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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

So we thought it was a good time to round up some of the biggest social media moments of the last 12 months, from the neverending viral hype train surrounding the Barbie movie to those horrendous big red boots all the influencers wore for approximately two weeks back in February. Let’s get into it! I guess people quite like Kevin James?

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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Netflix’s Social Media Strategy Unveiled: A Comprehensive Analysis

Keyhole.co

Creating trending content Netflix is known for creating trending content on social media, including memes and reels using trending audio, to increase the reach of their content. For example, they might create a meme using a popular series or create a reel using a trending audio track on Instagram. What is Netflix’s marketing strategy?

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Interview with SMSsummit speaker Brendan Gahan of Mekanism

Social Media Strategies Summit

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. I’d always been the ‘Youtube / Influencer Guy’ throughout my career. The longer you work together, the process gets more efficient.

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Get Ahead of the Holidays with Your Social Media Strategy

Ignite Social Media

I just saw a meme that said there are 15 Fridays until Christmas. That means it is time to start figuring out your plan for your social media marketing initiatives for the end of the year. Depending on your brand and your objectives, you should prioritize the upcoming holidays. Using Influencers during the Holidays.

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Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

Social Media has truly grown into its maturity as a marketing channel. While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. This is largely thanks to viral user-generated memes and parodies like the video above from comedian Trevor Wallace.

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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas.

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