Hootsuite

APRIL 25, 2024

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

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Curation Social Media Management Tools Social Media 89

Ignite Social Media

JULY 19, 2019

Pairing this with the rise of travel blogging and the highly-visual nature of social media, especially Instagram, social networking platforms have transformed into a top destination for wanderlusters and adventure-seekers. When it comes to reaching these users, here are our top travel brands on social.

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Travel UGC Brands Tourism 94

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. One way is through brand advocacy.

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Brands ROI UGC Authentication 125

Socialmedia.biz

NOVEMBER 3, 2020

If you are not sure where to connect, try ads or product pages that refer to particular keywords, hashtags or promotions on your Instagram site. These types of promotions establish social evidence by demonstrating that your followers are committed enough to reset your content or create their own UGC. Use the Right Hashtags.

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Hootsuite

SEPTEMBER 7, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Advantages of using social media in education. How does social media influence education? Plus, most social networking sites and resources are free! Generate UGC. Source: Reddit.

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Education Social Media Tips HootSuite 95

Hootsuite

JANUARY 13, 2022

In this article, we’ll provide you with easy-to-do social media optimization techniques to help improve your brand’s visibility on social media, get more engagement for your posts, and get your audience telling you what they want. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

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Social Media HootSuite Hashtag UGC 145

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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UGC Content Instagram Hashtag 60

Pixlee

OCTOBER 25, 2021

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement. Use a UGC Platform.

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Buffer Social

JULY 16, 2018

In our latest episode of The Science of Social Media , we’re exploring tons of detailed tips, strategies, and best-practices for how businesses can sell on Instagram like the pros. Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Let’s dive in!

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Instagram Strategy Tips How To 75

Keyhole.co

OCTOBER 20, 2023

Instagram verification is a process through which the social networking platform confirms an account is original and authentic. Use Instagram analytics to identify areas of improvement and tweak your strategy accordingly. Ask your followers to post pictures or videos of your product with your branded hashtag.

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Instagram Badge Authentication How To 59

Ignite Social Media

JUNE 13, 2017

Like the Facebook Comment to Win, ask your audience a question and ask them to respond back using a specific hashtag to help track your entries. Instagram UGC. This is also a great way to make a play for some UGC for your brand channel, if you receive proper permissions for use of that photo. Does and Don’ts of Social Networks.

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Widget Hashtag UGC Travel 118

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. Social media contests allow you to interact and grow your audience. Does Verification Still Matter? . User-Generated Content.

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Social Media UGC Reddit YouTube 98

Waxing UnLyrical

AUGUST 10, 2016

Today’s fastest growing social media channels are visual-first and if you want engagement, you’ll want to double down on photos and videos. Here are three reasons why you should build a visual content strategy today: 1. Visual content boosts social engagement. That’s why a lot of brands leverage user generated content (UGC).

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Content UGC Loyalty Hotels 100

Pixlee

NOVEMBER 11, 2021

Read on for tips to keep in mind while revamping your social strategy. Evaluate Your Existing Content and Community Strategies. The first step is to be brutally honest with yourself and find out why the social media presence of your business becomes inactive. Market Community-First With User-Generated Content (UGC).

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Social Media UGC Influencer Communities 52

Pixlee

NOVEMBER 20, 2018

In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Trend#3: UGC Will be King Across all Marketing Channels. What does this mean for brands?

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Influencer Trends Brands UGC 75

Sprout Social

OCTOBER 16, 2018

Through hashtags, such companies can create a powerful army of brand advocates to shout them out time and time again. Brands like Colourpop promote their unique hashtag heavily, including in their Instagram bio… …and on their homepage, where selected images have a chance to get featured via their on-site lookbook.

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Industry Social Media Hashtag Instagram 101

Hootsuite

JULY 4, 2022

Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them. Do TikTok’s greatest strengths line up with what you’re trying to achieve with your social media strategy?

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Questions Banking Insurance HootSuite 106

Socialmedia.biz

SEPTEMBER 12, 2016

Here are a few tips for successful Instagram ad strategies , to help you launch captivating ad campaigns on this hugely popular social platform. Leverage UGC as Ad Content. There’s an authenticity to user-generated content (UGC) of this type that professional production photos can’t match.

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Instagram Tips UGC Case Study 60

Sprout Social

JANUARY 2, 2019

How to use this social media marketing plan. Throughout this guide, we’ll walk you through the social marketing planning process and how to adapt your business’ strategies to industry standards. Determine how you will measure your social marketing efforts by the numbers. Download Here. Engagement metrics.

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Campaign Social Media Metrics Trends 111

Sprout Social

JANUARY 3, 2017

Simply follow the hashtag every Wednesday from 2—3 p.m. January 4, 2017: Maintaining a Social Media CRM. Sprout Product Focus: Social CRM. Organizing and keeping track of community members across social networks can be incredibly overwhelming. January 25, 2017: Motivating Co-workers to Submit UGC.

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Upcoming Social CRM Tourism Travel 61

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. Explore social listening with Keyhole. What is social listening?

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Examples Brands Sentiment Reputation 59

Pixlee

OCTOBER 24, 2018

If you’re not sure how, check out this free Instagram Authenticity Strategy guide. This messaging will then feed into your entire social media and marketing strategy, from email marketing to replies to customers on Twitter. Take Advantage of User Generated Content (UGC). Do Good During the Holiday Season.

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Authentication Brands CSR Hotels 42

Buffer Social

AUGUST 30, 2023

Word-of-mouth marketing Whether you’re selling products tied to your personal brand or are just simply looking to grow your following and engagement, fostering a sense of community among your followers could become an important part of your social media marketing strategy. This strategy is also a favorite of gaming creators.

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Communities Social Media Community building Groups 78

Sprout Social

AUGUST 26, 2016

Testing and measuring content and post types across social networks is the best way to see what resonates with your audience. This week at #SproutChat , we discussed what content strategies work best for each popular social network. We know hashtags and bright photos are necessary for success on Instagram.

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Engagement Content Metrics Hashtag 40

Buffer Social

JULY 31, 2023

One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content. We’re up for trying all sorts of different strategies for social media! Give these strategies a try and see how they help you grow your social media presence!

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Social Media Strategy UGC Meme 81

Sprout Social

OCTOBER 19, 2016

With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. Increase Social Engagement. Choose a Platform For Your Social Media Contest.

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Social Media How To Directory UGC 40

Sprout Social

NOVEMBER 14, 2023

You should apply it to all of the tactics your brand uses to engage audiences—on social, through creator partnerships, in ads and traditional broadcasts, and beyond. In fact, it should be added to your list of social media best practices. Creating an authentic influencer marketing strategy brings trusted voices into your content, too.

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Authentication Tips Marketing UGC 119

Keyhole.co

FEBRUARY 28, 2024

But what exactly is the secret behind Duolingo’s social media strategy that made it one of the top educational platforms in the world? But first- Analysis of Duolingo’s social media accounts Duolingo targeted an audience that wants to learn a new language but doesn’t have the means to afford regular language courses.

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Social Media Strategy Meme Education 105

Social Media Strategies Summit

SEPTEMBER 26, 2023

So, why does Dashlane use negative emotions in its social media marketing strategy? Moreover, addressing these fears highlights the business’s unique value, making emotion-based social posts the perfect tool for Dashlane to position its solutions as the answer to its audience’s needs. Source: instagram.com 3.

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Social Media Brands Content UGC 130

Hootsuite

APRIL 21, 2022

That’s why we’re sharing 11 ways to optimize your Facebook sales strategy and 4 tools to help you make more sales. billion active users , Facebook is the most visited social media site worldwide. 11 ways to optimize your strategy for Facebook sales. Here are our top 11 ways to boost your strategy for making more Facebook sales.

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Strategy Brands Facebook How To 101

Convince & Convert

JULY 9, 2014

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. Westfield Mall also recently united user content around the hashtag #VIPinkWeekend. How can you accomplish this goal? It’s simple.

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Strategy Brands UGC Case Study 149

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Perhaps what matters most is that you have a strategy at all. And on a related note, your goals will influence everything from your budget to which social networks you’ll tackle.

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Social Media Strategy Marketing How To 112

Keyhole.co

DECEMBER 7, 2020

Social commerce makes that happen by allowing shoppers to finish buying things directly through social media. In this post, you’ll discover what social commerce is and why you need it in your social media marketing strategy. What is social commerce? 2: Use hashtags to drive product discovery.

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Social Media UGC Hashtag Instagram 80

Sprout Social

FEBRUARY 28, 2017

Instead of relying on the power of spontaneity, build out a strategy for your promotions. Give any of these strategies a try the next time you want to get your message out with a Tweet. Integrate UGC: Getting people to submit user-generated content as a part of their entry helps build buzz as well as gives you more content to share.

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Twitter Tips Fashion Open Source 40

Hootsuite

JUNE 7, 2022

If your Instagram strategy is a slow and steady marathon, campaigns are like sprints. User-generated content (UGC) campaign. In user-generated content (UGC) campaigns , you ask people to share posts featuring your products and use a specific hashtag. Ads on Instagram have the potential to reach 1.48 Get Started.

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Campaign Instagram HootSuite UGC 145

Keyhole.co

JANUARY 22, 2024

Such style guides lay down definite rules on how to represent your brand on social media. They keep everyone in your marketing team on the same page and every activity on social networks on the brand. So today, we discuss how to create a social media style guide and why you need it in the first place.

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Social Media Guidelines How To Hashtag 52

Hootsuite

SEPTEMBER 24, 2019

The number of brands incorporating Instagram marketing into their business strategy has surged in recent years. This Instagram marketing tips for 2020 cheat sheet will help rev up your Instagram strategy, whether you’re just getting started or you’re already a seasoned pro. Use hashtags wisely. While just over half of U.S.

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Instagram Tips Marketing Hashtag 112