Social Media Strategies Summit

APRIL 6, 2023

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more.

Education 181

Education Influencer UGC Apparel 181

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Influencer Campaign Marketing 127

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What is an influencer media kit, anyway?

Influencer 94

Influencer UGC Metrics Case Study 94

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And the best news of all: working with influencers needn’t be complex or expensive. The engagements were really telling,” Abbey explains.

Influencer 130

Influencer Travel Retail UGC 130

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.

Metrics 100

Metrics Influencer Marketing Survey 100

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 147

Small Business Review Influencer Collaboration 147

Social Media Strategies Summit

NOVEMBER 30, 2022

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Francis Bourgeois is a great example.

Campaign 304

Campaign Brands Influencer Collaboration 304

Webbiquity SMM

OCTOBER 17, 2023

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Here are 10 of the key findings from the report. Quantity still matters.

Research 257

Research Report Social Media CPM 257

Social Media Strategies Summit

NOVEMBER 18, 2020

When working on your social media ROI, start by finding out how you currently fare. Likewise, if you’re aiming for community engagement, track the volume of comments on your posts. Promotion expenses, such as influencer fees, affiliate commissions, advertising costs, etc. Social media ROI is a bane for most marketers.

ROI 246

ROI Social Media UGC Discount 246

Hootsuite

JULY 21, 2021

That’s why many businesses are turning to influencers for help in building their audience on Instagram, Facebook, Twitter, or other platforms. In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram. How to find Instagram influencers. Do your research.

Influencer 135

Influencer Instagram How To Fashion 135

Ignite Social Media

MAY 17, 2022

Having these statistics, it’s imperative for brands to invest in social media marketing appropriate to the opportunity these channels provide to reach and engage with potential and existing customers. The one-size-fits-all messaging doesn’t cut it anymore. The Current State of Social Media Marketing. Let’s take a look.

Social Media 192

Social Media Marketing Proposal Influencer 192

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. But, this is not a one-size-fits-all white Saturday Night Fever suit for dancing. Influencer Dance Definitions.

Influencer 237

Influencer Authentication Survey ROI 237

Hootsuite

MAY 10, 2023

Okay, they’re cliches, but these sayings are especially true when it comes to micro influencers. Using a micro influencer in your marketing strategy can have a big impact on your social media goals. But before you start DMing every micro influencer you follow, you first need to be able to answer a few questions.

Influencer 105

Influencer Collaboration Authentication Campaign 105

SocMed Sean

FEBRUARY 1, 2022

Instagram Fitness Tips. One field that has arguably benefited the most from Instagram has been the fitness industry. There are thousands of trainers and fitness experts who have huge subscriber numbers and are looking for their next workout video, dietary tips, gear recommendations or motivational speeches.

Instagram 162

Instagram Study Influencer Tips 162

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. TikTok’s fun and engaging videos will help you stand out to your audience as a memorable brand, build connections, and expand your reach. 7 Top B2B Social Media Trends 1.

B2B 117

B2B Trends Social Media UGC 117

Keyhole.co

MARCH 7, 2024

Instagram influencers get paid to channel their creativity and post beautiful photos. With all this considered, it’s no surprise that you want to join the ranks of famous Instagram influencers and start making money as a creator. With that, let’s find out how you can start your journey to becoming Instagram famous.

Influencer 52

Influencer Instagram Tips How To 52

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Let’s cover three reasons why influencer marketing ROI matters: 1. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

ROI 107

ROI Influencer Marketing Survey 107

Later

JUNE 28, 2021

As influencer marketing continues to grow, more and more businesses are wondering how to find Instagram influencers who are the perfect fit for their brand. Ready to find the right influencers for your brand? Here are our top 10 tips: 10 Tips to Help Find Influencers For Your Brand.

Influencer 106

Influencer Campaign Instagram How To 106

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Indeed, as many of us were separated by physical distance, we looked more and more towards the influencers we follow to feel that personal connection.

Influencer 188

Influencer Metrics Campaign Survey 188

agora pulse

NOVEMBER 5, 2020

Partnering with social media influencers can help you grow your brand and build a community of engaged fans. But what’s the right way to find Instagram influencers for your business or clients? Instagram influencers are social media users who have used their expertise or popularity to cultivate engaged audiences.

Influencer 142

Influencer Instagram Brands How To 142

Hootsuite

FEBRUARY 14, 2023

When it comes to social media, top influencers have cracked the code. Many of today’s most popular influencers get their start on another platform (Vine, YouTube, or TikTok) and migrate their followers over to Instagram as their popularity grows. Today, we’re looking at the top 10 most popular influencers on Instagram.

Influencer 110

Influencer Instagram Collaboration YouTube 110

agora pulse

JANUARY 22, 2020

Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers. What Is a Micro-Influencer? The parameters that define a micro-influencer can fluctuate depending on who you ask.

ROI 186

ROI Influencer Authentication Hashtag 186

Keyhole.co

DECEMBER 17, 2020

You probably started hearing how Instagram Influencer Marketing was all the rage a few years ago and rolled your eyes. Despite your eye-roll, it didn’t go away and influencer marketing became more prevalent. It’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years.

Influencer 128

Influencer Campaign Instagram Data 128

Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy.

Report 111

Report Brands Library Sentiment 111

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. Brands of all sizes are eager to find ways to feature creators in their campaigns. The concept is simple enough.

Influencer 111

Influencer Instagram Brands Marketing 111

Hootsuite

NOVEMBER 2, 2022

Pro: You get fresh, engaging content promoting your business. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with.

Brands 96

Brands Collaboration HootSuite Influencer 96

Oktopost

APRIL 6, 2023

As well as how a social listening audit discovered why YouTube should be included in their social strategy, and how Sarah is using it to be strategic with her influencer campaigns. She reveals how a deep dive into social listening paved the way for her organizations marketing milestones and successes.

Atlassian 118

Atlassian Strategy B2B Apple 118

Hootsuite

APRIL 17, 2024

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Its predictions are based on a variety of factors, like the kind of content you’ve engaged with in the past, or which creators you are currently following.

HootSuite 82

HootSuite Feed Feedly Instagram 82

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? What Is a Micro Influencer? What Is a Micro Influencer? .

Influencer 133

Influencer How To Marketing Instagram 133

Hootsuite

MAY 4, 2022

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. The main reasons are discoverability and engagement. With an Instagram collab post, two users can share the same post in their own Feed or Reels.

Instagram 111

Instagram Collaboration How To HootSuite 111

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion industry in 2016 to a projected $16.4

Influencer 132

Influencer Marketing Reputation Collaboration 132

Ignite Social Media

APRIL 1, 2024

If you’d prefer to read instead of watch the video, below we’ve summarized the key takeaways: Finding the Differentiation Beyond the Product On the surface, Liquid Death sells… canned water. You have to shatter conventions and create a cohesive brand identity that truly stands out. Not exactly a riveting product proposition.

Social Media 91

Social Media Marketing Proposal Case Study 91

Hootsuite

DECEMBER 8, 2022

If it seems like every brand is working with influencers these days, you’re not imagining it — they are. marketers leveraged influencer marketing in 2022, and this number only continues to grow. In fact, the influencer market is valued at over 16 billion U.S. Because influencer marketing works. Influencer partnerships.

HootSuite 95

HootSuite How To Influencer Instagram 95

Oktopost

NOVEMBER 6, 2023

With social selling , sales teams can harness the potential of social platforms to reach and exceed their sales quotas by leveraging relationships, engaging prospects, and tapping into a broader audience for increased conversions. We have news for you–social media is no longer a useful tool restricted to marketers.

B2B 84

B2B Team Conversation Education 84

Ignite Social Media

MAY 26, 2022

It is largely about making sure your demographic continually finds your content useful in some form. . However, this generally isn’t the route to long-term engagement. Social media marketing is always changing, but one thing is for sure — it’s here to stay. Of course, that’s easier said than done. Follow these 5 steps.

Social Media 156

Social Media Strategy Marketing Influencer 156

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 113

Influencer Tools Marketing Software 113