How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.
How to Choose the Right Content Marketing Software
Convince & Convert
NOVEMBER 11, 2015
It’s not easy choosing the right software for your content marketing efforts. While there have been plenty of attempts to make sense of all the different software choices that are available to you, they tend to confuse and daunt more than help. Not every software vendor is a point solution. Otherwise, it uses signals like how many social media followers that vendor has.
How to Measure Social Media Success for Your Small Business
JUNE 20, 2014
With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. 5. Social media measurement comes in different levels.
Hootsuite vs Tweetdeck: I’m Going Owl The Way
MARCH 8, 2011
For quite some time Tweetdeck was my preferred choice when it came to social media management software. I’ve typically chosen software based solutions over web based ones for speed and performance when it comes to high touch computing. Constant software hangs, and slow downs just finally got to me and I decided it was time to take another look at Hootsuite. I’m glad I did as I’ve really enjoyed the user experience with Hootsuite. I’m actually finding myself preferring the web based experience. Social Media Software
Clearing Clouds of Confusion – the 5 Categories of Social Media Software
Convince & Convert
MAY 20, 2012
The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. Let’s at least try to sort out the categories of software that exist. ” .
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?
HootSuite for Blogging – Twitter Management for Bloggers
APRIL 13, 2010
HootSuite offers many great features that can aid bloggers in managing their Twitter accounts for blogging uses including promotion, monitoring, keyword tracking, reputation management and more. The following are reasons I chose to use HootSuite as my primary Twitter management tool, and the ways I use it to help in my blogging. This is the reason I chose HootSuite in the beginning.
Social Media Management Software Ranked and Rated
Convince & Convert
JANUARY 5, 2012
Today, Jeremiah Owyang and the team at Altimeter released a new report (to which I contributed) called “A Strategy for Managing Social Media Proliferation.” ” It looks at the issues faced by large corporations when social media accounts steadily expand like Simon Cowell’s ego, creating lack of coordination and increased risk for social media crisis.
Using SocialCentiv Twitter Marketing Software for Lead Generation
SEPTEMBER 30, 2014
We’ve always thought of Twitter as a social media site to connect with others and see their Tweets. To describe it, I would say that it’s a type of “HootSuite” and “lead generation” dashboard site all in one. The post Using SocialCentiv Twitter Marketing Software for Lead Generation appeared first on Bill Hartzer.
22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog
OCTOBER 31, 2010
Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. Also offers a white label option for agencies.
Social Media Online Courses and Training
JANUARY 11, 2015
Shares My online courses are on Udemy – please scroll down to “teaching” – to join the 3000+ social media students undertaking my courses! How to Automate, Autoschedule and AutoFollow on Social Media : . Save Time: Learn about autoposting and autoscheduling , natively within Facebook & Twitter as well investigate which social media dashboards are best for automation – Hootsuite, Sprout Social and Buffer. “Just working through your social media automation Udemy course. Thank you John!
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very or “somewhat important to their marketing or business strategy. How should you integrate social media with other marketing tactics like email?
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. Inefegy Social Radar.
Top 5 Rated Social Media Management Tools
The Social Media Hat
AUGUST 1, 2016
Social Media Top 5 Rated Social Media Management Tools. What is the best social media management tool on the market? There are countless social media management tools on the market right now, and many of them have some extra features that would benefit different types of businesses. Sprout Social. Hootsuite. Agorapulse. Buffer.
12 Social Media Tools for Scheduling and Publishing Updates Compared
JANUARY 19, 2015
In the never ending search for tools to make social media management simpler, I decided to research several tools that help you update multiple social media networks in one place. In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. Social Media Tools Compared.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s not what you almost certainly think.). Visual.ly ). 8.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. 39 social media tools I will use today.
How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
Use social media as well as email marketing to promote your content. How Inbound Media Relations Works. Not only that, with inbound PR you turn into a media company. That not only attracts customers, it attracts the media, too. Now you might be asking “How do I do inbound PR when I can’t afford one of those fancy marketing software tools?”.
The Productive Online Business Toolbox: My Must-Have Tools
Techipedia: Tamar Weinberg
MARCH 22, 2011
Rapportive is a social CRM, giving you important information about the person who is emailing you. If they’re connected via social networks, you get their picture, their location, and job titles, in addition to their Twitter feed and Facebook updates (if available) and links to their social profiles. HootSuite. Hopefully, they’ll do the same for you. Gmail.
How to Get Insanely Productive with Social Media Updates to Scale Your Referral Traffic
MARCH 17, 2015
Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence. Therefore making some sort of social media editorial calendar to keep yourself accountable is a great idea. Weekly Social Media Editorial Calendar. Social Media
Six FREE Tools To Measure Social Media for Business
PWB Marketing Blog
OCTOBER 10, 2011
Facebook and other social networks equip you with limited analytic tracking tools. Once you start to delve deeper into social media marketing, you will find you need a more robust measurement platform. Our six favorite free tools (and two paid) for measuring social media are: Social Mention (free) – real time search engine that monitors over 100 social media properties.
24 Full Service Tools to Manage B2B Social Media
SEPTEMBER 30, 2010
As the final wrap-up in our ongoing series of Social Media Management Systems (SMMS) reviews for B2B companies, we’re providing a list of the most popular desktop and web-based systems on the market. The social networks that each systems supports is listed along with the price (if published). We encourage anyone in the market for a social media management system to understand the features and functionality you need first, then find a system that matches your requirements and budget. HootSuite : Basic or Pro Accounts. Read our HootSuite review.
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ mattgalloway Wow thanks, I really appreciate that. This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM.
The Fifteen Classes of the Social Business Software Suite (Q4, 2010)
OCTOBER 3, 2010
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. The social software space has ballooned into a disparate set of technologies, data types, and over 1000 vendors confusing buyers.
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. This nifty piece of software allows you to specify page title, description, and keywords for each post. No – I’m not a paid spokesperson for HootSuite!
Robust Collaboration Tools to Empower the Modern Social Media Marketing Team
AUGUST 19, 2014
Social media is the perfect medium for treating clients well and your team needs to be working in unison to achieve this. These tools are the hallmark of the new industrial revolution that is currently taking place in social. The service integrates with popular apps like Hootsuite, Google Apps for Business, browser extensions and has a mobile app. Hootsuite.
Social Media Optimization 3 Steps to Tweeting with a Purpose
Convince & Convert
AUGUST 18, 2011
Social media optimization gives you the ability to not waste bullets. As Charlene Li said – and I routinely steal this line – “social media isn’t inexpensive, it’s different expensive.. Getting smarter at social analytics requires three things: 1. mindset shift on your part about social media optimization.
Social Media Job Opening: Social Media Manager in Dallas Texas
JANUARY 15, 2013
Here at Standing Dog , we have a job opening (an immediate need) for a social media manager. If you have lots of great experience managing social media accounts in the Travel, Real Estate, and Entertainment industries, then you might be interested in applying for this open position. Social Media Manager at Standing Dog. Social Media Social Media Marketing
Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
Social media has fundamentally altered the practice of public relations. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.
Get Social Media Right: Five Things you Just Can’t Miss
DECEMBER 10, 2014
There’s no doubt social media is important for businesses to engage with potential and existing customers. Social media is best used for engagement. Social media allows you to sell (without actually pushing). At least 72% of people surveyed by HootSuite state that they are likely to buy from a company they first interacted on Twitter, for instance.
Will the CoTweet gamble pay off?
JANUARY 22, 2012
CoTweet , the easy-to-use and fantastically handy social media tool that lets many individuals to collaborate on publishing content on Twitter, is going the way of the Dodo in a few weeks. The company says: “We want to express our sincere thanks to those who have helped us evolve CoTweet into the leading social media management solution. Will people be prepared to pay enterprise-type fees for enterprise social media software? Three biggest myths of social media. Social vs. Digital Definitions (pr-squared.com).
How Business Owners Can (REALLY) Calm Social Media Anxiety
JULY 5, 2012
A little while ago, I wrote about the terrible advice Jay Goltz gave to small business owners about social media , and what advice he should have given. Barry Moltz’s “How to Calm Your Social Media Anxiety” article misguides business owners into the type of thinking that actually makes them ineffective with social media. Here Social media is one of the “4Ps” in the marketing mix. Pushing social media into the marketing box will make you less effective. Same thing with the social media platforms you choose.
Moving From Back Pats to Business, Social CRM Is For Real
Convince & Convert
JUNE 10, 2012
As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. Indeed, smart companies track social media’s impact on desirable behaviors such as lead generation, repeat website visits, and even corollation-derived ROI. It exists.
15 Ways to Make Your Social Media Strategy a Complete Fail
SEPTEMBER 5, 2013
In fact, recent studies by Manta have found that 60% of small businesses have yet to see a significant ROI from their social media strategy. According to Social Media Guru Ted Rubin , the problem has everything to do with faulty company strategies. You’ve got to invest your energy wisely, and build a social media strategy that’s bulletproof.
How to Use Your CEO’s Twitter Account to Build Brand Loyalty
Convince & Convert
SEPTEMBER 11, 2015
dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. We’ll dive into the many benefits of executive involvement in social media, then give you seven Tweet Templates to give your executives a road map if social networks are uncharted territory for them. CharityName.
Social Media From A to Z: A Glossary
JUNE 30, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media From A to Z: A Glossary by Pam Dyer on June 30, 2010 Share The social media landscape is changing quickly, and it’s filled with terms that are strange to those who aren’t familiar with it. Comments are a primary form of two-way communication on the social Web.
4 Real-Time Monitoring Tools that Save Your Brand Time
Ignite Social Media
AUGUST 17, 2016
This daunting task seems like a nightmare to any individual managing a social channel for a brand or organization. Engagor is a very user friendly social engagement tool that offers many capabilities. For starters, the inbox allows you to receive incoming messages from multiple social channels. Hootsuite. But don’t worry. The world of technology has come to the rescue.
How to Use Competitive Social Monitoring on Twitter
Convince & Convert
MARCH 23, 2016
The power of competitive social media analysis is not the awareness of every tweet or post. From whitepapers to webinars, from eBooks to events, if it is happening, it will show up on social media. By gathering competitive social data, you’re gaining insight into all your competitors’ digital marketing. Hootsuite (@hootsuite) January 19, 2016.
16 Free Must-Read eBooks About Social Media
FEBRUARY 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 16 Free Must-Read eBooks About Social Media by Pam Dyer on February 3, 2010 Share Whether you’re keeping up with family members or growing your company’s brand, social media has become integral to many aspects of our lives. Here are some ebooks that can get you started on your path towards social media success or help you kick things up a notch if you’re already active on the social Web. Building a Social Media Team , Amber Naslund. link].
Need a little Social Discipline?
DECEMBER 30, 2011
I follow almost 4,000 people on Twitter , over 1500 on Linkedin , and more on Facebook , Google+ , blogs , forums, a zillion social networks, wikis and more. I get around 800 emails a day (half of them are alerts, newsletters and feed reports for my clients). I’m not bragging, there are plenty of people with more, it’s just a fact of my life. Great question. I don’t.