Jon Loomer

MARCH 8, 2023

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

Eventful 195

Eventful Newsletter CPM CPC 195

Jon Loomer

SEPTEMBER 15, 2022

I want to take a second look at custom metrics today and provide two specific examples of how I use them. You can create custom metrics in either your custom ad reports or within Ads Manager itself. You can create custom metrics in either your custom ad reports or within Ads Manager itself. What Are Custom Metrics?

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Metrics Examples Facebook How To 214

Jon Loomer

SEPTEMBER 25, 2023

Since this deep engagement is important, I created a custom event that accurately reflects a quality visit. I can also optimize for this event instead of meaningless link clicks or landing page views. The post Create a Custom Event for Quality Traffic appeared first on Jon Loomer Digital.

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Eventful Advertising Engineering Course 152

Jon Loomer

OCTOBER 4, 2023

You would create a custom event when a standard event doesn’t accurately reflect the action that you want to track. You would create a custom event when a standard event doesn’t accurately reflect the action that you want to track. Custom events are limited only by your imagination and ability to create them.

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Eventful Conversation Embedding URL 185

Jon Loomer

FEBRUARY 26, 2024

Most either resist it whenever possible or use it without knowing how it works. Additionally, you should reconsider campaign construction strategies due to how it works. Additionally, you should reconsider campaign construction strategies due to how it works. Both are wrong. There are strengths and weaknesses to consider.

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Construction Cost Issues Conversation 183

Jon Loomer

APRIL 1, 2024

I created a separate landing page and form for the test, and I tag people in my CRM when they subscribe there. How could that be? This Applies to Purchases, Too I wonder how often this leads to advertisers claiming results are wrong and inflated. It could be pixel, API, or event issues.

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Conversation API Eventful Report 143

Jon Loomer

DECEMBER 6, 2023

There may not be a more important step when creating a campaign… You determine this in your ad set. It’s how you measure success. It’s also how Meta will measure success, and it impacts how your ads are delivered. Examples are things like conversions, leads, ThruPlays, link clicks, and landing page views.

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Eventful Campaign Advertising Conversation 150

Jon Loomer

NOVEMBER 28, 2021

In this post, I’m going to walk through exactly how I do that. Click to create a “New” tag. Then paste that code back into the HTML field of the tag you were creating in GTM. Under “Advanced Settings,” choose “Once per page.” Create Standard Events.

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Eventful Google API Facebook 211

Jon Loomer

JUNE 19, 2023

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. This post will help clarify the uniqueness of each objective and provide best practices for how you should address this decision. They are also the first opportunity to make a mistake that will impact the remaining steps.

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Campaign Eventful Conversation Instagram 210

Jon Loomer

APRIL 3, 2023

I often have people ask me whether they should use Facebook lead ads or send people to a landing page on their website. Use this as a guide… Quality Lead-Building 101 In theory, it makes sense that the default Facebook lead form would produce lower-quality leads than the typical landing page. Of course not.

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Facebook How To Reputation Types 189

Jon Loomer

AUGUST 3, 2022

In this post, we’ll cover the obstacles these advertisers currently face, what Outbound Clicks are, and how they could be leveraged for the advertiser’s benefit. Before we get to how Meta could leverage Outbound Clicks, it’s important that we explain what they are — and how they’re different from other metrics.

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CPC Metrics Advertising URL 199

Jon Loomer

FEBRUARY 12, 2024

An example is if you ever run lead ads using instant forms while also having a landing page on your website, there are at least three different ways you can exclude people who already performed this action: Lead form custom audience, website custom audience, and customer list custom audience. But things are changing. You should, too.

Advertising 184

Advertising Campaign Cost Conversation 184

Jon Loomer

JANUARY 22, 2024

Whether you want conversions, link clicks, impressions, or something else, Meta’s focus will be on helping you get as many of that thing as possible because that is how you’ve defined success. You expect, for example, people who click a link to land on your website then behave like a normal human who may do other things.

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Embedding Eventful Cost Issues 163

Jon Loomer

DECEMBER 1, 2021

How did your advertising campaign perform? Let me walk you through how to do that first. ” This is a preset that Facebook created. ” Name it the same thing as the preset you previously created. .” ” Name it the same thing as the preset you previously created. Give it an amazing name.

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Metrics Facebook CPC Eventful 212

Jon Loomer

OCTOBER 13, 2021

In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. It’s important that you understand how Facebook ads optimization works. Facebook’s ads optimization systems are powerful.

Facebook 205

Facebook Eventful Campaign Conversation 205

Jon Loomer

MARCH 20, 2023

I use Google Tag Manager to manage my pixel and create these events. I won’t provide a tutorial for creating all of these events here. 1 Minute Time on Page A very basic signal of whether a visitor is actively engaged on your website is the amount of time that they spend on a page. Create a separate event.

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Eventful YouTube Embedding Course 176

Jon Loomer

FEBRUARY 19, 2024

Read the prior posts below: Common Ad Set Optimization Mistakes Advertisers Make 5 Most Common Attribution Mistakes Advertisers Make 6 Targeting Mistakes Advertisers Make When you create an ad set, one of the customizable options is placements. I wrote a blog post in 2013 about how advertisers should stop removing the sidebar placement.

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Advertising Conversation Cost Video 154

Jon Loomer

OCTOBER 6, 2020

And if you aren’t driving traffic to your website, you’re losing the ability to create audiences and remarket to these people. Here’s how… Click To Tweet. The No-Landing-Page Problem. These are all things you can do with Website Custom Audiences when driving users to a landing page.

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Engagement Facebook Advertising Examples 195

Jon Loomer

JANUARY 24, 2024

How does Meta improve optimization to work in all situations? This is how you’ve defined success for yourself, so Meta will deliver your ads and make adjustments to satisfy it. This is how you’ve defined success for yourself, so Meta will deliver your ads and make adjustments to satisfy it.

Advertising 173

Advertising Eventful Campaign Engagement 173

Jon Loomer

FEBRUARY 8, 2023

Once you create such an event, you can use this for reporting, optimization, and targeting. When we’re done, I’ll provide specific examples of how this can be used as well as ways that you can make it more complicated if you really want to. When you create a tag, select the Custom HTML tag type. .”

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Eventful Conversation Report URL 180

Jon Loomer

JANUARY 2, 2022

Fail to understand the rules and how to comply with them, and you should expect to get ads rejected. Do it often and plan to get your ad account, page, or Business Manager disabled. When you create such a campaign, you’ll need to declare that your ads are related to a special ad category. How you word things matters.

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Facebook Policies Issues Reputation 213

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. You can also follow up with more prompts to get more ideas and better targeting.

Advertising 105

Advertising Social Media Strategy Tools 105

Jon Loomer

FEBRUARY 13, 2023

Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. The 60-second visit is pretty solid, but it has a weakness: What if someone sits at the top of the page for 60 seconds?

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Eventful Aggregator Widget Conversation 184

Jon Loomer

FEBRUARY 7, 2024

I created a great campaign, and I’m proud of it, but this just doesn’t seem possible. On one hand, I understand how this is an uncomfortable situation. Keep in mind, however, that how Ads Manager reports your results could also throw off your ability to match them up with real-world sales. The results are good.

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Report Sample Samples API 178

Jon Loomer

OCTOBER 25, 2023

This is a deep dive to help you learn more about what they are and how you can use them. Using a split screen, I engage on a page of my website while those events fire on Events Manager. Finally, you can create website custom audiences to target people who perform these events. You should also use custom events for reporting.

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Eventful Training Report Advertising 86

Jon Loomer

JANUARY 20, 2020

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. He did a great job of showing why they’re effective and how to set them up. Today, I want to give you an example of just how powerful this approach has been for me. Create a campaign using the Reach objective.

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Examples Conversation CPM Campaign 206

Jon Loomer

AUGUST 6, 2020

There are times when advertisers don’t want to send users to a landing page. Let’s walk through how to set these up and the differences between the two… Call Now CTA. When creating your ad, select the Call Now call-to-action button option. If you click the thumbnail image, it drives to a web page.

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Facebook URL Advertising Campaign 216

Jon Loomer

JANUARY 19, 2022

Lead Form Custom Audiences allow you to create audiences of people who: Opened your form. You can create a video view custom audience of people who viewed one or multiple videos for as little as three seconds or for up to 95% of the video. The Facebook pixel has become less dependable. A Clarification. Lead Form Custom Audiences.

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Facebook Instagram Advertising Engagement 207

Razor Social

OCTOBER 26, 2023

Create an auto translated video with Heygen Heygen is an AI based video creation tool where you can automatically create a video from text and have an Avator talk through your video. Feed some info into Vimeo and it will automatically create the script for you. Say it and they will come… then build it after you say it!

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Tools Vimeo Marketing Feed 82

Pam Moore

SEPTEMBER 4, 2023

With the right tools and the right mindset we can navigate this incredible technology to create marketing campaigns that resonate and engage. “A person's a person, no matter how small.” It's not magic, but it can help create magical connections! “How did it get so late so soon?” 🎤 3.

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Marketing Authentication Training Consultant 147

Jon Loomer

JANUARY 24, 2022

The biggest mystery to me prior to getting access was how this impacted ad set options. The biggest mystery to me prior to getting access was how this impacted ad set options. Let’s walk through each objective and how it relates to some minor changes in the ad set. Landing Page Views. ” GOOD FOR: Reach.

Facebook 199

Facebook Eventful Conversation Engagement 199

Jon Loomer

FEBRUARY 28, 2024

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Does how you get there matter? The objective itself doesn’t determine how your ads are delivered. Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery.

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Eventful Conversation Campaign Types 193

Jon Loomer

OCTOBER 6, 2020

And if you aren’t driving traffic to your website, you’re losing the ability to create audiences and remarket to these people. Here’s how… Click To Tweet. The No-Landing-Page Problem. These are all things you can do with Website Custom Audiences when driving users to a landing page.

Engagement 139

Engagement Facebook Advertising Examples 139

Jon Loomer

OCTOBER 2, 2020

In some cases, there’s something technically wrong that is creating the disparity. In others, there’s nothing wrong at all, but there’s a misunderstanding regarding how the reports should be interpreted. If you accidentally define a landing page view as a purchase, Facebook will report that view as a purchase.

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Conversation Facebook URL Report 195

Sprout Social

MAY 4, 2023

We will also walk you through how to join groups on LinkedIn as well as how to create a group on LinkedIn. How to find and join groups on LinkedIn How to create a LinkedIn Group How are LinkedIn Groups helpful for Brands? This creates a robust community within LinkedIn.

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Groups Groups LinkedIn Microsoft 130

Jon Loomer

FEBRUARY 10, 2019

Knowing — and not knowing — what they mean could vastly impact how you view results. Landing Page Views. You may not even realize how easy it is to find this info. Exaplanation of how the metric is used. Explanation of how the metric is calculated. Link Clicks. Outbound Clicks. Click that.

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CPC Facebook Metrics Cost 167

Keyhole.co

JANUARY 18, 2024

Let’s take a wild guess about where you’re at in your journey: You’ve probably heard about and/or seen Instagram link(s) in bios and are wondering how to leverage those for your own business. The Instagram link in bio is basically a link most creators and businesses add to their Instagram page that leads back to their official site.

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Instagram How To Insurance Findability 52