develop their B2B influencer marketing strategies.
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Lee Odden on Getting the Most Out of Influencer Marketing
Oktopost
APRIL 28, 2022
CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Influencer marketing – some love it and others hate it. Lee Odden, CEO & Co-Founder of TopRank Marketing joins the Radically Transparent podcast to uncover the truths behind influencer marketing and if it “actually works”.
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iKala Unleashes AI Magic with 2 Million Influencers in Southeast Asia
Bill Hartzer
DECEMBER 1, 2023
iKala, the Taiwanese powerhouse in AI transformation solutions, has just turned up the heat on influencer marketing with a massive expansion of its AI influencer platform, KOL Radar. Boasting a staggering 2 million influencers within its database, the platform has solidified its status as an industry juggernaut.
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Interview with Influencer Summit Emcee and Speaker, Jim Tobin, CEO of Carusele
Social Media Strategies Summit
FEBRUARY 18, 2020
The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. What draws you to it, and specifically, Influencer marketing? Now, with influencer marketing, there are similarities. Why do you love it?
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How to build a competitive analysis report with examples and tools
Sprout Social
MARCH 7, 2024
This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.
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Influencer Marketing Guide: How to Work With Social Media Influencers
Hootsuite
AUGUST 10, 2021
Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?
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The State of Instagram Influencer Marketing (+ Free Report)
Later
DECEMBER 8, 2019
Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . From changes in caption length and hashtags, to post frequency and which types of influencers get the best engagement, we’re revealing all! .
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