Convince & Convert

APRIL 13, 2013

It’s happening at McDonald’s, too, despite their major commitment to real-time customer service via social media (listen to the Social Pros interview with their social media head Rick Wion for details). If nothing else, social media and always-on Internet access has made us all passive aggressive.

Social Media 149

Social Media Airlines Social CRM Avatar 149

Social Media Strategies Summit

SEPTEMBER 25, 2019

Marriott International developed ‘ChatBotlr’ for its Aloft Hotels to act as an extension of the front desk and concierge service for its customers. The bot, available on Facebook and Slack, allows guests to request basic hotel services right from their own smartphones. Photo Credit: Social Media Today. WSJ Chatbot.

Examples 185

Examples Real Estate Hotels Marketing 185

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Pixlee

JULY 22, 2020

Social media tools help marketers and creators get the most out of social platforms. The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. In 2020, those brand interactions are more important on social media than ever before.

Social Media 56

Social Media Tools UGC Curation 56

Convince & Convert

OCTOBER 22, 2021

According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Survey 125

Survey How To Education Hotels 125

Idaconcpts

JULY 10, 2012

Social media is the driving force behind much of the World Wide Web. A recent Pew Internet report found that two-thirds of adult Internet users are using a social networking site; other studies have noted the growing use of social media for marketing purposes.

Klout 154

Klout Engagement Hotels Foursquare 154

Firebelly

JUNE 3, 2013

AllFacebook Expo 2012 attendees – the smartest man in social media, Brian Carter, along with an uber-cool crew of Adryenn Ashley, Hyla Molander, Caroline Love and others. The University of California San Francisco campus is a welcome change from stuffy hotel locations that most conferences are held at. When: June 5, 2013.

Conference 216

Conference Hotels Education Meeting 216

Kikolani

MAY 24, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Content marketing metrics is about measuring the results. Social Media / Social Networking. This makes social media too big to ignore.

Domain Name 126

Domain Name FeedBlitz Marketing Hotels 126

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. Your expectations and attitude.

Eventful 128

Eventful Social Media B2B Conference 128

Pixlee

OCTOBER 25, 2021

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement.

UGC 52

UGC Content Widget Influencer 52

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. population.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Waxing UnLyrical

JUNE 5, 2015

“His efforts on behalf of the IPR Measurement Commission, the The Conclave on Social Media Measurement Standards, and countless other volunteer efforts that were helped by his brains and energy have changed the Public Relations field forever.

Consultant 100

Consultant Hotels Conference Sports 100

Twist Image

OCTOBER 25, 2011

Have you ever been on TripAdvisor (the popular online destination that rates hotels)? Social Media has made the model more apparent to businesses, but the roots of this concept go all the way back to the bible. Sadly, what we see historically is metrics around 'bigness,' meaning how many customers or how many units sold?

Hotels 109

Hotels Loyalty Airlines Reputation 109

Akamai Marketing

MARCH 9, 2009

The cost of the campaign was approximately $350,000 with Marriott covering hotel expenses and partner Hawaiian airlines covering flights. What’s your social currency? The group got lots of together time as they moved along middle America on a 45-foot bus.

Eventful 100

Eventful Tourism Klout Travel 100

Buffer Social

MAY 25, 2017

It’s one of the few social media platforms with a Search and Explore tab in its app. If you do not have a business profile on Instagram, you can use free Instagram analytics tools like Union Metrics’ free Instagram account check up or WEBSTA to find your optimal posting time. Engage fans at your location.

Instagram 109

Instagram Hashtag How To Hotels 109

Convince & Convert

NOVEMBER 17, 2016

According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Survey 60

Survey Education How To Hotels 60

Hootsuite

FEBRUARY 5, 2020

Social media is a competitive space. Start with a social media competitive analysis. A social media competitive analysis, specifically, will help you: Identify who your competitors are on social media. Know which social platforms they’re on. Identify social threats to your business.

Analysis 145

Analysis Template Templates Social Media 145

Akamai Marketing

FEBRUARY 11, 2009

Furthermore, work with the tradeshow (who undoubtably has already negotiated favorable rates at area hotels) to obtain a really nice block of rooms for your VIPS. What’s your social currency? Utilize your sponsorships to get more attendees and less signage. This is a win-win situation for everyone.

Klout 100

Klout Eventful Policies Hosting 100

Twist Image

APRIL 4, 2013

Look no further than the automotive and hotel industries as prime examples of this. Marketing is getting tougher as metrics become more real and true return on investment can be aligned across all activity. earned media. hotel industry. media outlet. social media. So many industries get this wrong.

Automotive 95

Automotive Hotels Loyalty Mobile 95

Sprout Social

JULY 18, 2023

These experiences extend to all customer interactions, especially those on social media. New generations of consumers choose social as their communication channel of choice, and turn to their favorite networks to plan everything from their next restaurant reservation to a complete travel itinerary.

Social Media 98

Social Media Brands Hotels Loyalty 98

Viper Chill

AUGUST 27, 2014

I focused on SEO, PPC and social media when we started out. We quickly found social media to be a poor source of traffic for local businesses. And when the market is so huge – i.e. helping hotels get more customers – then there is going to be space for new competitors. London Hotel.

SEO 79

SEO Company Hotels Marketing 79

Twist Image

AUGUST 10, 2018

I'm speaking at a conference soon, and wanted to know what the official hotel is for the event. It's expensive and it's wasteful, if you really don't dig in and define some significant metrics that must happen AFTER the search that should trigger an ad. media agency. media company. media platform. media spend.

Advertising 45

Advertising Software Hotels Sports 45

Pixlee

JULY 30, 2019

Fortunately, with social media and influencers, marketers are finally getting the answers they’ve been looking for. Influencers are trusted by their community of followers, and this helps build social proof for brands and brings awareness to tourist locations and food joints. Instagram followers.

Travel 66

Travel Influencer Delicious Authentication 66

Hootsuite

APRIL 4, 2023

The campaign set the standard for how to fundraise on social media. Not every social media donation drive delivers such stunning results. But social media is still fertile ground for fundraising. In this post, you’ll learn the unique advantages fundraisers have over other organizations on social media.

Social Media 97

Social Media Tips HootSuite How To 97

Twist Image

APRIL 12, 2011

Outside of the registration fee, there are expenses (travel, hotel, food, incidentals), but beyond that there is a hard cost to a professional who is not billing their hours or working for the day(s) that they are attending your event. Wouldn't that be the best/easiest metric to use to establish whether or not your event is worth attending?

Conference 111

Conference Organization Radian6 Eventful 111

Bare Feet Studios

OCTOBER 10, 2008

The social web creates a LOT of noise – it’s one of the things that keeps people from participating in it. &# On the contrary, finding the signals within the noise is not easy, not obvious, and when it comes to businesses developing social media campaigns, I do support the likes of, “Don’t try this yourself.

Social Media 40

Social Media Construction Consultant Upcoming 40

Bill Hartzer

JULY 13, 2009

I’ve talked a lot about Search Engine Optimization in the past, and even a little bit about Social Media Optimization , optimizing your social media presence. My list of popular social media websites include sites like YouTube and MetaCafe. Photo courtesy akolmetz on Flickr.com.

Video 93

Video Jive Hotels Technorati 93

Convince & Convert

AUGUST 2, 2012

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.).

Social Media 115

Social Media Groups Groups Team 115

Bare Feet Studios

JANUARY 1, 2012

This past year, I was hired by the Lānaʻi Visitors Bureau (LVB) to run a social media marketing campaign for them, based on a very original concept created in discussion with Mr. Keliʻi Brown, who is the PR director for the Maui Visitors Bureau (MVB). There are only three hotels!

Travel 92

Travel Vimeo Hotels Blogger 92

Later

SEPTEMBER 1, 2019

This type of feed is also popular with online publishers, like @beautifulhotels — who’ve dedicated their entire feed to UGC imagery of the best hotels in the world. . Instagram saves are the hottest engagement metric that brands are now tracking (and for good reason). Some brands (usually commerce brands!) Link in bio: ?Instagram

Curation 68

Curation Feed Feedly UGC 68

Writtent Blog

MARCH 10, 2014

Hotel chain The Four Season’s clientele are a uniquely urbane and well-traveled bunch, which is why just any content wouldn’t do. A 500% Increase in Social Media Traffic. By improving Roma’s web content around their products, TBK was able to effectively elevate their user experience and web metrics.

Content 85

Content Marketing Energy Case Study 85

agora pulse

APRIL 20, 2017

Post likes are no longer a vanity metric. These social media experts will give you a range to look out for the next time you pull your social media analytics. This Live, shorter than my usual show broadcast from the hotel at Social Media Marketing World is my best performing post for engagement getting 10%.

Engagement 151

Engagement Social Media Facebook Hotels 151

Pixlee

APRIL 19, 2021

Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal. Importance of Social Media for Promotion. Social media has become a fixture of the digital age. Social media is incredibly engagement-friendly.

Social Media 58

Social Media UGC Hashtag Privacy 58

Later

SEPTEMBER 12, 2019

UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . And nothing stands out more on social media than being original! . UGC Best Practices #1: Be Original with Your UGC. content with your audience. .

UGC 60

UGC Content Instagram Hashtag 60

Hootsuite

FEBRUARY 14, 2023

When it comes to social media, top influencers have cracked the code. Frankly, we think it’s social success at its best. These influencers have cultivated their audience for years to build their brand on social media from the ground up. Engagement metrics. This ability to turn content into cash?

Influencer 110

Influencer Instagram Collaboration YouTube 110

Convince & Convert

FEBRUARY 23, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. With your host, Jay Baer of Convince & Convert, and special contributor Eric Boggs of Argyle Social. Listen Now.

Social Media 118

Social Media Adwords B2B Training 118