Webbiquity SMM

JANUARY 17, 2011

Which social media platforms are most effective at influencing buyer behavior? Marketing Salary Survey: Social Media Marketing by Aquent. Younger buyers rely more heavily than their older counterparts on social media as key influence in SMB purchasing decisions–but not by all that much. How much are you worth? Yes—sort of.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

NOVEMBER 9, 2015

It’s not true for B2C marketing, where paid search is still most effective. But when you really take into consideration the cost of paid search over the cost of an email marketing campaign, those five percentage points of difference may not be as tempting anymore. Purchase Influencers Among Gen Xers.

Marketing 60

Marketing Paid Search Mobile B2B 60

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Guest post by Cheryl Joy. According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. For online merchants, the average order value influenced by social media last year was $143.46. DashBurst ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

AUGUST 19, 2016

You can do surveying of your existing prospects and customers. Are they a decision maker or not, or are they going to be an influence to the process? It’s influencers. The big thing they want to measure here is not just, “I ran this paid search ad on Google and I got this sale, therefore I’ve got revenue ROI.”

Engagement 60

Engagement Questions Organization Process 60

Webbiquity SMM

DECEMBER 19, 2017

.” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard. So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. ” McKinsey Social Technologies Survey: the Business Ecosystem Benefits by Fusion Marketing Experience. ” The survey also suggests that Facebook may have reached its saturation point in the U.S.

Statistics 190

Statistics Research Social Media B2B 190

Razor Social

DECEMBER 21, 2016

Other useful features include Form Analysis for improving form completion rates, Feedback Polls to help you better understand the needs and wants of your website visitors, and Surveys to help you collect feedback from your visitors via web links or emails. BuzzStream is a great tool for tracking and managing your influencer outreach efforts.

Tools 40

Tools BuzzStream Marketing Template 40

Convince & Convert

FEBRUARY 23, 2012

Eric : For me, it’s if you’re smart enough to run a reasonable paid search campaign, you’re probably smart enough to put together the product that I want. It’s from a 2011 marketing survey by the Corporate Executive Board. They surveyed about 2,500 B2B consumers or buyers.

Social Media 118

Social Media Adwords B2B Training 118

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports. Simple, right?

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

SEPTEMBER 8, 2010

National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. Three caveats: first, though low, the influence of social media is growing. While 28% of U.S. More than 1.5

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

AUGUST 5, 2013

” And just 12% admit to having their purchases influenced by Facebook “Likes” or Google “+1s” ( Relevanza ). 54% of consumers say that “smaller communities have greater influence on a topic than larger ones.” 86% of “influencers” blog. ( Pamorama ). WordPress Hosting SEO ).

Statistics 214

Statistics Social Media B2B SEO 214

Proactive Report

JUNE 15, 2016

Surveying: Survey data can be used in many ways. We can find out what problems people are having, how they feel about your brand ad your competitors, what their needs and aspirations are and who the influencers are in that space. SEO is about organic search results and SEM is about paid search.

Skills 40

Skills LinkedIn Health Care Statistics 40

Webbiquity SMM

NOVEMBER 28, 2011

Paid search ads, however, still outperform both. What’s more, nearly one-third (30 percent) of those in the survey reported a ROI of at least 150 percent!” ” Somewhat surprisingly, just 36% of small businesses said they are doing SEO on their websites, and only 17% are using paid search advertising.

Statistics 219

Statistics Research Social Media B2B 219