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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

In this article, we’ll share insights from Port of Seattle’s Social Media Program Manager Abbey Lampert , who speaks about: How to manage an influencer program on a small budget Tips for building relationships with local influencers Best practices for hosting influencer events Her learnings benefit what Abbey calls “less sexy organizations” (i.e.,

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. But today, Airbnb boasts 7.7 Let’s find out.

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How to Run a Quality Social Media Sweepstakes

Ignite Social Media

If you’re running sweepstakes in order to generate UGC for your channels, Instagram is a great choice. Why Host a Social Media Sweepstakes? . Sweepstakes are great at generating positive buzz and engagement for your brand, but the downside is that brands can get lost in consumer’s excitement for freebies or travel.

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5 Ways To Increase Ecommerce Sales with Facebook in 2022

Pixlee

If you haven’t started featuring user-generated content (UGC) and influencer marketing as part of your Facebook marketing strategy, you should now. UGC can provide social proof to potential customers, making them more likely to purchase products. The live demo also showed close-ups of the item in action.

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The Brand Marketer’s Guide to Podcasting 

Pixlee

For example, podcast hosts can ask people to share opinions on Twitter on discussed topics, engaging a wider audience with valuable conversations. User-generated content (UGC) and influencer marketing are valuable tools for community-driven podcasting. Community can go beyond growing subscribers, as well. Feature Real Customers.

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A First-Class Guide to Social Media for Travel

Sprout Social

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.

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Energize Your Fans and Followers with a Sweepstakes

Ignite Social Media

Ask them a question that relates to your brand, you can prompt them to share a memory such as their favorite travel destination or you can give them a multiple-choice question. Instagram UGC. This is also a great way to make a play for some UGC for your brand channel, if you receive proper permissions for use of that photo.

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