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| | SOCMED SEAN
SEPTEMBER 4, 2013 [Health Care, Insurance] Should We Expect Health Care Professionals To Post And Tweet?
Often absent from the online conversation, however, is the voice of the health care professional. Regardless of generation, most health care professionals express concerns about not allowing social media usage to diminish the time they have to be available for in-person patient conversations. What do all these conversations have in common? Is it lack of time? Cheers!
| | WAXING UNLYRICAL
NOVEMBER 30, 2012 [Health Care, Insurance] Social Media: The Key to Transforming Doctor-Patient Communication
Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. Here are three social media obstacles health care providers face and the underlying opportunities each present. 1. News Health article. Your child has come down with a rasping cough. costs.
JANUARY 21, 2016 | CONVINCE & CONVERT
[Health Care, Insurance] How Visuals are Telling the NAIAS Story
DECEMBER 2, 2013 | PROACTIVE REPORT
[Health Care, Insurance] Proving Value vs ROI in PR
OCTOBER 9, 2013 | FIREBELLY
[Health Care, Insurance] Obamacare And Social Media: 5 Must-Reads
SEPTEMBER 4, 2013 | SOCMED SEAN
[Health Care, Insurance] Should We Expect Health Care Professionals To Post And Tweet?
JULY 24, 2013 | WAXING UNLYRICAL
[Health Care, Insurance] Social Media: The Key to Transforming Doctor-Patient Communication [Redux]
MAY 26, 2013 | CONVINCE & CONVERT
[Health Care, Insurance] IBM’s Watson Engages Customers with Youtility
| | FIREBELLY
OCTOBER 9, 2013 [Health Care, Insurance] Obamacare And Social Media: 5 Must-Reads
The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. GetCovered Obamacare Square: Health Care Tries to Go Viral. What Social Media Can Teach Us About The Affordable Care Act (Or Is It Obamacare?). Read all about it below.
| | SOCIAL MEDIA STRATEGERY
MARCH 22, 2009 [Health Care, Insurance] Crowdsourcing Our Health – Using Social Media to Educate and Unite.
Development Social Media Crowdsourcing Our Health – Using Social Media to Educate and Unite the Public Mon, Mar 23, 2009 Social Media “Social media on the Internet are empowering, engaging, and educating consumers and providers in health care. THINK-Health Three different things happened to me last week that got me thinking about this concept of Health 2.0.
| | SPIN SUCKS
AUGUST 2, 2011 [Health Care, Insurance] Seven Ways to Change the Perception of PR
The communications industry is guilty of deception – even murderous deception, if you believe the following books: Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans. Today’s guest post is written by Glenn Ferrell. You get the picture. It’s in the past, but it still hurts. We humans do lousy induction.
| | WAXING UNLYRICAL
JULY 24, 2013 [Health Care, Insurance] Social Media: The Key to Transforming Doctor-Patient Communication [Redux]
and will be particularly interesting to you if you work at the intersection of health care and social media. Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. News Health article. This originally ran on Nov. 30, 2012. Education. Benefits v.
CONVINCE & CONVERT | THURSDAY, JANUARY 21, 2016 [Health Care, Insurance] How Visuals are Telling the NAIAS Story
Health: JP Morgan Healthcare Conference. In terms of who had the most to share of stories around the JP Morgan Healthcare Conference, Bloomberg paved the way among media outlets: Since the show kicked off, Bloomberg has been providing full reports from the conference, with stories ranging from “ Anthem, Aetna Lead Health Insurer Rally on 2016 Forecasts ” to “ Health Care’s $605 Billion Buying Binge May Slow in 2016.” Politics: State of the Union. Highlights? Innovation is the Top #JPM16 Issue. Literally Saving Lives at #JPM16. MORE >>
PWB MARKETING BLOG | THURSDAY, MARCH 28, 2013 [Health Care, Insurance] Some Basic Branding “Don’ts”
Unless same sex marriage impacts your business in some way (for example, you’re a health care insurer and you have some cogent thoughts on the economic impacts of partner benefits) then leave it alone. Recent social media traffic has me feeling like some basic reminders are in order for companies who are using these channels. Be your brand. Not something you saw on TMZ. Don’t #1: Trendy Stuff. By the time you became aware of the Harlem Shake, it was already passé. That’s really swell that your CFO wanted to wear a gorilla suit. Be your brand. Not something you saw on TMZ. MORE >>
CONVINCE & CONVERT | SUNDAY, MAY 26, 2013 [Health Care, Insurance] IBM’s Watson Engages Customers with Youtility
Since its Jeopardy debut in 2011, IBM has deployed Watson in health care to help nurses navigate care (they’re choosing its recommendations 90-percent of the time in that deployment) and assisted cancer researchers expedite their progress, saving a couple of years worth of research time. Or, you might experience Watson in a call center when you phone in to discuss and change your insurance during annual open enrollment. It destroyed its competitors. How Watson Works. Digest and understand natural language (“how can a house burn up while burning down?”). MORE >>
PROACTIVE REPORT | MONDAY, DECEMBER 2, 2013 [Health Care, Insurance] Proving Value vs ROI in PR
Here’s one example of how it is being done in the health care sector. The Progressive Insurance refusal to pay out a claim last year lost them more than 1000 customers. 2014 will see more emphasis on reporting PR results. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. His panel was about measurement, proving value and ROI. Proving Value. Value is subjective. It will be different from organization to organization and person to person. This new market is driving revenue 3x faster than their old business model. MORE >>
PROBLOGGER | SUNDAY, MARCH 17, 2013 [Health Care, Insurance] Financial Planning for Bloggers
Additionally, who will take care of your minor children and how and to whom do you want your assets distributed? Risk Management & Insurance. Some of these are best avoided, while others may be hedged against using insurance or other appropriate risk management strategies. If you are a self employed blogger, many of the financial risks you face in life are no different than those faced by employees, and many of the commonly used strategies to protect yourself are also the same: Death – Life Insurance. Auto Accident – Auto Insurance. Taxes. MORE >>
- [Health Care, Insurance] List of Brand-Side Corporate Social Strategists: Twitter Edition WEBBIQUITY SMM | MONDAY, FEBRUARY 28, 2011
- [Health Care, Insurance] Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management WWW.MCKINSEYQUARTERLY.COM | SUNDAY, FEBRUARY 22, 2009
- [Health Care, Insurance] 40 Social Media Blogs You Should Be Reading PAMORAMA | WEDNESDAY, DECEMBER 16, 2009
- [Health Care, Insurance] Billion dollar bail-out – We deserve it! - Koka Sexton dot Com KOKA SEXTON | THURSDAY, SEPTEMBER 25, 2008
- [Health Care, Insurance] Quantum Entanglements: The Social Media Scandals TECHIPEDIA: TAMAR WEINBERG | MONDAY, JULY 21, 2008
- [Health Care, Insurance] Is Your Executive on Twitter? KOKA SEXTON | TUESDAY, MARCH 24, 2009
- [Health Care, Insurance] Koka Sexton dot Com KOKA SEXTON | TUESDAY, MARCH 24, 2009
- [Health Care, Insurance] 50 Habits of a Highly Effective Blogger " EdithYeung.com BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- [Health Care, Insurance] Billion dollar bail-out - We deserve it! KOKA SEXTON | THURSDAY, SEPTEMBER 25, 2008
- [Health Care, Insurance] The Key to Social Media Success is Just 2 Letters | Integrated. CONVINCE & CONVERT | WEDNESDAY, APRIL 14, 2010
- [Health Care, Insurance] Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | WEDNESDAY, AUGUST 11, 2010