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15 Golden Rules of Content Marketing in 2018

Pam Moore

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I can remember the advice from one of my favorite CMOs at an enterprise software company I worked at for 7.5 Need us to help train your team?

Content 163
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Social-Led Brands Are the Future—Here’s Why

Hootsuite

Start by shifting your brand’s voice, tone, and style for social in general and then to each individual different social network. So how do you adapt your brand voice for social? And trust your judgment as a social marketer. But industries like cosmetics, food, and marketing are more loosey-goosey.

Brands 114
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LinkedIn Marketing Guide – How to grow your business using LinkedIn

Keyhole.co

LinkedIn is the most popular professional social network. Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. Tip – Don’t limit yourself to joining only industry-related groups.

LinkedIn 130
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas.

ROI 191
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9 Ways to Increase Your Brand Visibility

Oktopost

Engagement: The amount of people who engage with your brand across social networks. Social listening is a powerful tactic for today’s digital marketers. With the right social listening platform , you can easily monitor how social media users are talking about your brand. be sure to keep it non-promotional.

Brands 75
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Eight steps to thriving on information overload

Buzz Marketing for Technology

The increasing globalisation and diversification of business means that you can no longer look only at your own industry in your own town. Developments in other countries and industries and in technology could all suddenly and dramatically change the dynamics of the business your companies operate in. Filter aggressively.

Web 2.0 244
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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

White Papers. billion undirected edges, creating the largest social network constructed and analyzed to date. Networking. Social Networks. Roland Piquepaille lives in Paris, France, and he spent most of his career in software, mainly for high performance computing and visualization companies.