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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Did you know that there are other hotels beyond the Hyatts, the Hiltons, the Omnis, the Sheratons, and the Marriotts of the world in NYC? When you go to a conference in Manhattan, you probably seek out hotels that you’ve also heard of. How does one small hotel possibly compete with these hotel franchises?

Hotels 245
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What’s Your Score? How Klout and PeerIndex Affect Social Engagement

Idaconcpts

A recent Pew Internet report found that two-thirds of adult Internet users are using a social networking site; other studies have noted the growing use of social media for marketing purposes. Network Impact looks at how influential the people in your network are. What Does All of This Mean?

Klout 154
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Creating an online review management strategy

Sprout Social

You might also be familiar with reputation management – this is a larger umbrella terminology for maintaining the consumer’s perception of a brand. It includes listings management, social media and search visibility and review marketing and generation strategies as well, but review management is a key element.

Review 98
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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Now, there are all kinds of devices that allow individuals to put pictures up without having to make comments or even bring up their own social networks. Pic-N-Post has already revolutionized weddings and parties; now, it’s changing the game for hotels, convention centers, special events, restaurants, and more.

Content 253
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Best Social Media Monitoring Tools

Bill Hartzer

Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images. With ReviewAnalyst, you can track, analyze and react to what people are saying about your hotel on the major travel and social media sites.

Cymfony 152
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How to Fix a Bad Yelp Review

Idaconcpts

Consumers can log in to provide feedback about different restaurants, hotels, or other small businesses they have visited. For one thing, a review that conveys anger or displeasure will only make your company’s online reputation problems worse. Photo Credit: optimum7.com. On paper, Yelp.com seems like a great idea.

Review 138
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Fetching Friday – 20 Marketing Links & Sad Cat Diary

Kikolani

TripAdvisor Marketing: Advanced Techniques For Hotel Reputation Management – This blog post examines TripAdvisor and tackles a top question among independent hotels, inns, vacation rentals and bed and breakfasts: What are the best advanced reputation management techniques to use on TripAdvisor?