Remove Hubspot Remove Research Remove ROI Remove Social Networking
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Make your content easy to share by including social sharing buttons on your blog posts. All of the old measurements are moot.&#.

ROI 191
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. This is a very successful company.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. Fans beget more fans. Website traffic.

Strategy 127
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Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Not a good plan. Stick with it.

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What does a social media analyst do?

Unmetric

A social media analyst develops a company’s online presence and helps create brand awareness through the use of social media networks. This role requires a vast amount of social media data mining to get insights on ROI to improve and boost a company’s online presence.

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Case Study: How to Drive 300+ Backlinks to 1 Blog Post

Writtent Blog

The Stats Post is very easy to put together, mainly because it doesn’t require much writing… But it does require good research skills and an understanding of your market. The Stats Post attracted 309 backlinks from 86 domains without any promotion except for sharing on social networks. Step 1: Do Keyword Research.

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Mapping Your Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. Source : Hubspot Facebook Marketing Update Spring 2011). Invest the time to map your social graph.