Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I

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Hootsuite

APRIL 22, 2020

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. Building smarter paid-strategy plans. The reality is, social media doesn’t exist in a bubble. But still. I think it’s a perfect match.

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Oktopost

AUGUST 29, 2022

Dani Sayag goes Behind the Post to reveal the intricacies of building a B2B TikTok strategy. Need to build a B2B TikTok strategy from scratch? Don’t know where to start with social metrics and reporting? As a podcast host herself, you’ll definitely want to hear this! Dani Sayag is the Lead Social Media Manager at Syte.

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Later

FEBRUARY 18, 2020

Want to know what free social media management tools the top industry pros can’t live without? Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. 2 Free Social Media Management Tools: Over.

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Oktopost

MARCH 19, 2024

With a passion for AI, Etien Yanev walks us through all the ways businesses can leverage AI for a successful marketing strategy. From content to video creation, Etien dives into how AI can scale social media content, enhance social strategies, and help us as marketers better serve our audiences.

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Oktopost

MAY 9, 2022

This week on Behind the Post, host Olivia Messina brings a social powerhouse on the show! Melissa Francois , Content, Comms & Social Lead at PlayPlay , gets candid about what she’s learned from managing social at some of the largest global brands. How and when should you localize content?

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Oktopost

APRIL 25, 2022

Social media leader, Dylan Doyle reveals how he was able to get buy-in from leadership and 10X EY’s social strategy. . But as a brand-new social media marketer, how do you get buy-in across leadership to implement your big ideas? Episode Summary. Watch the live recording: Unleash Your Inner Artist.

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Buffer Social

MARCH 19, 2020

Social media is such an important communication tool in 2020, and we know as we all try to navigate unexpected and unprecedented challenges, many of your customers and teammates will turn to social media for some form of support. So what does social media management look like over the coming weeks and months?

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agora pulse

DECEMBER 16, 2019

Each social media platform feels like it requires its own strategies, too. So, whether you are just getting started in social media marketing or just want to make sure all your bases are covered, this guide will be a good place to start. Create your social media strategy. What are your goals?

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Social Media Strategies Summit

AUGUST 15, 2023

How are external trends and events going to affect your broader marketing strategy? Liz is the founder and CEO of higher ed-focused social listening agency Campus Sonar , having previously worked in various insight and strategy roles at the Great Lakes Higher Education Corporation and Affiliates. Liz Gross Who Are They?

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Oktopost

MARCH 4, 2024

Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. Measuring the success of B2B SaaS Marketing Ultimately, your marketing strategies should drive revenue through customer acquisition or retention. What is B2B SaaS Marketing?

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Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Team Lead and Reports.

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Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. But you should at least have an outline of a strategy.

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Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Can you actually measure the ROI of social media? Can you hire a millennial to run your social and be successful? Jennifer Gutman is Oktopost’s Director of Social Strategy.

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Sprout Social

MARCH 17, 2021

Brands sometimes employ social stunts, like offering a sneak peek or some kind of reward, in exchanging for increasing their follower count. For example, a brand might share a teaser of an upcoming show or host a giveaway if they reach a certain follower milestone.

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Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Similarly, if you’re hosting an event like a conference or convention, covering it with ephemeral content is a great way to generate engagement, both for attendees and those tuning in virtually.

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Oktopost

MARCH 15, 2021

The mood and behavior of your audience have changed, and so too must your marketing strategies. To thrive in a post-COVID world, B2B marketers will need to focus more on social media and meet their leads where they’re at. Here’s how to adjust your strategy to be successful. Re-evaluate Your Marketing Strategy.

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Social Media Strategies Summit

MARCH 9, 2023

Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies. So how can social media managers make time for that essential big-picture work?

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Social Media Strategies Summit

JANUARY 12, 2023

They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments.

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Later

JUNE 7, 2021

A solid LinkedIn content strategy can help you connect with potential job candidates, investors, and industry-thought-leaders. We’re sharing how to create an effective LinkedIn content strategy, along with seven tried-and-tested post formats that’ll help you reach your goals: How to Create a LinkedIn Content Strategy.

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Oktopost

NOVEMBER 7, 2022

Addie Peters sits down with Host Olivia Messina to discuss her transition from teaching to tech and how she approaches social strategy for a global brand. You’re in for a treat as your host, Olivia Messina , takes the other side of the mic. Hot Topics: Social strategy for global brands from a B2B perspective.

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Twenty4 Social

NOVEMBER 17, 2020

10 Steps To Hosting A Viral Giveaway or Contest. Learn 10 Steps To Hosting A Viral Giveaway or Contest! In this Livestream, we’re going to take a close look at how to increase your social media productivity. The impact that social media is having for businesses today. We won’t just talk about how to use it.

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Buffer Social

AUGUST 16, 2023

In this article, I will share six key strategies I’ve used so far. By focusing on a niche, we were able to: Position the agency as an industry expert by creating specific valuable content, speaking at PR conferences, and hosting free marketing webinars. So how did I scale my PR agency to a coveted seven-figure powerhouse?

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Oktopost

APRIL 4, 2022

Enter Haily Moulton, Social Growth Marketer at Biteable, and the face behind Biteable’s YouTube and TikTok strategies. Instead of focusing on branded product videos, which flopped on the popular social network, she focused instead on humor. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

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Oktopost

JULY 29, 2022

Jessica Kalbarczyk gets candid about social strategy, crisis communication, and community. In this tell-all episode of Behind the Post, Host Olivia Messina is joined by a social media expert with over a decade of social media experience! Corporate social media content vs. employee advocacy content.

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Oktopost

AUGUST 23, 2023

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. Elizabeth shares how to nail a social media video, emphasizing the importance of hooking the audience in the first couple of seconds and always including captions. Catch all of the episodes here!

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Oktopost

AUGUST 23, 2023

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. Elizabeth shares how to nail a social media video, emphasizing the importance of hooking the audience in the first couple of seconds and always including captions. Catch all of the episodes here!

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Ignite Social Media

JANUARY 7, 2020

Social media conferences are an excellent way to learn about new strategies and approaches to social media marketing that other brands and industries are testing out. Check out our top picks for social media conferences to attend in 2020! locations, but they host events in 25+ cities globally.

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Proactive Report

MARCH 13, 2015

Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK. MANAGING YOUR SOCIAL MEDIA PR CAMPAIGNS. Host: Sendible. PR Tech Tools dashboard digital PR management online PR social media strategy technology webinar'

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Proactive Report

MARCH 13, 2015

Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK. MANAGING YOUR SOCIAL MEDIA PR CAMPAIGNS. Host: Sendible. Content Marketing Online PR dashboard digital PR management online PR social media strategy technology webinar'

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Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Aliza Hornstein , lead social media manager at WalkMe , goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community.

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Social Media Strategies Summit

JUNE 3, 2021

With the plethora of social media channels and content formats available, finding creative ways to get that content out that will engage and inform can be challenging – but it’s also an incredible opportunity to share your agency’s work in unique formats. Q&A with Photographer Ian Shive.

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Oktopost

DECEMBER 30, 2020

Disclaimer: Show was taped in an up and coming new studio and the audio quality presents a slight echo every now and then coming from the host. Daniel is a serial entrepreneur, B2B marketing expert, and social media enthusiast. Daniel is a serial entrepreneur, B2B marketing expert, and social media enthusiast.

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Oktopost

APRIL 9, 2024

However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

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Sprout Social

APRIL 29, 2021

At Sprout Social, marketing is not just about supporting sales teams, it’s about empowering sales. Marketing is a linchpin for revenue and our overall business strategy. With the power of social media, marketing teams are now also the eyes, ears and heart of an organization. Marketing strategies should start with social.

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Oktopost

APRIL 10, 2023

Kari Anderson shares the intricacies of a successful social presence that will keep your audience engaged and coming back for more! With a wealth of knowledge and expertise in B2B social media, Kari is passionate about the power of brand storytelling and the importance of relatability in connecting with audiences.

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Oktopost

JUNE 17, 2021

With a history of helping businesses drive exponential hyper-growth through global demand generation, programmatic and ABM strategies, she brings a strong understanding of the challenges B2B marketers face to the marketing strategy table. Episode Summary. Natalie, Oktopost’s first ever VP Marketing takes the hot seat. Stay in the Loop.

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