Social Media Strategies Summit

MAY 19, 2022

Buzzsumo is also a great way to find influencers relevant to your industry, which can be another fantastic source for content. Look for pages that relate to your niche, or pay attention to the content leaders in your industry are sharing. So it’s definitely in your best interests to incorporate UGC into your content curation plans.

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Social Media Content UGC Curation 264

Pixlee

MAY 28, 2021

Travel, fashion, cosmetics, fitness: what do these industries have in common? But with the right tactics and goals, those underserved industries can also thrive on Instagram. . Even for the most abstract industries, like insurance, forging an emotional connection with customers is critical. They all thrive on Instagram.

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Instagram Insurance UGC Brands 83

Pixlee

OCTOBER 30, 2019

Online travel agencies (OTA’s) were extremely innovative in their genesis, but now, their user experience is starting to fall short. Online travel agencies can learn from Amazon’s checkout process by reprioritizing the consumer experience, especially at checkout. Simplifying the Checkout to Increase Conversion. Smart Tools Integration.

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Travel Discount Compete Price 45

agora pulse

FEBRUARY 22, 2020

B2B industry professionals list lack of budget (59%) as their biggest obstacle. On this site, I find that there are fewer images for corporate marketing but tons for food, nature, and travel. Brands are driving a median engagement of 1.60% across all industries on Instagram. I love user-generated content (UGC).

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Social Media UGC Tips CPM 175

Talkwalker SM

JULY 28, 2016

Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. LifeWellTravelled: Cathay Pacific sets the travel tone. Screenshot from the Facebook account of Brooke Savard, creator of the popular World of Wanderlust travel blog.

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Hashtag Industry Campaign Hotels 60

Ignite Social Media

SEPTEMBER 23, 2021

If you’re running sweepstakes in order to generate UGC for your channels, Instagram is a great choice. Sweepstakes are great at generating positive buzz and engagement for your brand, but the downside is that brands can get lost in consumer’s excitement for freebies or travel. Choose a Platform. Make Your Sweepstakes Work for You .

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Social Media How To Guidelines UGC 186

Pixlee

AUGUST 2, 2021

The best brand podcasts aren’t simply descriptions of your industry or what products you have to offer; they follow industry-related topics episodically to educate and entertain listeners. User-generated content (UGC) and influencer marketing are valuable tools for community-driven podcasting. Grow Your Industry Influence.

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Brands UGC Authentication Influencer 98

Later

JUNE 28, 2021

Follow Industry Podcasts, Events, Newsletters, and Blogs. Once you have a few potential influencers in mind, try sharing one of their posts on your Instagram feed or stories as UGC. With Later’s UGC tools you can find tagged Instagram posts and ones that mention your profile in their caption or comments.

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Influencer Campaign Instagram How To 106

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.

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Travel Class Social Media Hotels 40

Keyhole.co

OCTOBER 28, 2023

Leverage trends You can create carousel posts describing the latest viral trends in your industry. This way, you will remain relevant as a brand while showcasing your expertise in the industry. It is especially useful for travel bloggers. But posting every UGC individually can overcrowd your feed. Seems overwhelming?

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Instagram Engagement UGC How To 52

Hootsuite

SEPTEMBER 8, 2020

Unless you’re in a highly technical industry with a very niche audience, your best bet is probably not. Our CPC for that campaign is the lowest it’s ever been” or “Don’t forget to add those SEO keywords to that blog post” or “Uh oh, we’re running out of UGC”? ? Language specific to your industry. Will you use it? How to credit.

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Template Templates Social Media Guidelines 145

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. Their Instagram profile serves its audience beautiful images from travel destinations around the world (many of which are user-generated). 5 Glossier.

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Instagram Brands UGC Travel 139

Pixlee

APRIL 11, 2019

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). If you’re skeptical, here are some key examples of UGC powering digital marketing tactics to drive better business results. But with UGC, you might see an increase in click-through-rate. A bandoned Cart Reminders.

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UGC Content Retail Marketing 65

Convince & Convert

MAY 22, 2014

User-generated content has been popular in the travel industry for some time, whether it’s reading a review on an online review site, or seeing photos shared by a friend during their vacation. Word-of-mouth social sharing of images, videos and online reviews have been proven to greatly influence travel decisions.

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Airlines Instagram Tourism Hotels 157

Pixlee

APRIL 8, 2019

It’s not your imagination, increased pet ownership is shifting consumer preference and disrupting industries in unusual ways. With UGC, brands can highlight the ways pet lovers use products or services, whether the products are meant for pets or not. Traveling with pets can often be a challenge, but not with Kimpton Hotels.

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Hotels UGC Brands Travel 72

Keyhole.co

MARCH 7, 2023

This can help build brand loyalty and establish your brand as a leading competitor in your industry. Brands like GoPro extensively use UGC to promote their product. This gets them high-quality UGC to repurpose on multiple channels while getting more people to follow them as they majorly share relatable content.

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Instagram UGC Hashtag Collaboration 52

Later

SEPTEMBER 18, 2020

Social Media Content Idea #1: User-Generated Content (UGC). UGC is short for user-generated content and not only is it a great way to fill your feed with community-made content, but it’s a surefire way to attract new followers, make sales, and convert your existing audience into customers. Need help integrating UGC into your strategy?

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Social Media Strategy Content UGC 97

Hootsuite

AUGUST 19, 2020

What Hello BC did: The tourism industry is having a rough year, with air travel down 95% and nearly everyone cancelling their summer vacation plans. Since now is not the time to travel in BC, we're bringing its nature to you at home. Find the latest information and future travel inspiration at the link in our bio.

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Campaign Social Media Travel Hashtag 145

Ignite Social Media

JULY 18, 2017

If you’re in the hospitality industry, focus on driving fans to sign up for newsletters and registering for their stay ahead of time (like our client The Outer Banks did). Get a taste of life on the edge and see what else there is to explore with your FREE 2017 Outer Banks Travel Guide. Show Fans the Perks of your Product.

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Activities Brands Banking UGC 121

Sprout Social

JANUARY 3, 2017

January 18, 2017: Travel Industry Content With #SproutAllStar Keri Jaehnig. This week we’ll talk social content creation for the travel and hospitality industry with Sprout All Star , Keri Jaehnig. January 25, 2017: Motivating Co-workers to Submit UGC.

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Upcoming Social CRM Tourism Travel 63

Later

JANUARY 1, 2021

Hashtags indicating your niche in your industry , like #weddingphotographer or #travelphotographer. Hashtags for Instagram communities in your industry , like #bakersofinstagram or #foodiesofinstagram. They can be used to promote a campaign or collect user-generated content (UGC). 4: Research Industry Leaders. instadaily.

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Hashtag Instagram UGC Communities 99

agora pulse

DECEMBER 13, 2018

FUN FACT: In 2016, live streaming was already a $30 billion+ industry. It’s projected to more than double in growth by 2021 to become a $70+ billion industry. User-generated content (UGC) is content created by unpaid fans which businesses can use to promote themselves. Takeaway: Invest in UGC. Ask yourself this.

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Social Media UGC Adwords Influencer 132

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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UGC Content Instagram Hashtag 60

Pixlee

JANUARY 19, 2017

UGC and Brand Influencers. UGC and Brand Loyalty. UGC and Millennials. 59% of millennials claim that they use UGC to inform their purchase decisions about major electronics. That's followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Businesses make $6.50

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UGC Content Loyalty Travel 41

Hootsuite

OCTOBER 19, 2023

Kulakinis taps into UGC View this post on Instagram A post shared by K U L A N I K I N I S (@kulanikinis) No budget for a Black Friday photoshoot? Kulakinis used this user-generated content (UGC) in a carousel post. We’ve included specific prompts for over 25 industries and professions! No worries.

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Examples Social Media Instagram UGC 87

Pixlee

JULY 3, 2019

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Because Old Navy is a lifestyle brand, UGC is the perfect way to promote their retail products by connecting with their customers and staying up to date with the latest trends.

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UGC Brands Apparel Content 59

Hootsuite

MAY 16, 2023

Listen for competitor and keyword mentions What happens to your competitors and throughout your industry can also affect your online reputation. That’s especially important if you work in a regulated industry like healthcare. Take the Irish leader of low-cost air travel, for example. But then solve them privately.

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Reputation Social Media HootSuite Sentiment 108

Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. When they noticed that massive amounts of content with the hashtag #SeeAustralia were being shared on social media, they realized it was a great opportunity to bring travelers into the conversation.

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Campaign UGC Content Tourism 43

Pixlee

JANUARY 10, 2022

This is similar to user-generated content (UGC), which is 35% more memorable and 50% more trusted than other media. Both influencers and UGC bring an emotional appeal to purchase that brand content often does not. . A travel influencer on YouTube shares how Skyscanner helps her find affordable flights that support her global lifestyle.

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Influencer Campaign Video UGC 52

Later

JANUARY 30, 2019

A great example is @herschelsupply’s #welltravelled hashtag, which the brand created to connect like-minded users around their love of travel and travel photography. For example, let’s say you run a travel brand and often post photos of beautiful locations around the world. DM us and we’ll send the link to book your stay ? ?

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Hashtag Instagram Travel Communities 111

Keyhole.co

DECEMBER 29, 2022

While marketing strategies can vary from industry to industry, there’s one thing they all have in common – social media marketing is always a good idea. It can be helpful to gather some inspiration for your industry before you start putting together your own campaigns, and fashion social media campaigns are always in vogue.

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Fashion Campaign Social Media Hashtag 52

Pixlee

AUGUST 12, 2020

Influencer marketing is here to stay, regardless of travel and in-person events. Tarte showcases influencer content alongside UGC to create an inclusive and diverse brand experience. He has worked in the online marketing industry for over a decade and publishes weekly articles on the media world’s newest trends.

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Influencer Authentication Metrics ROI 77

Pixlee

APRIL 19, 2021

In the brand’s many user-generated content (UGC) contests, Breck’s encourages its customers to share photos of their gardens blooming from seeds they bought on the brand’s site. By featuring the UGC collected in these social contests on the brand’s website, Breck’s saw an 5X lift in conversion rate from shoppers interacting with this content.

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Social Media UGC Hashtag Privacy 58

Pixlee

MARCH 30, 2017

But in a digital world where social media connects travelers and homebodies alike, would-be adventurers no longer have to depend on a travel agent’s recommendation for an exciting new trip. A large number of people around the world, especially millennials, depend on Instagram to explore and find new travel destinations.

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Tourism Instagram Travel Marketing 40

Pixlee

MAY 21, 2020

Although the industry is bracing for a loss, overall projections indicate a lift in paid social. Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. The Brands Using Paid Social Have Changed.

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Sentiment B2B HootSuite Retail 95

Later

JANUARY 12, 2021

For example, if you’re in the healthcare industry, you may want to include your full name along with your job title. If you’re an entrepreneur or creator, you can also use your Instagram bio to help set you apart in your industry. This way, when people search for you on Instagram, they’ll be able to easily find the correct account.

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Instagram How To Hashtag Skills 97

Hootsuite

SEPTEMBER 24, 2019

Establish your brand as an industry leader? Regrams and UGC: User-generated content is by nature authentic and compelling. But the bulls can travel further and often congregate around these waterholes, shaking their massive heads at the antelope and zebras all patiently waiting their turn to drink. Get new leads? Make sales?

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Instagram Tips Marketing Hashtag 112