Waxing UnLyrical

FEBRUARY 10, 2016

If you’re a marketer who reads the lovely Shonali Burke’s tomes on Waxing UnLyrical and beyond, then you’re probably managing daily disruption, following thought leaders as they jump to SnapChat (and wondering why), watching podcasters use Blab to video an audio, all the while trying to meet client demands. What is Heart Marketing?

Marketing 70

Marketing Authentication Loyalty Small Business 70

Waxing UnLyrical

SEPTEMBER 18, 2013

Hosting an event is just the beginning of its life-cycle. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. If you’re hosting a meet-up, ask attendees to answer questions on-camera, and edit the montage together for distribution.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

JUNE 5, 2018

In March, my friend and colleague Heidi Sullivan stepped in to host the chat. In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. As in, we held the chats, but didn’t get to post the recaps because, well, #life. measurePR March 2018.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. And we see marketers doing influencer relations.

Team 213

Team Influencer Case Study Industry 213

Waxing UnLyrical

JULY 8, 2013

Why: A great free PR Resource Kit by Cision (full disclosure: client, this year I’m organizing and hosting several media panels for them), that provides resources to improve your content as well as a Q&A with media pros in NYC. How To Get Leads With Content Marketing. Content marketing is owning, as opposed to renting media!

Content 205

Content Resources Consultant Flickr 205

Waxing UnLyrical

MARCH 21, 2013

And neither is Davina Brewer , nor Laura Scholz , nor a whole host of other business owners (just do an Internet search for the phrase and you’ll see what I mean). We host, and participate in, Twitter chats. Certainly, this is how many of us market our services. We’re not mean people. We comment on other blogs.

Consultant 256

Consultant Hosting Flickr Questions 256

Waxing UnLyrical

SEPTEMBER 2, 2020

The Social PR Virtuoso® Master Course – which you might remember is the flagship online training program I launched in 2015 – is now one of the first in-depth, asynchronous online trainings proudly hosted and offered by Australia’s Centre for Strategic Communication Excellence.

Course 130

Course Training Consultant Class 130

Waxing UnLyrical

APRIL 9, 2020

It’s what marketers have been struggling with since Biz and Ev clicked their heels three times and said, “There’s no place like Twitter.” None of what I’m saying is “new,” btw. What to do?!

Eventful 334

Eventful How To Energy Training 334

Waxing UnLyrical

MAY 29, 2013

I was a little rusty, as this was my first guest host of a chat in 2013. Jen Zingsheim is Vice President of Products and Services for eOutreach , driving product development plans to better meet the needs of public relations and marketing professionals. Guest Post by Jen Zingsheim. Hello folks!

Klout 225

Klout Analysis Influencer Conversation 225

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. No one enjoys having their value reduced to a number, or bid for at an auction.

Communities 239

Communities Case Study Patterns Study 239

Waxing UnLyrical

AUGUST 3, 2016

Thanks again to Aly Saxe and Heather Whaling for being such great guests, and a special thank you to Shonali for letting me guest-host! We’re also super stoked to have Jen Zingsheim-Phillips as our guest host, a long time #measurePR supporter and a true measurement guru in her own right. August #measurePR Announcement.

Report 100

Report HootSuite Metrics Hosting 100

Waxing UnLyrical

FEBRUARY 5, 2014

Having persuaded Rod, Pete moved on to the larger market. Pete and Rod created packaging for the product and took an internet marketing approach. After auditing a class on internet marketing, they paid the professor of their course to create a website for them. Pete: People loved it, and so did their dogs.

Startup 237

Startup Class Eventful Retail 237

Waxing UnLyrical

FEBRUARY 25, 2015

Hosting duties were shared by guest hosts Deanna Boss and me. It was a tremendous chat, and a thrill to guest-co-host with the very talented Deanna Boss. It was the FIFTH anniversary of the chat, which merited some special fanfare. Guests were Katie Paine (who was a guest on the very first chat!), The February #measurePR recap.

Metrics 100

Metrics Skills Hosting Consultant 100

Waxing UnLyrical

FEBRUARY 23, 2011

A live, informal networking and résumé critique session, hosted by PRSA/Detroit and for which Identity Marketing & Public Relations is providing refreshments: 5:30-7:30 pm. Fast Horse is hosting a face-to-face event, from 5-7 pm. RSVP at the bottom of the post; Gini Dietrich is your Chicago champion as well. Minneapolis.

Eventful 254

Eventful Hashtag Meeting Hosting 254

Waxing UnLyrical

OCTOBER 21, 2016

22 , 5-7 pm, Duncan Alney of Firebelly Marketing & I of Shonali Burke Consulting are co-hosting a private event at Duncan’s beautiful home in Indianapolis. 23 , Heidi Sullivan (Cision) & I are co-presenting at #PRSAICON on influencer marketing. 2:45-3:45 pm, White River H. Also on Sun., White River E. Also on Mon.,

Eventful 100

Eventful Conference Consultant Hosting 100

Waxing UnLyrical

AUGUST 28, 2013

At Cision, we’ve been hosting a Behind the Story panel series. Susan Rubin is a marketing specialist at Cision , where she manages its webinars and events , among other activities. If you are out to sell to your audience, don’t lecture them on industry trends. Pick a Theme. Tip: make it easy to understand.

Eventful 230

Eventful Tips Consultant Survey 230

Waxing UnLyrical

MARCH 2, 2016

“Doing something rather than doing nothing is therapeutic.” ~ Dr. Jane Karwoski ( @socialnetshow2 ), Experimental Psychologist & Host of the Social Network Show. ” ~ Dorie Clark ( @dorieclark ), Marketing Consultant, Author of Stand Out. ” ~ Dorie Clark ( @dorieclark ), Marketing Consultant, Author of Stand Out.

Consultant 100

Consultant Social Networking Hosting Energy 100

Waxing UnLyrical

MARCH 2, 2016

“Doing something rather than doing nothing is therapeutic.” ~ Dr. Jane Karwoski ( @socialnetshow2 ), Experimental Psychologist & Host of the Social Network Show. ” ~ Dorie Clark ( @dorieclark ), Marketing Consultant, Author of Stand Out. ” ~ Dorie Clark ( @dorieclark ), Marketing Consultant, Author of Stand Out.

Consultant 0

Consultant Social Networking Hosting Energy 0

Waxing UnLyrical

JULY 20, 2015

Digital Marketing Revitalises Heritage Brands. Why: “In today’s world, influence is hosted by a wide variety of people through a broad range of varying media,” explains Irene Martinez, as she discusses the #YoutubeAsksObama campaign in this Augure post. ” 3. YouTubeAsksObama [Influencers case study].

Case Study 100

Case Study Study Influencer Consultant 100

Waxing UnLyrical

NOVEMBER 2, 2016

Her example: “Paul Hall, also known as the “Main Money Man,” is an investment banker and radio host.”. Here are some examples: “Sweeping floors and cleaning spills were among Shawn’s childhood responsibilities with Ravitz Family Markets. Highlight how you got started. Why not include it?

LinkedIn 100

LinkedIn Journal Authentication Applications 100

Waxing UnLyrical

DECEMBER 7, 2011

He has worked in communications and PR for 25 years, and specializes in social media, consumer marketing, product launches, corporate and internal communications, b2b and entertainment. Martin blogs at myPALETTE and is one of the hosts of the Inside PR podcast. My Wake Up Call.

B2B 242

B2B Social Media Applications Hosting 242

Waxing UnLyrical

APRIL 25, 2012

In terms of integrated marketing communications (IMC), I believe Red Bull is still applying an above the line (ATL) and below the line (BTL) approach for its communication strategy. With just a few simple steps, the word could have reached a whole host of people sitting in different parts of the world.

Energy 160

Energy YouTube Travel Campaign 160

Waxing UnLyrical

MAY 24, 2011

Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. After all, as long as there is a demand for the metric, it is bound to remain commercially available on the market.

Social Media 227

Social Media Metrics Flickr Industry 227

Waxing UnLyrical

DECEMBER 21, 2015

Content Marketing: Without Community, It’s Only Half the Equation. And I think people, I mean marketers, sometimes forget how important people, I mean the community, are (is). Is it Shortsighted Not to Host Your Own Blog? Why: More than anything else, I like to bring people together. That’s how I get my jollies.

Consultant 100

Consultant Analytics Communities Skills 100

Waxing UnLyrical

JUNE 24, 2016

And really… I was invited to host a digital event from one of the best conferences of our industry… in London. On where PR fits within the integrated communications context: A2: PR is a two-way communication channel now that weaves itself throughout all of marketing and business. A2: PR/Marketing collaboration = success.

Eventful 105

Eventful Analysis Banking Curation 105

Waxing UnLyrical

OCTOBER 7, 2011

And don’t miss the next #measurePR chat on Tuesday, October 11, 12-1 pm ET (yes, this coming week) when Jen will return to guest-host the chat with special guest Don Bartholomew of Fleishman-Hillard. Image: Beth Kanter via Flickr, CC 2.0.

Influencer 163

Influencer Flickr Analysis Hosting 163

Waxing UnLyrical

MAY 18, 2015

Btw, that photo was taken at a thought leadership panel discussion I participated in a few months ago, co-hosted by WWPR , ColorComm , and Johns Hopkins , all organizations I’m involved with in some capacity or other. Building a lasting quality reputation through content marketing and social media takes consistent, concerted effort.”

Insurance 100

Insurance Consultant Reputation Industry 100

Waxing UnLyrical

AUGUST 15, 2016

I oversee all ABX marketing, public relations, social media and sales. But, of course that was years ago and I’ve come to understand its value and necessity as part of larger marketing programs. Hubspot is the tool we use for all marketing and PR outreach. Why do you care about Social PR?

Hubspot 100

Hubspot Syndication URL Training 100

Waxing UnLyrical

JUNE 3, 2011

But there seems to be a lot of cofusion both on the part of employers and job candidates, and a lot of jobs that actually entail managing a company’s social media marketing efforts are being billed as community management positions. That’s social media marketing. Don’t hire a marketing person.

Communities 195

Communities Social Media Management Klout Flickr 195

Waxing UnLyrical

FEBRUARY 24, 2016

For example, if you are hosting a Twitter chat and you want to get questions to the guests ahead of time, you can collaborate with them. SproutSocial: Snapchat Marketing Guide. Waxing UnLyrical: How to Measure PR and Marketing Outcomes on Snapchat. Cision: 5 things you need to know about Snapchat.

Collaboration 100

Collaboration Platform Class Proposal 100

Waxing UnLyrical

DECEMBER 13, 2012

By now, most people with an Internet connection have at least heard of Kickstarter , the crowd-sourced fundraising site that began in 2008 (and is now joined by a host of other competitor platforms). Christopher regularly contributes to the Promo & Marketing Wall blog. That’s no longer the case.

Wikimedia 204

Wikimedia How To Banking Wireless 204

Waxing UnLyrical

APRIL 29, 2015

Each September, Boys to Men (BTM) hosts its annual crowd-funding event, 100 Wave Challenge , during which it takes inner city kids out surfing. If your organization is interested in hosting a community fundraising event, consider the following guidelines to help you achieve success. Define Your Mission/Message.

Communities 100

Communities Eventful Case Study Groups 100

Waxing UnLyrical

NOVEMBER 29, 2011

This Fall the University at which I work hosted a career fair, cramming booth-after-booth of employers looking for new recruits into the main gymnasium. What has been your experience with QR codes, displays and marketing at career fairs and such events? All in all, a rather excellent QR code adventure.

iPhone 168

iPhone Flickr Groups Groups 168

Waxing UnLyrical

NOVEMBER 4, 2015

Author information Martin Waxman Martin Waxman is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy at University of Toronto.

Committee 100

Committee Film Mobile Flickr 100

Waxing UnLyrical

OCTOBER 9, 2015

The October #measurePR Twitter chat (just this past week) was hosted all the way from India (I’m still here!). On practical level, big difference is refusal of some – big – markets to give up their AVEs. So it just seemed natural to take a closer look at PR measurement around the world. measurePR [link].

Metrics 100

Metrics Consultant System ROI 100

Waxing UnLyrical

SEPTEMBER 9, 2015

They were hosting it in a metro city where people would attend the opening keynote, leave for the day and then return for the evening cocktails. As the profession evolves in an emerging market like India it will become increasingly necessary for such interactions, making this an apt name for the conference.

Conference 100

Conference Eventful Aggregator Consultant 100

Waxing UnLyrical

OCTOBER 17, 2011

Together with our Marketing, Brand and Corporate Affairs teams, we developed a thorough plan to ensure our message and approach was consistent across all channels for the campaign. Each year we are seeing more and more campaigns integrate traditional marketing communications tactics with new and social media.

Banking 218

Banking Sentiment Campaign Team 218