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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. How are goals and strategies for content marketing changing? Budgets are growing.

Research 257
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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. The main problem is that there are so many Hootsuite hacks it’s hard to know where to start. Hootsuite hacks for scheduling and publishing . Here’s our full guide on how to bulk schedule social media posts using Hootsuite.

HootSuite 140
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New at Hootsuite: Instagram Enhancements, Inbox Updates & More Apps

Hootsuite

To help you create the content you need to drive engagement, we’re adding Stories and carousel posts to the roster of formats supported within Hootsuite. If Stories are part of your strategy, make sure you’re using our new capabilities to create, visualize, and schedule right from the Hootsuite dashboard. Source: Hootsuite.

HootSuite 119
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Top Twitter Demographics That Matter to Social Media Marketers

Hootsuite

And Twitter demographics are no different. So what about Twitter? In short, the Twitter population is younger, wealthier, and more educated than the average American. Get to know who’s on the platform to improve your Twitter marketing efforts. How many Twitter users are there in 2020? Source: Twitter.

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Twitter Marketing: The Complete Guide for Business

Hootsuite

With more than 145 million active daily users , Twitter should be a part of your marketing strategy. We’ve got everything you need to create and implement a highly effective Twitter marketing strategy that gets results. How to create a Twitter marketing strategy. Audit your accounts.

Twitter 145
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10 Content Marketing Tools That Will Make Your Job Easier

Hootsuite

Marketers need to take the same approach. That’s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing is a big job. What is a content marketing tool?

Tools 105