Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media
JUNE 21, 2012
When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. – but of those I have tested, here is what I currently think is the holy trinity of managing social media. What to do? Such is life.
3 Tips for Using Social Media for B2B Marketing
DECEMBER 27, 2016
Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Employ Someone Who Knows Social Media, Not Just Your Business.
Building My Social Selling Nest at Hootsuite
JANUARY 19, 2017
Last year started off professionally as the pentacle of my career. I had maneuvered my way over the years from the role of inside salesperson to being the head of social media at the world’s largest professional social network. For the Peeple by the Peeple. I’ve taken a new role at Hootsuite as an Industry Principal for Social Selling. 29 2009.
The Dark Side of Social Media
APRIL 6, 2015
love social media. Sure, we kind of expect to hear about people being stalked because of social media. Again, something that doesn’t make you super excited to use social media. Social Media is Magic. Those all go into Hootsuite and I let them run their course. Are You On Social Media All Day? By Gini Dietrich. link].
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.
01/24/2014: Social Media Snapshot
JANUARY 24, 2014
Categories: Blog , Facebook , Google , SEO , Social Media Marketing , Twitter Tags: Facebook , Google , HootSuite , Instagram , social media , Social Media Marketing , Twitter , uverVU Social Media Snapshot Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).
How to Measure Social Media Success for Your Small Business
JUNE 20, 2014
With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. 5. Social media measurement comes in different levels.
Social Media is Like the Telephone
SEPTEMBER 29, 2015
And, while I’m never in love with their negative perception of social media, I’ve realized it’s best not to argue. However, there are also a ton of new ideas, business connections, successful media pitches, and behind-the-scenes information just waiting to be discovered. Social Media is Like the Telephone. By Christopher Whitcomb. It’s all about how you use it.
3 Ways Social Media can Boost Sales Success
Buzz Marketing for Technology
MAY 7, 2013
Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides great way to connect with potential buyers. Social media provides the sales person a platform for sharing value, which builds reputation and affinity for the seller.
48 Ways to Measure Social Media Success
DECEMBER 20, 2011
Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Similarly, in social media marketing, there are numerous intermediate “process” measures that don’t fit into an ROI equation, but which are vital in optimizing social media efforts in order to minimize “I” and maximize “R.” Nine Blog Metrics. Overall traffic.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured?
How to Produce Social Media Content for Your Business
NOVEMBER 29, 2014
If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! Ideas for Content on Social Media. Viola! Videos.
Social Media Has Created Two Types of Users
SEPTEMBER 24, 2012
Social media is an ingrained process that now owns a segment of our personal and professional worlds. At work we have segmented time allotted to monitoring Radian6 (now known as the Salesforce Marketing Cloud ) or Jugnoo (client), or browsing Hootsuite for interesting content. Grouping Social Media Users. Today’s guest post is by Tyler Orchard.
Hootsuite vs Tweetdeck: I’m Going Owl The Way
MARCH 8, 2011
For quite some time Tweetdeck was my preferred choice when it came to social media management software. I’ve typically chosen software based solutions over web based ones for speed and performance when it comes to high touch computing. Constant software hangs, and slow downs just finally got to me and I decided it was time to take another look at Hootsuite. I’m glad I did as I’ve really enjoyed the user experience with Hootsuite. I’m actually finding myself preferring the web based experience. Social Media SoftwareWhat’s your preferred solution?
Seven Ways to Launch a Product Without a News Release
JANUARY 19, 2017
Communication PESO Model Blog facebook ads facebook pixel Hootsuite integrated pr PESO model relationship building salesforce Social Media StartUp NationYou're ready to launch a product and now all you need is a news release. Right? Hold up, there! Gini Dietrich outlines the seven far better ways to launch a new product.
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?
Managing Social Media Campaigns
MARCH 5, 2013
Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. Tips on managing social media campaigns.
4 Free Social Media Spring Cleaning Tools
MARCH 28, 2016
Spring has sprung and it’s time to clean up your social media channels! For Twitter: Hootsuite’s Grade Your Social. Authenticate with your Twitter account and Hootsuite’s Grade Your Social will give you a grade from A to F based on reach, engagement and profile scores. Blogging Facebook Instagram Social Media Management Twitter
HootSuite for Blogging – Twitter Management for Bloggers
APRIL 13, 2010
HootSuite offers many great features that can aid bloggers in managing their Twitter accounts for blogging uses including promotion, monitoring, keyword tracking, reputation management and more. The following are reasons I chose to use HootSuite as my primary Twitter management tool, and the ways I use it to help in my blogging. This is the reason I chose HootSuite in the beginning.
App Of The Week: HootSuite
The Social Media Incubator
OCTOBER 23, 2013
It’s a very popular social media organizer for both businesses and individuals. HootSuite allows you to manage all of your social networks in one place. Whether it is your Facebook profile, a Facebook page you manage, a Twitter account, a LinkedIn or any of the many others, HootSuite gives you the chance to manage all of them from one dashboard.
Social Media Management Must-Have: ScheduGram
OCTOBER 5, 2015
In my first must-have post, I wrote about Sprout Social —my favorite tool for scheduling content on Facebook, Twitter, LinkedIn and Google+. ScheduGram doesn’t just send you a reminder to post to Instagram like Hootsuite and other platforms, it actually posts to Instagram for you. Must-Haves Social Media ManagementIt doesn’t schedule posts to Instagram.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Offers audits and reports plus daily social media alerts. Social Response ($) | Formerly Cotweet.
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral.
Win A Free Copy Of The Unofficial Book On Hootsuite!
The Social Media Hat
APRIL 25, 2016
Social Media Win A Free Copy Of The Unofficial Book On Hootsuite! This is your chance to be one of FIVE LUCKY WINNERS who will each receive a free digital copy of The Unofficial Book On Hootsuite, The #1 Social Media Management Tool. They'll also each receive a copy of my Social Media In 30 Minutes A Day Checklist. Hootsuite Book Giveaway.
02/28/2014: Social Media Snapshot | Extend Facebook Reach, Twitter Promoted Accounts, LinkedIn’s Makeover & More
FEBRUARY 28, 2014
Categories: Blog , Facebook , Google , HootSuite , LinkedIn , Monitoring , Social Media Marketing , Twitter Tags: Facebook , Facebook Messenger , Firefox , Google , linkedin , Promoted Accounts , socia media , Twitter , Who''s Viewed Your Profile Facebook Tags, Twitter Promoted Accounts, Google Helps Local Media, and more! Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.
15 Awesome Social Media Apps for iPhone
JULY 20, 2016
Using your mobile for social media marketing will make you more productive and efficient when marketing your business on social media. Some applications will just waste your time and some will benefit your business. The applications we have selected below will make you more effective on social media. Manage your social media presence.
HOW TO: Find Facebook RSS Feeds & Add Facebook Notifications to Hootsuite
APRIL 19, 2013
How to pull in Facebook Notifications into Hootsuite from Facebook Profiles and Pages using RSS feeds. How to Add Facebook Notifications to Hootsuite and use Facebook RSS feed. 1. Add Facebook Notifications to Hootsuite. Go to Hootsuite and “Add Stream” as normal. Facebook howto social media feeds Hootsuite Notifications Pages profile rss
Time-Saving Tools and Apps for Social Media Management
JANUARY 6, 2015
Social media helps you boost traffic to your website (and your physical office!), Appropriate, effective management is the key to ensuring you get the returns for your social media marketing investments. The management of social media initiatives will help you align your people, time, budget and expenses together with your goals for successful completion of campaigns.
Association Social Media: ASAE
OCTOBER 8, 2014
——————— Let’s welcome Lauren Precker, Social Media Manager for ASAE to the SocialFish stage! 1 ) First things first – in what department in your organization does your role sit? ASAE is active on a variety of social media platforms both public and private. One of my favorite tools is Hootsuite. Thanks Lauren!
My Best (Free) Tools to Manage Your Day-to-Day Social Media Marketing
JUNE 2, 2011
There are a ton of tools out there – free and paid – to manage your daily social media activity. Social Media Management Tools Social Media Marketing Tips Facebook Google Alerts Google Analytics Hootsuite Social Media Management Social Media Monitoring SocialMention TweetStats TwentyFeet Twitter Wefollowhave picked out the primary tools that I use on a daily bases, for myself and my clients, that I think will be the most useful to share with you, the SMB owner.
5 Reasons Your Social Media ROI Sucks
OCTOBER 23, 2014
Sometimes your social media goal doesn’t relate directly to bottom line revenue or profits, so you aren’t able to tie social success to a bottom line number. Almost always, you have to do something custom to track social media accurately. That Otherwise, you’re probably only seeing 20% of your actual social traffic come up as “social”.
How to Make Social Media Less of a Time Suck
SEPTEMBER 12, 2012
Because of the fast pace of social media, we are constantly bombarded with distractions from one social network or another. You have to participate and engage consistently, Facebook seems to change something on a weekly basis, Google has all of these animal-named announcements, new social networks pop up all the time…it’s exhausting to keep up with everything! Hootsuite.
List of 3rd Party Social Media Tools #Blab #socialmedia
SEPTEMBER 30, 2015
Shares Whether you are a VA looking after the Facebook and Twitter of a small business or the marketing manager who needs to social media Monitor Instagram and Risk Management, social media tools to schedule, automate, autofollow, autotweet, monitor are critical to saving time and resources. Multi Platform updates – Hootsuite, Buffer, SproutSocial.
5 Must Have Social Media & Productivity Chrome Extensions
JULY 11, 2011
With my increased usage, I’ve come across a variety of social media themed extensions that I have tried out, and the following 5 are the ones I find the most useful and worthy of my screen real estate. If you are using HootSuite, it’s especially great as the links use their web shortener which provide you analytics so you have access to your sharing data. Social Media Softwar
10 Tips to Shave Hours Off Your Social Media Marketing
Convince & Convert
JULY 27, 2015
According to recent research by LinkedIn , 94% of all SMBs in the United States leverage social media for marketing themselves to their audiences. 60% of SMBs that embraced social media claimed that social media marketing got them new customers. With that kind of success, it follows that social media marketing involves some painstaking hours of work.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. know—Reddit?
Think Twice About Automating Your Social Media Efforts
DECEMBER 21, 2011
I recently participate in an Twitter chat where the conversation turned to whether or not it’s a good idea to automate social media activities. Good suggestions that came from the chat included using tools like Tweetdeck or Hootsuite to schedule similar messages throughout the day so all of your followers get the information, regardless of their time zone. Cheers!
BrainDump: 101+ Things You MUST Know About Social Media For Business
FEBRUARY 3, 2013
I’ve been meaning to do this braindump for a while now. I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. paid media plan.