Convince & Convert

SEPTEMBER 22, 2010

Meanwhile, if your social media team and your email team are not the same people, you need to start thinking about how to merge them, pronto. link] Create e-newsletters « Social Media for Authors [.] links: Social Media Now More Popular Than Email Your Email Newsletter (Music 3.0)

Social Media 137

Social Media Strategy Social CRM Consultant 137

Almost Savvy

JULY 15, 2010

When this happens online, it takes the form of email, newsletters, Facebook mail or direct messages on Twitter. Related articles which may interest you: How Facebook Hurt My Feelings Social Networking Friends vs. Real Life Friends Happy Holidays! If you enjoyed this post, make sure you subscribe to my RSS feed ! Too far, too fast.

Social Networking 279

Social Networking LinkedIn Comments Twitter 279

Josh S Peters

NOVEMBER 23, 2009

In your conversations work your brand in when it’s appropriate, field questions, and build the reputation of you and your product. Building the awareness of you and your product on Twitter is just as much about building up your own brand and reputation on the site as it is the product. Meet them on their level.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Buzz Marketing for Technology

SEPTEMBER 29, 2008

A true network is people who know us and people we trust with our reputation. Choose people you would bet your reputation on — people who share your standards and have similar goals. Know that listening and speaking with friends is how we keep their interests in our hearts and minds. Lijit Search. “Itâ??s

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Convince & Convert

AUGUST 2, 2010

The new question is “how to I use Facebook optimally – as more than a newfangled Yellow Pages?&# I’ll be talking about brand community strategy and how to activate your audience.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp.

Community building 117

Community building Social CRM Consultant Posterous 117

Convince & Convert

SEPTEMBER 7, 2010

The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company.

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

MAY 13, 2010

Focus on how to be social, not on how to do social. Facebook Fan Pages are email newsletters with smaller pictures. Me: no Man: … Me: it means we should figure out how to solve the core problem. What others are floating around out there? Leave them in the comments, and I’ll expand the collection.

Social Media 154

Social Media Strategy Social CRM Consultant 154

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Instead, he passed on my email address without regard for it being a private email, and the agency sent me a clear newsletter blast with fancy fonts and the whole nine yards — with no regard for who I am and what I write about. He’d also have done the outreach personally since I’ve met the guy at social media events.

Social Media 272

Social Media Engagement Forums Policies 272

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Consultant 122

Consultant Social CRM MySpace Social Media 122

Convince & Convert

JULY 27, 2010

Danny Brown) You Are Not The Story (Danny Brown) Tagged as: blogging , content creation , content marketing , content strategy , Convince and Convert , Guest Posts Did you enjoy this blog post?

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

AUGUST 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: It’s Time for Real-Time Why Social Supports Email in the Interactive Marketing Hub I Get By With a Little Help From My Friends [link] Paige Holden Hey Jay!

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

JUNE 17, 2010

Whatever your Twitter objectives might be, I suggest you spend some time with yourself figuring out what they are, and how to measure whether you’re accomplishing your goals. link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

MAY 4, 2010

Each chapter in the book provides, at high level, detail about when, why, and how to implement each technology. Please tell me (and Phil) how social media is changing YOUR company. Expecting a historically reactive IT department to suddenly become proactive is not reasonable and will probably result in failure.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

JUNE 29, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Cognitive Surplus – Use Social Connectivity to Change the (..)

RSS 119

RSS Collaboration Social CRM Consultant 119

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

FEBRUARY 19, 2010

Social Integration in an Instant One of the outstanding new add-on features of NutshellMail is their Facebook app, which enables Facebook fan page managers to easily add an email newsletter tab to the page. How can you make use of NutshellMail to simplify your social media chores? This, I'll try.

Social Media 116

Social Media Social CRM MySpace TweetBeep 116

Convince & Convert

FEBRUARY 10, 2010

If you take Flowtown for a spin (they have a free trial), will you please tell us all how it goes in the comments? To know how an audience is using a platform woudl allow us to know how to direct our clients to engage their audience. Just a thought. link] ethan Hi Josh, Great feedback will share with the team.

Social Media 129

Social Media Marketing Social CRM Consultant 129

Convince & Convert

FEBRUARY 24, 2010

It only took Domino’s two employees to put some cheese in their nose , and global reputation suffered. Southwest is widely applauded for their use of social media, yet it only took one employee to kick off the wrong portly film director for it to blow up in their face. You’ll probably never need your social media crisis plan.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

SEPTEMBER 14, 2010

You can’t sell ideas, and unless companies of all sizes can figure out how to assign real or at least believable revenue or cost reductions to social media, this entire movement is going to flame out in 18 months. How about something a bit deeper like the old school relationship marketers know how to do?

Social Media 124

Social Media Social CRM Strategy Consultant 124

Convince & Convert

JULY 26, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Content Lessons Learned From 25 Popular Blog Posts Why D.I.S.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

AUGUST 19, 2010

How to use customer-generated content to increase sales. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales. link] [link] Kelsey Childress Good ideas, as always.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Research: How do people talk about your industry and who are the influencers? How can your brand participate in this space most effectively?

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

FEBRUARY 5, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Please Help Me Pick a New Look For My Blog February 5th, 2010 (..)

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

JULY 21, 2010

link] Alirio Pirela How to avoid a social-media lawsuit [link] [link] Grapevine Marketing RT @jaybaer: Protecting Yourself From Social Media Lawsuits [link] [link] Lee J Hopkinson Interesting article on things to consider about your IP (intellectual property) on social networks. Will they pursue you? Generally not.

Social Media 156

Social Media Policies Consultant Social CRM 156

Convince & Convert

MARCH 10, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Social Conversation a Myth?

Social Media 117

Social Media eBook Strategy Consultant 117

Convince & Convert

JULY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S.

Social Media 142

Social Media Strategy Consultant Blogger 142

Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. If a piece of content is successful on your blog (measured by visits as determined by Google Analytics, perhaps), add it to the next rung – your email newsletter.

Brands 146

Brands Content Social Media Consultant 146

Convince & Convert

MAY 5, 2010

JaneNation will package its findings through newsletters, seminars, and other research programs, and also connects brands with female consumers (for a fee, natch). Says Lisa Beatty, “We want to bring women into the conversation, but also into the solution.

Social Media 127

Social Media Case Study Strategy Study 127

Techipedia: Tamar Weinberg

MAY 5, 2010

Tell people how to find you and give them a history. Here’s how to create a memorable Facebook Fan Page via FBML. Don’t share it on your email newsletter. They’re there because they want to learn! Depending on what type of page you are creating (for a business, publication, celebrity, etc.)

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. By transparent, I mean keep it real and no lip service.

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

JUNE 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. You’re thinking that I’m crazy. For me, all three of your subtitles seem to fall under this idea. Any thoughts? link] Point to Point, Inc.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

MAY 25, 2010

link] [link] Ken Burbary Good stuff for traditional agencies trying to go Digital RT @jaybaer: Agencies: How to Add Digital Services to Your Mix. link] [link] Ken Burbary Good stuff for traditional agencies trying to go Digital RT @jaybaer: Agencies: How to Add Digital Services to Your Mix. link] [link] Gini Dietrich This is excellent!

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

MAY 27, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Facebook Page Have a Pulse?

Consultant 124

Consultant Metrics Social Media Social CRM 124

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? I am sure a lot of people would like to know how to do this. That would be a interesting exercise, wouldn’t it? if you could please help I would be very greatful.

Hitwise 117

Hitwise Content Blogger Consultant 117